Television digest with electronics reports (Jan-Dec 1958)

UBRAR jAN i w/fh Electronics Reports WYAU BUILDING y WASHINGTON 5. D C. • TELEPHONE STERLING 3-1755 Index to 1958 NEWSLETTERS and Supplements index to Television Digest, 1958: Volume 14 References are grouped into three major categories: General (pages 1-7), Manufacturers & Merchandisers (pages 7-8), Supplements (page 1). Index attempts to cover only items considered to be of more than passing interest. Reference numbers following each item designate issue and page of Newsletter in which item appeared. General ADVERTISING "subliminal projection," 1:4, 3:10, 4:6, 6:9, 7:4, 8:11, 13:6, 16:10, 25:10 rebuttal by Fairfax M. Cone of attack in ‘Atlantic’ by Vance Packard, 1:8 tune-in plugs should be paid by station & network, says ‘Advertising Age’, 1:8 tax on advertising, 1:9, 4:6, 6:9, 7:11, 9:6, 10:6, 21:14, 28:6, 31:8, 42:6, 61:6 barter time deals made by only 16, ANA survey finds, 1:9 ARB rating services, 1:14, 34:8, 36:3, 38:6, 47:8 video tape commercials made by Telestudios Inc., 2:4 1968 expenditures predicted, 2:6, 14:11, 17:3, 28:3, 29:1, 46:8 children’s programs should have lower rates, says Melvin Helitzer of Ideal Toy Co., 2:6 ’’Telemat’’ slide library, 2:6 Pepsi-Cola complaint dismissed by FTC, 2:6 Publishers Information Bureau reports on network billings, 3:6, 6:9 cost of time & talent reaching point of diminishing returns, says Philip L. McHugh of Campbell-Ewald, 3:11 spot cost & coverage study in 76 markets by Nielsen, 4:6 ‘Printers Ink’ figures, 6:8, 10:6, 21:15, 26:6, 28:4, 33:4, 38:6, 42:6, 47:7. 62:7 retail advertising on TV up, reports National Retail Dry Goods Assn., 6:8 medical TV ad regulation urged by Dr. M. J. Rodman, Rutgers U, 6:8 36 sponsors in TV for 10 years listed by ‘Billboard’, 6 :9 Storer stations begin 12-month rate gruarantee, 6:9 ’’Lestoil” complaint filed by FTC. 6:9, 26:4 agency mergers, 8:7, 17:8, 27:8, 61:8, 62:9 retrenchment in all media, reported by ‘Wall Street Journal’, 8:10 spot TV holding up well, survey of sales reps shows, 9 :3 top network and spot advertisers, reported by TvB. 9:5. 10:6, 11:6, 17:16, 24:10, 46:6 1957 billings by agencies, reported by ‘Advertising Age’, 9:6, 10:6 TvB network figures, 10:6, 16:6, 19:7, 27:8, 31:6, 36:6, 40:8, 46:6, 49:8, 62:6 ARB "A-to-Z” audience survey. 13:10 timebuyers’ attitudes toward progrram ratings, rei>orted in ‘Broadcasting’, 13:10 excise tax for cooperative advertising allowances. 13:16, 14:12, 33:10 N. Y. bill to set advertising controls, 14:14 TV advertising monitors ITC, 16:6, 39:8, 49:16 high cost of TV, subject of ‘Business Week’ article. 17:9 viewing increases, 17:16, 21:14, 38:7, 43:16, 47:8, 62:7 Advertising Council’s anti-recession campaigm, 18:6 foreign roundup in ‘Advertising Age’, 20:6 use of "doctor” in commercials banned, 20:6, 25:10, 30:6, 41:16 farmers viewing habits reported by U of Wis., 20:6 triple-spotting, 21:14, 27:8, 28:6, 33:6, 37:8 Rorabaugh reports on TV spots, 21:14 larger slice of local business needed by TV stations, says Richard P. Doherty, 22:6 A AAA officers, 24:8 AFA officers, 24:8 100 top advertisers reported by ‘Advertising Age’, 26:1 unsold time on networks, 28:7, 29:6, 31:6, 32:1, 36:3, 43:2 liquor advertising, 29:7, 35:12, 43:3, 44:3, 47:7 48:5. 49:16, 60:6 TV best for auto adv., Advertest Research finds, 31:6 -lifter sell on serious news broadcasts urged by Ituyniond Rubicam, 31:12 liiiblic -ervice spot volume, 31:12, 36:6 l’J68 billings up, according to AAAA poll. 32:6 spot rate survey by Katz agency, 32:8 business better, 33:2, 34:2 TV tape commercial monopoly held by networks, says N. Y. Film Producers Assn., 34:8 novels about advertising, 36:6, 36:6, 41:16, 47:10 Chesterfields not “milder”, rules FTC, 41 :8 Comr. Lee criticizes 3 practices, 44:6 Nielsen’s ’’Instantaneous Audimeter,” 44:9, 47:8 network TV cost-per-1000 down for nighttime. McCann-Erickson study finds, 45 :7 viewers not always responsive, survey by Wallach Research Inc. finds, 45:8 ANA officers, 46:9 ‘Printers’ Ink’ marketing guide, 47:8 A. C. Nielsen stock offer, 47 :16 Philadelphia Radio & TV Bestrs. Assn, dissolved for illegal fixing of rates, 49:8 FTC charges Arthur Hammel made false claims for TV-radio contests, 49:8 RAB officers, 60:9 single TV audience measurement system advocated by George J. Abrams, Revlon, 60:10 1968 TV advances summarized by NAB pres. Harold Fellows, 62:4 NBC’s guide for station execs visiting timebuyers, 62:6 Directories Semi-Annual TV Faetbooks (Spring-Summer and Fall-Winter) with weekly Addenda reporting current FCC grants, applications, new stations on