Television digest and FM reports (Feb-Dec 1947)

MARTI SI OSDEL AUTHORITATIVE NEWS S OF THE VISUAL BROADCASTING AND FREQUENCY MODULATION ARTS AND INDUSTRY PUBLISHED WEEKLY BY 1513 CONNECTICUT AYLN.W., WASHINGTON 5.B.C. TELEPHOME M1CH1SARI 2020 • VOL 3, NO. 49 December 6, 1947 1348 m DIRECTORY COMING SO Oil: We* re working now on a new 1948 AM Directory, hope to have it in the mails to subscribers by Jan. 1. It will supersede our AM Directory No. 1 and all weekly addenda thereto. It will be published in new format, designed for greater flexibility and ease in keeping it up to date: about 200 loose-leaf pages, printed on one side only. Thus, as you check our weekly addenda, you'll have space to write in new CPs, applications, your own notes, etc. Directory will be in 5 parts, as before, but with cardboard separators between parts. Extra copies will be available at §10, so if you want any more than the one you get without extra cost as a subscriber to our full , service , let us know now. Note : Our No. 1 directory, dated May 1, 1947, listed 1,712 existing or authorised AM stations (besides all then pending applications) separately by States, by Frequencies, by Call Letters. New directory will list some 2,000 — actual count as of today is 1,957. THE MONEYBAGS 'RECOGNISE' TV: Two highly significant developments of the week — you can judge for yourself how they fit into the pattern of current TV trends: 1. Dorothy Thackrey (New York Post) has put up for sale her WLIB, New York; KLAC, Hollywood; KYA, San Francisco — Smith Davis, broker. Bidder for Los AngelesSan Francisco package is none other than Metro-Goldwyn-Mayer (Loew's already owns V/HN, New York). What M-G-M is after, though, is not primarily the 2 Pacific Coast stations — but rather Mrs. Thackrey* s CP for TV in Hollywood, where even CBS has been shut out because all channels are assigned. Irony is M-G-M last year was TV applicant for New York and Los Angeles, but dropped. Its executives blow hot and cold about TV — mostly hot lately. 2. The Katz Agency, one of radio rep field's Big 3, is setting up first special TV dept, ever by any firm of representatives, will shortly announce specialist to head it up, conduct market studies, sell time, etc. In a sense, it’s really the first "diplomatic recognition" of commercial TV from one of radio industry's most important segments — the men v/ho sell national spot time. Katz's only actual TV station on air is WFIL-TV, Philadelphia, on CP grantee list WSPD, Toledo. But on applicant list it has WGBS, Miami; WKRC, Cincinnati; WFBM, Indianapolis; WC0P, Boston; and on prospective applicant list WWL, New Orleans. That other reps will follow Katz example seems certain. 10 TV APPLICANTS THIS WEEK: You'll find details about this week's 10 additional TV applications — record number yet for any one week — in the blue addenda pages labelled "TV Directory 1-A" herewith, which we urge you save along with the printed directory sent you last week. We can also disclose now that applications may be expected soon from WFBC, Greenville (S.C.) News-Piedmont; WTHT, Hartford Times (Gannett), WSBT, South Bend Tribune; WWL, New Orleans (Loyola U) ; St. Louis GlobeDemocrat, holder of CP for FM: This week's applications came from: WBT, Charlotte, N.C., owned by Jefferson Standard Life Ins. Co., seeking Channel No. 3; WGBS, Miami (Storer), same interests already holding CPs for Toledo and Detroit, applicant for Atlanta, No. 5; WIOD, Miami (Dox-Daily News), No. 5; WSB, Atlanta ( CoxJournal ) , No. 5 or 8 ; WHIP, Dayton (Cox-Daily News), No. 13, Copyright 1947 by Radio News Bureau