Television digest with electronics reports (Jan-Dec 1959)

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VOL. 15; No. 33 11 Television Digest PUBLISHED BY TRIANGLE PUBLICATIONS, INC. WALTER H. ANNENBERG, President Box 700, Radnor, Pa. MUrray 8-3940 MERRILL PANITT, Editorial Director HAROLD B. CLEMENKO, Managing Editor DAVID LACHENBRUCH, Associate Editor HAROLD RUSTEN PAUL STONE PUBLICATION OFFICE JAMES T. QUIRK, Business Manager JAMES B. DELEHANTY, Asst. Business Mgr, WASHINGTON BUREAU Wyaft Building Washington 5, D.C. Sterling 3-1755 ALBERT WARREN, Chief WILBUR H. BALDINGER WM. J. McAAAHON Jr. NEW YORK BUREAU 625 Madison Ave. New York 22, N.Y. Plaza 2-0195 CHARLES SINCLAIR WEST COAST BUREAU 6362 Hollywood Blvd. Hollywood 28, Cal. Holiywoad 5-5210 DAVID KAUFAAAN MARTIN CODEL Associate Publisher WEEKLY NEWSLETTER TV & AM-FM ADDENDA AM-FM DIRECTORY Published Mondays Published Saturdays Published in January TELEVISION FACTBOOK Published in March & September Copyright 1959, by Triangle Publications, Inc. Personals: Omar Elder Jr., former asst. gen. counsel, named ABC-TV gen. counsel in a division of functions of ABC’s legal dept., in which Charles Debare becomes gen. counsel for ABC radio and o&o TV & radio stations; Mortimer Weinbach continues as ABC v.p.-gen. counsel and AB-PT asst. secy. John J. (Chick) Kelly, ex-Westinghouse Bcstg. Corp. asst, ad & sales prom, mgr., named ad & sales prom, dir., Storer Bcstg. Corp., headquartering in Miami. Sam Zelman named special asst, to the dir. of CBS News; he’ll direct coverage plans for the 1960 Presidential elections and conventions . . . O. P. (Bob) Bobbitt, KTBCTV & KTBC Austin gen. sales mgr., named sales v.p. of the parent LBJ Co., assuming charge of sales for KRGVTV & KRGV Weslaco, Tex., as well as KTBC. T. Marshall Weaver promoted to sales mgr. of KRGV-TV. Saul Rosenzweig named TV sales v.p., Skyway Bcstg. Co., continuing as gen. sales mgr. of Skyway’s WLOS-TV Asheville-Greenville-Spartanburg . . . Ted O’Connell promoted from account exec., CBS-TV Spot Sales N.Y. office, to midwestern sales mgr., headquartering in Chicago. Rene Morrell, former feature writer and commentator for NATO Information Service, named asst. European news bureau chief, Westinghouse Bcstg. Co.; Gordon Davis named gen. mgr., WBC’s radio WIND Chicago, succeeded as radio KYW Cleveland gen. mgr., by Carl W. Vandagrift, ex-WOWO Ft. Wayne, Ind., gen. mgr., who is replaced at WOWO by Edward Wallis, ex-KYW sales mgr. J. W. (Bill) Slates, former mgr., KFSA-TV Ft. Smith, Ark., named mgr. of KNAC-TV Ft. Smith, succeeding Harry Huey, interim mgr. since Jan. . . . Robert C. Fransen named sales mgr., WTCN-TV Minneapolis-St. Paul; Robert J. Reardon appointed regional sales mgr., succeeding James R. Hoel, resigned . . . Lewis R. Click promoted from asst, auditor to comptroller, WSAZ Inc. (WSAZ-TV & WSAZ Huntington, W.Va., radio WKAZ Charleston, W.Va.) Harold R. (Bud) Meier promoted to news chief of KSTP-TV St. Paul-Minneapolis, replacing Julian Hoshal who joined U. of Minn, faculty . . . Roger Clipp, v.p., radio & TV div. of Triangle Publications, Inc., named Broadcast Pioneer Club v.p. Obituary Paul R. Weeks, 50, former v.p. & original partner of H-R Reps, died of a heart attack Aug. 13 in Harlingen, Tex. He is survived by a son & daughter. Carl Tinnon, KTVI St. Louis operations mgr. & film buyer, died in an automobile accident Aug. 12. He is