Television digest and FM reports (Jan-Dec 1948)
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game via microwave relay to Municipal Auditorium where 18x24-ft. RCA ccreen showed to 5,500 persons, each paying $1.24 admission; also off-the-line to TV luncheon in Tutwiler Hotel and to local Negro high school. WAPI's WAFM-TV won't be ready before next July, but stunt was buildup. RCA traveling unit used by both WGBS and WAPI.
LINEUP OF TV STATION SALES REPS: Matching the scramble of the networks to sign up
TV station "affiliations," whether interconnectable now or in the far future, national sales representatives too are eager-beavering the TV field. Like the networks, they aren't always getting exclusive tieups from station ov;ners, who for most part are biding their time and awaiting developments before signing long-term contracts. Some of the reps entered the TV field quite belatedly, most are still feeling their way. Pioneering isn't the word for the reps, so far as contributing to TV techniques are concerned — that's been left pretty much to the networks, stations and agencies thus far. But if TV follow'S the pattern of radio, the reps will play an increasingly important role as more national business, especially spot, goes TV.
TV rep names are the same as radio's, by and large, as indicated in rate cards and data supplied for our TV Directory No. 6 now being readied for Jan. 1 publication. NBC Spot Sales represents its own 5 stations (one^still building) plus WBZ-TV, Boston; W'RGB, Schenectady; WPTZ, Philadelphia; WTVR,* Richmond (also Blair). ABC Spot Sales represents its own 5 (2 still building) plus WMAL-TV, Washington. DuMont represents its own 3 (one still building). CBS Radio Sales represents its own station in New York, plus KTTV, Los Angeles (49% owned, starts Jan. 1), and WCAU-TV, Philadelphia. Here's how the other now-operating stations are represented — not including stations with indefinite 1949 starting dates:
Edward Petry & Co. : WNAC-TV, Boston; WBAL-TV, Baltimore; WBEN-TV, Buffalo; WSB-TV, Atlanta; WTMJ-TV, Milwaukee; KSTP-TV, St. Paul ; • KFI-TV, Los Angeles. Katz Agency Inc.: WFIL-TV, Philadelphia; V^/JLR-TV, Baltimore; WHEN, Syracuse; WSPD-TV, Toledo; WJBK-TV, Detroit. Free & Peters Inc. : WPIX, New York; WAAM, Baltimore; WAVE-TV, Louisville; KSD-TV, St. Louis; WBAP-TV, Ft. Worth. John Blair & Co. : WTVR, Richmond (also NBC) ; KDYL-TV, Salt Lake City; WDSU-TV, New Orleans; KTSL, Los Angeles. Weed & Co. : WATV, Newark; WBKB, Chicago; KTLA, Los Angeles. Branham Co. : WEWS, Cleveland; Vv'MCT, Memphis. Adam J. Young Jr. Inc. : KRSC-TV, Seattle; KLEE-TV, Houston (starts Jan. 1). Bolling Co . : KPIX, San Francisco. George P. Hollingbery Co.: W'WJ-TV, Detroit. Wm. G. Rambeau Co. : W'NHC-TV, New Haven.
PRIVATE LABELS ON A FEW TV SETS: Private-brand TV sets are gradually emerging, in
limited quantities and usually at competitive prices. Demand for TVs being what it is, only deterrent to their production on a greater scale is -the tube shortage and the unwillingness of many manufacturers to turn them out while they have plentiful orders for their own brands. We've already reported on Affiliated Retailers' "Artone," Sears Roebuck's "Silvertone" and Montgomery Ward's "Airline" (Vol. 4:48, 49,51). Here are some others: .
" Delco" brand is being made for United Motors Service Division, G eneral Motors , by Hallicraf ters . Line consists of 10-in. table model at $350; projection console, 12xl6-in. picture, at $750; 7-in. table model at $199.50 (temporarily discontinued due to tube shortage). UMS is distributor of Delco radios sold by GM accessory and parts retailers, also by some non-automotive appliance stores.
"Truetone" is being made for Western Auto Supply Stores by Wells-Gardner and Belmont; line consists of 7-in. table model with push-button tuning at $189.95; 10-in. table model at $295 (due soon).
"Bestone" is being made for Vim chain of New York metropolitan area stores by Olympic; it's 10-in. table model advertised at $199.50.
"Muntz" is made for subsidiary of ".Mad Man" Muntz's big, flambuoyant usedcar auto business, Hollywood, by undisclosed Pacific Coast manufacturer (some also reportedly by Colonial); line said to include 10-in. table at $299.50; 10-in. console, $339; 10-in. with AM-FM-LP phono, $439.
Not exactly in private-brand category, but made for its taproom trade by Emerson, is Videograph Corp.'s 15-in. table model at $695 and its combination TVjukebox at $1,695.