Television digest and FM reports (Jan-Dec 1948)
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1 especially for telecasting, all with "open ends" to allow for sponsor messages.
I One of first to do something about TV's potential for films, dynamic Mr. Fairbanks I see movies comprising 50-80^ of the TV schedule "when television is as advanced as i radio today." In Jan. 17 "Billboard" he makes some pertinent observations:
That film permits use of Hollywood tricks as well as perfection expected by TV audience accustomed to movies and theater. That TV films can be produced for less than live shows. That TV camera can't be everywhere (for live pickups) whereas new^sreel camera can, so TV will be a prime consumer and dominant factor in newsreel industry. That film answers immediate network needs (through syndication).
TV's grip on newsreel field was evidenced again during recent "Bowl" football games. Rose Bowl game was not only telecast locally by Paramount's KTLA, but NBC rushed films East for telecasts (along with takes from other grid games of same day). Detroit News' WWJ-TV carried Michigan--So . Cal. game virtually in toto night of Jan. 8 (Oldsmobile sponsoring), claimed 90,000 viewers (15 to each of area's estimated 6,000 sets). New Orleans' Sugar Bowl game was telecast off-the-line locally by Fred Weber's WDSU (about to be granted a CP for TV), played to big local admission-playing audiences, filmed by local movie concern engaged by WDSU, syndicated to other stations via ABC. There were other notable uses of filmed sports on TV recently — and they're only the beginning!
KOBE TV ACTION, 8 NEW APPLICANTS: Besides those we reported last week as nearly
ready to turn on the juice, looks now like Chicago Tribune's WGNA (Vol. 3, No. 47) will start testing early in February, go comnercial March 1. New'ark's WATV (Frank Bremer) advises us its equipment is all on hand but big snow' and ironworker strike has delayed work on antenna, so best guess now is Feb. 15 test, March 1 commercial. Buffalo News' WBEN-TV now says "first part of Feb." for test pattern. May 1 commercial; RCA tuning engineer arrives Jan. 26. And heat's on to get lots more TV into Chicago, as indicated by NBC statement it has pushed ahead by 4 months construction plans for its WBNY, Chicago (Civic Opera Bldg.), now expects it to get going by Sept. 1. It will be nucleus of Midwest NBC network linking Milwaukee's WTMJ-TV, St. Louis' KSD-TV, Detroit's WWJ-TV, others as affiliated.
This week's TV applicants: For Buffalo (Channel No. 9) and Kansas City
(No. 5), New England Television Co., already applicant for Boston and Fall River.
For San Francisco (No. 9), Television Productions, Paramount subsidiary. For Dallas (No. 2), Lee Segall (KIXL). For Houston (No. 7), Roy Hofheinz (KTHT) , ex-president of FMA. For Atlanta (No. 8), E. D. Rivers Jr, son of former Governor of Georgia, owner of WEAS, Decatur. For Reading. Pa. (No. 5). Eastern Radio Corp (WHUM). For Atlantic City (No. 8), Neptune Bcstg. Corp. (WFPG), headed by John Laux ; same interests already applicant for Pittsburgh (WPIT), own stations in Steubenville, 0.; Niagara Falls, N. Y. ; Kingston, N. Y. For full details about these applicants, see TV Addenda 1-G herewith.
NOTE : FCC announced no TV grants this week, but acted on several Friday in
line with policy of quick action on qualified non-competitive applicants. Next CP grants : WKRC, Cincinnati (Times-Star) ; WDSU, New Orleans (Fred Weber) ; KFMB, San
Diego (Jack Gross).
EMERSON'S AIN IS SMALL TV SETS: Emerson's lowest-priced-yet TV set with 10-in.
screen ($269.50 plus $55 installation) turns out also to be probably the most compact, measuring only 16)4in. wide, 16 in. high, 20in. deep. It's known as Model 571, displaces present $375 set, contains 21 tubes plus 7 tube rectifiers, covers all channels, goes out to dealers early in February. Small-set-specialist Emerson says it's "to TV what the small radio is to the broadcast radio business." Plan is to step up production gradually to 500 daily by year's end, says Dorman Israel, executive v.p. Company has no plans in 7-in. field, nor has it any present plans for 12 or 15-in. sets due to inability to get them into small cabinets. Emerson has built jukebox TVs with 15-in. tube for Videograph, and has decided big-screen set, requiring larger cabinet, etc. , isn't its field. At New York dealer meeting Monday, President Ben Abrams reiterated hope design and production techniques can get 10-in. set down as low as $150 or $175 (Vol. 3, No. 52).