Television digest and FM reports (Jan-Dec 1949)

Page scan 00034 from Television digest and FM reports

Record Details:

Title:
Television digest and FM reports
Date:
Jan-Dec 1949
Publisher:
Washington, D.C. : Radio News Bureau
Volume:
Television digest and FM reports (Jan-Dec 1949)
Leaf #:
00034
Language:
English
Subjects:
Television broadcasting -- Periodicals, Television -- United States -- Periodicals","FM broadcasting -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
A weekly digest of brief reports tracking recent developments in the U.S. television marketplace. Published out of Washington, D.C. with much more focus on the retail of TV sets than the other D.C.-based trade paper, BROADCASTING. -- Eric Hoyt, 2015
Date Added:
September 05, 2024
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NETWORK TV SPONSORSHIPS As of Jan. 21, 1948 All times EST. Figure In parentheses is number of stations taking show live (kinescope recordings also Indicated). NBC Sponsorships RCA Victor Co., Kukla, Fran <fe Ollie, Mon.-Prl., 7-7:30 p.m., thru J. Walter Thompson (11). Originates in Chicago. Camel Cigarettes, Newsreel, Mon.-Pri., 7:50-8 p.m., thru Wm. Esty (14). Chevrolet, Chevrolet on Broadway, Mon., 8:30-9 p.m., thru Campbell-Ewald (7 plus 11 kine). Colgate, Colgate Theater, Mon., 9-9:30 p.m., thru Wm Esty (7 plus 9 kine). Firestone, Americana, Mon., 9:30-10 p.m., thru Sweeney & James (7 plus 7 kine). Gillette, boxing, Mon., 10-11 p.m., thru Maxon (7). Texas Co., Texaco Star Theater, Tue., 8-9 p.m., thru Kudner (14 pl\is 8 kine). Proctor & Gamble, I’d Like to See, Tue., 9-9:30 p.m., thru J. Walter Thompson (7). Motorola, Believe It or Not, Tue., 9:30-10 p.m., thru GourfalnCobb (7 plus 7 kine) . Starts Feb. 15. Mason Candy Bars, Howdy Doody, Wed., 5:45-6 p.m., thru Moore & Hamm (14). Bates Fabrics, Girl About Town, Wed., 8-8:20 p.m., thru Sawyer (7 plus 7 kine). Vick Chemical, Picture This, Wed., 8:20-8:30 p.m., thru Morse International (7). Kraft Foods, Television Theater, Wed., 9-10 p.m., thru J. Walter Thompson (14). Oldsmobile, NBC Newsreel, Wed., 10-10:15 p.m., P. B. Brother (8). Cluett, Peabody & Co., Arrow Show, Thu., 8-8:30 p.m., thru Young & Rubicam (7 plus 7 kine). Swift, Lanny Ross Show, Thu., 8:30-9 p.m., thru McCann Erickson (7 plus 7 kine). Gulf Oil, Bob Smith Road Show, Thu., 9-9:30 p.m., thru Young & Rubicam (7 plus 6 kine). Blgelow-Sanford Carpet Co., Bigelow Show, