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-•“-Television Digest
NAB LIBRAm
OCTOBER 12, 1959
© 1959 TRIANGLE PUBLICATIONS, INC.
fr; 1% 195&
VOL. 15; No. 41
The authoritative service for executives eng^ag^ed in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
FCC
NETWORKS ORDERED OUT of affiliate rep field, FCC finalizing rule, giving CBS & NBC until Dec. 31, 1961 to drop non-o&o clients. Networks expected to fight (p. 1).
NBC & PHILCO SQUARE OFF in argument before FCC on WRCV& WRCV Philadelphia. Philco urges major hearing to examine RCA-NBC's "character" qualifications (p. 5).
ADMINISTRATIVE, CONGRESSIONAL and Judicial agencies having supervisory powers over broadcasting — Background No. 5 (p. 6).
Congress
TV "QUIZLINGS" win headlines for Harris hearings on old show scandals. But House probers sidestep touchy issue of govt, program controls (pp. 2 & 4).
Advertising
PRINT VS. TV MEDIA STUDY is newest Magazine Advertising Bureau shot at TV as a competing medium (pp. 3 & 13).
Stations
ARMED FORCES STATIONS at plateau, lack of funds stymying expansion. Hope placed in low-cost do-it-yourself experiments on Midway Island (p. 3). Other stories (p. 8).
Foreign
GROWTH OF FOREIGN TV in explosive stage; sets-in-use increase 43%, stations on air 63% in year. Non-U.S. stations total 1,010, sets 33.7 million (pp. 4 & 9).
BARTELL FAMILY Radio Group invests in 3 Caribbean-area TV stations. Educational programming, French & Dutch film product will be used (p. 9).
Manuiacturing d Distribution
SECOND 23-in. TUBE TYPE makes debut with 114-degree deflection and without bonded-on implosion plate. GE will use new Kimbledesigned kinescope in sets (p. 16).
ELECTRONIC IMPORTS FROM JAPAN for first half of 1959 exceed those for full year of 1958, totaling more than $22 million in factory value (p. 16).
COMPONENT HI-FI INDUSTRY business poorer than expected so far this year. Manufacturers veering toward adoption of package hi-fi makers' practices (p. 18).
TV-RADIO SALES & OUTPUT far ahead of 1958 in both Aug. & first-8-months figures. Jan.Aug. retail TV sales total 3,126,981 vs. 2,862,452 in 1958 period (p. 19).
LEAR INC. IN "FLAT SCREEN" RACE, developing eighth-inch-thick electroluminescent panel suitable for picture-onwall TV (p. 19).
Networks
EXECUTIVE SHIFTS occur at 2 networks and an agency as CBS makes its TV-radio news operations a separate div., ABC creates international subsidiary, Y&R fills Levathes' job (p. 7).
Programming
SPACE SATELLITES' TV POTENTIAL may be even more significant than their military communications possibilities (p. 10).
HOW NEW SHOWS WILL DO is predicted by N. W. Ayer program analyst James Cornell (p. 10).
Finance
MILUON-DOLLAR MIDDLEMAN ROLE of MCA in handling Paramount features for TV is being questioned by some (p. 20).
Other Departments
AUXIUARY SERVICES (p. 11). PERSONALS (p. 12). FILM, TAPE (14).
NETWORKS ORDERED OUT OF AFFILIATE REP FIELD: FCC went all the way last
week, voted unanimously (5-0, Craven & Cross absent) to force CBS & NBC to drop national TV spot representation of non-o&o stations by Dec. 31, 1961. ABC is unaffected, having no rep business. CBS & NBC radio rep business is left undisturbed.
FCC thus adopted another of the recommendations its staff made with regard to "unhealthy" network practices. CBS-TV stations div. pres. Merle S. Jones promptly announced CBS would oppose ruling. NBC also is quite likely to fight this one — by asking FCC to reconsider or by appealing to courts, or both.
Full text of decision wasn't issued last week, so Commission's explanation of its reasons won't be known until this week. In a brief announcement, FCC stated that it amended its rules to:
"1. Prohibit TV networks from serving as national spot representatives of their affiliated stations; and
"2. Provide a grace period until Dec. 31, 1961 during which TV networks engaged in this practice may continue to serve the stations they now represent in the national spot field.
"The report finds no need for a similar prohibition in the radio broadcast field at this time."