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CBS SSGHS BIS FCB3) TV SEAL: Another fillip for black-and-white TV came this week —
and from CBS. That network, despite its campaign for uhf color, put over one of the sweetest deals yet for the exploitation of TV when it signed Ford Motor Co. to Sponsor telecasts of Madison Square Garden events other than boxing over its monochrome station WCBW. J. Walter Thompson Co., Ford agency, one of the few advertising agencies long alerted to TV (possibly by reason of fact RCA-NBC are among its clients) , handled the deal.
Ford spokesman, apparently satisfied low-band TV will get big audience' when sets start moving to public this fall, remarked that the Ford company "assumes leadership in the automobile industry in the use of this dramatic medium for the, presentation of automobile models, where the visual element is so important."
CBS President Frank Stanton said CBS now has "perfect proving ground for developing techniques of televising sports," added that deal makes available wealth of program material for development of "the kind of TV everybody v/ants — color TV" and will "give the whole TV art a big push along the road to growing up."
REVISED m CHAHm PLMJ BUS: Ever since' FCC issued its city-by-city FM channel allocation plan on Dec. 19, 1945 (Supplement No. 21), it has stressed tentative nature of channel assignments. When it reissues its revised FM channel plan, due^ out within the next week or tv;o, it will again stress the impermanence of its allocations. In fact, there never will be a permanent outline of FM channel assignments, since the Commission intends to continue juggling channels to meet demand — limited, of course, by engineering factors such as separation of channels, interference of stations, service areas, etc.
Revised FM allocatipn plan will include changes made since the first plan was issued. Some of these changes were made public when the FM reservation plan was adopted two weeks ago (Vol. 2, No. 29). They include 1 channel to V/inchester, Va. , taken from. Washington, D. C. ; 1 to Annapolis, Md. , from Baltimore;
1 to Atlantic City, from Philadelphia; 1 to Hagerstown, Md. , from York, Pa.;
1 to Poughkeepsie, N. Y. , from Nev; Haven, Conn. Such situations as that existing at Fort Smith, Ark., will also be justified — 3 applicants given conditional grants, whereas present allocation plan only assigns city 2 channels. Revised plan will also add extra channels to some cities where demand exceeds supply.
REQinSr^ OH CAPITOL HILL: When Senate Committee on Interstate Commerce met for
last time Wednesday, it took no action on Senator Tobey*s resolution for probe of FCC, with particular attention to FM allocations (Vol. 2, No. 30). So the Tobey proposal is dead for this session unless Congress comes back on special call by President and Tobey then puts it over. Similarly dead is Rep. Lemke's bill to direct FCC to assign portion of 50 me band to FM. And signing of Congressional Reorganization Bill by President Truman means departing Senator Wheeler's Interstate Comm erce Commi tt ee b e c o mes known as Senate Committee on Interstate & Foreign Commerce — amalgamates 4 old committees: Interstate Commerce, Manufactures, Commerce, Interoceanic Canals. Thus North Carolina's Senator Bailey becomes second
Copyright 1946 by Radio News Bureavi