survived by his wife and 3 daughters. Advertising Crowding Up the Open Spaces: The preponderance of Westerns due next season means that at least 9 will be competing with each other for viewer attention. The same, to lesser degree, will be true of comedies (4) & private eyes (2). The situation will be not unlike the season just past. Our check of programming throughout the week in a typical 3-station market last winter revealed almost exactly the same number of category competitions — plus an additional pair of private eyes. According to present network schedules, the Westerns will begin their rivalry on Mon. nights, when The Texan comes on CBS at 8 p.m., in the middle of the 60-min. Cheyenne (ABC). On Tues. Laramie (NBC, 7:30-8:30 p.m.) will be opposite the alternating Sugarfoot & Bronco series on ABC. On Fri. Rawhide (CBS, 7:30-8:30 p.m.) will confront ABC’s Walt Disney Presents, which frequently presents Western episodes. The same evening at 8:30 p.m.. Hotel de Paree (CBS) will face ABC’s The Man From Blackhawk. Because the most ardent Western fan must restrict himself to one series at a time, the trade will be watching the competition with interest. Among comedies, Dobie Gillis, the new 20th-Fox TV series, will be on CBS at 8:30 p.m. Tues., opposite (new to TV) Fibber McGee & Molly, on NBC. And, at 8 p.m. Thurs., the new Betty Hutton series, Goldie (CBS), will be opposite ABC’s Donna Reed Show, entering its second season. The private-eye clash will be NBC’s hot Peter Gunn (9 p.m., Mon.) vs. Warner Bros.’ new 60-min. Bourbon Street Beat (ABC, 8:30-9:30). The 28 Westerns will be evenly distributed through the week, with Sun., Fri., and Sat. getting 5 apiece. Of the 19 comedies, there will be 6 Mon., 5 Thurs. Advertising People: George S. Burrows promoted from a media supervisor to media dir., N. W. Ayer . . . Melvin E. Smith appointed senior v.p., Erwin Wasey, Ruthrauff & Ryan; Robert Ferguson, Frank McMahon, James T. Vandiveer, Donald G. Cutler, named v.p.’s . . . Emile Frisard, ex-Compton Adv. v.p.-creative dir., appointed a senior v.p. & copy dir., Lennen & Newell . . . Townsend Griffin, Benton & Bowles v.p. & member of the plans board, named resident dir. of subsidiary Lambe & Robinson-Benton & Bowles Ltd., London, succeeding George Beaumont, who will move to affiliate agency, Borland of Paris and Brussels. J. Clarke Mattimore, Kenyon & Eckhardt v.p., will direct a new K&E sales development & promotion div.; Paul L. Bradley named planning dir. . . . Robert Pliskin, ex-McCann-Erickson, named v.p. in charge of art; Alfred Goldman, ex-Reach McClinton, appointed v.p. & associate creative dir.; Jean Brown, ex-Grey Adv., named v.p. & creative supervisor, Benton & Bowles . . . Daniel J. McCauley promoted to FTC gen. counsel. In Other Media: Magazine ad rates & circulation guarantees continue to rise, with no less than 10 major publications giving notice in the past few weeks of forthcoming increases . . . Curtis Publishing’s first-half 1959 earnings increased slightly to $1,902,745 (30^ per share) compared with $1,806,532 (27^) for Jan.-June 1958. During the half, ad revenue increased 4.8% for SatEvePost (down 8.9% in lineage), 19% for Ladies Home Journal (lineage up 7.5%), and 2.9% for Holiday (lineage up 2.6%) . . . Macfadden Publications net profit increased sharply to $346,053 in the 6 months ended June 30, from the $237,098 of the comparable 1968 period.