Television digest with electronics reports (Jan-Dec 1956)
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voltage rectifier tubes. De luxe chassis (CTC5N) has 50 tubes. 3 germanium diode crystals, 2 low-voltage rectifier tubes. Circuitry is about 80% printed — standard chassis containing 6 boards, de luxe chassis 5. Another cost-saving technique demonstrated was substitution of vhf tuner for all-channel one now in use. As in black-&-white, uhf will be optional on new sets.
Testing at factory will be most rigid yet devised. Aim is to make sets so stable when they leave plant that servicemen will have little more to do than with black-&-white. Sets will also be shipped complete with picture tube.
Brief highlights of other major trade developments this week:
* if * t
Portable Potpourri: Motorola is expected to introduce 8V2 & 14-in. portable TVs in June, as next major manufacturer to enter small-screen competition. In picking 14-in. , it's hoping to capitalize on the market revealed by GE's 250,000 sales in first year of its 14-in. (Vol. 12:12) — and by June, the sales power of RCA's 8)^-in. should be thoroughly established. Latter are now on retail floors in several cities and preliminary reports indicate extraordinary demand (at $125). Incidentally, in June RCA will add optional uhf tuner for 8M-in. at $25-30 extra.
Corning Glass will sample industry with 8}^-in. bulbs within 10 days and, by early June, will sample with 10%-in. bulbs designed to be somewhat lighter than those produced by Lancaster Lens Co. for Admiral sets, shown last week (Vol. 12:15). The Lancaster Lens 10%-in. bulb is linderstood to cost around $2.95, about the same as for its SYz-in. when sold in quantities under 200,000. Anchor-Hocking Co. is apparently the only company currently sampling 9-in. bulbs, which are incorporated in GE's soon-to-be-produced receiver (Vol. 12:13). Note ; The 8)^-in. bulb, incidentally, is also said to have wide application for oscilloscopes.
Admiral revealed more details this week on its 10%-in. sets. Leader model has no handle, is encased in ebony steel cabinet, weighs 22)^ lbs., retails at $89.95; step-up model has handle, steel cabinet, also weighs 22]^ lbs. and lists at $109.95; top of line has handle, aluminum case, weighs 16)4 lbs., has 2-tone cabinets, is priced at $119.95. Tubes are made by Thomas Electronics & National Video Corp. , Admiral owning the dies for bulb. Sets have 14 tubes and are available in vhf-only or all-channel, will be sold with $12.95 one-year service contract. In June, company plans to introduce 14 & 17-in. portables, anticipates sales of 600,000 portables in 1956.
Production: TV output totaled 156,979 for week ended April 13, compared to 118,113 preceding week and 122,370 week ended March 30. It was year's 15th week and brought production to that date to about 2,080,000, as against 2,490,000 in first 15 weeks of 1955. Radio production totaled 231,457 (62,968 auto) week ended April 13, compared to 224,544 preceding week and 246,302 week before. Radio production for 15 weeks totaled 4,100,000, compared to 3,950,000 in corresponding period year ago.
Retail Sales: A 10% decline in retail sales of TVs and increase of nearly 30% in radio sales in first 2 months from same period year ago was officially reported by RETMA this week — a pattern that embraced first 3 months as well (Vol. 12:13). TV sales in first 2 months were 1,144,767, compared to 1,274,198 in first 2 months of 1955. Radio sales, excluding auto sets, were 986,073, as against 794,989.
DISTRIBUTOR NOTES: Sylvania appoints Philadelphia Distributors Inc., formerly handling Stromberg-Carlson line . . . CBS-Columbia appoints L. H. Appliance Wholesalers Inc., 930 Manchester Ave., Pittsburgh (Louis Hamburg, pres.) ; Standard Distributing Co., 227 E. Cevallos St., San Antonio (J. H. Sterling, gen. mgr.) & Wilmot Distributing Co. Inc., 1803 Myrtle Ave., El Paso (Paul D. Wilmot, pres.) . . . Capehart-Farnsworth appoints newly formed Fortune Sales Co., Baltimore (Wm. C. Fortune, pres.), replacing Baltimore Wholesalers Co., now discontinued . . . GE assigns TV receivers to independent Walker Martin Inc., Charlotte, its radio distributor . . . Ilotpoint Appliance Sales Co. tiansfers John A. Walker from Char
lotte to Chicago as district mgr. . . . Westinghouse Electric Supply Co. appoints W. W. Kraft, Detroit branch mgr. for consumer products, succeeding A. E. Brown, now eastern regional sales mgr., N. Y.; Joseph Bauderer, from Dayton branch, succeeds Kraft as sales mgr. . . . Philco Distributors Inc., N. Y., as sales mgr. for laundry equipment . . . Granco Products Inc., manufacturers of FM radios & high-fidelity equipment, establishes Granco Sales Corp. as distributing subsidiary, confining operations temporarily to N. Y. area.
Stromberg-Carlson’s San Diego plant will be formally opened April 23 in cei’emonies featuring address by pres. Robert C. Tait.