air. etc. Annual AM-FM Directory of Jan. 1 ; with weekly Addenda reporting current FCC decisions, applications, etc. Listings of all AM-FM stations by states and frequencies, all applications by states and frequencies, call letter lists, etc. (Includes other North American stations.) Special Supplements and Reports “TV Today: The Dangers of Opportunity Denied.” Full text of address by CBS Inc. pres. Frank Stanton to CBS-TV affiliates convention in Washington 1968. Analysis of threats to industry. (Vol. 14:3). Evaluation of FCC Network Study Staff Report. Full text of address by CBS Inc. v.p. Richard S. Salant to CBS-TV affiliates convention in Washington Dec. 13, 1958. (Vol. 14:3). Network Presidents State Views Against Pay TV. Texts of statements before House Committee on Interstate & Foreign Commerce Jan. 21-22, 1968. (Vol. 14:4). Leading Manufacturers of Standard & Hi-Fi Phonos. Directory of U. S. manufacturers as of Feb. 8, 1958. (Vol. 14:6). Symposium on Spot TV — What the Reps Think. Reports on current trends and prospects for year. (Vol. 14:9,33). ‘‘Electronics: What’s Coming After the Missile Age?” Reprint of article by Dr. W. R. G. Baker, Syracuse U research v.p. and former GE v.p., in March 1968 Proceedings of the IRE, describing outlook for industrial electronics. (Vol. 14:12). Network Radio— No Time for Requiem. Defense of radio networking by NBC chairman Robert W. Sarnoff. (Vol. 14:13). Zenith-CBS Exchange over Pay TV. Texts of letters by Zenith pres. Eugene F. McDonald and CBS Inc. v.p., debating reasons for CBS affiliates’ opposition to subscription TV. (Vol. 14:14). "Hollywood : Save the Flowers.” Analysis of decline and future of movies by Arthur Mayer, industry "dean.” reprinted from March 29. 1958 The Saturday Review. (Vol. 14:17). b'inancial Data on Television-Electronics Companies. Statistical summaries of reports of leading, publicly-owned companies. Prepared by ALLOCATIONS WRLP, Greenfield, Mass, also identified as N. H. & Vt. outlet, 4:9 “7th Report” rumor, 6:1 WTVC, Chattanooga, Tenn. starts, changing WROM-TV call after move from Rome, Ga., 6:6 dual city designations granted by FCC. 8:9, 37:9 Canadian changes, 8:9, 21:12 TASO, all-industry allocations study group, 11:5, 18:9, 20:9, 24:7, 26:9 & 10, 45:3, 46:6 Bowles Committee report, 12:2, 26:9, 36:8, 37:4, 43:9 Harrisburg, 111. Ch. 3 drop-in, 12:10, 39:10 Walla Walla, Wash, made all uhf, 14:5 WKTV, Utica, N. Y. shift from Ch. 13 to Ch. 2, 17:10, 36:9, 51:7 views of FCC commissioners, 18:10, 21:3, 26:2 shift of Ch. 2 from Springfield, 111. to St. Louis upheld by court, 18:13 WKST-TV, New Castle, Pa. -Youngstown, O. assignment, 19:6, 45:10 FCC moves toward new TV allocations plan, 20:4, 23:2, 24:4, 37:3, 46:3, 49:9, 60:3 Edgar N. Greenebaum Jr., financial consultant in electronics. Compiled as of May 9, 1968. (Vol. 14:19). “Station Reserved Time” Proposal of the Reps. Compromise proposal on option time advocated by Station Representatives Assn, at FCC network hearing May 21, 1968. (Vol. 14:21). The Anatomy of Song-Selling — a Professional Appraisal. Statement by George R. Marek, RCA Victor Record Div. v.p. & gen. mgr., opposing Sen. Smathers’ anti-BMI bill in testimony May 21, 1958. (Vol. 14:21). “Patern of Influence” in Washington . . . An Editorial. Summing up of Sherman Adams and FCC scandals. (Vol. 14:26). Are Newspapers Deliberately Derogating T1^? Full text of address by NBC chairman Robert W. Sarnoff, delivered at dedication of new plant of WSYR-TV & WSYR, Syracuse, June 17, 1968. (Vol. 14:26). Your Future and Mine ... A Broadcast Editorial. Full text of broadcast supporting medical research, given on WBT & WBTV, Charlotte, N. C. (Vol. 14:30). Trends in TV — Network Affiliate Stresses & Strains. Full text of address by NBC chairman Robert W. Sarnoff to annual affiliates convention in New York Oct. 23, 1958. (Vol. 14:43). Department of Justice Anti-trust Action Against RCA. Full text of final judgment, with official statements by Dept, of Justice, RCA chairman David Sarnoff and RCA pres. John L. Burns. (Vol. 14:44). Fortune Magazine — The Prophet That Failed. Full text of memorandum prepared for CBS executives in answer to Aug. Fortune criticism of programming, earnings and audience. (Vol. 14:48). Bound Copies Available Complete sets of the 1958 Television Digest Newsletters, along with the two 1958 TV Faetbooks, Addenda and all Supplements, can be permanently bound between embossed hard covers on order at .$25 per volume. Supplements and Special Reports Published During 1958 References are to issues of Television Digest with articles pertaining to documents II 1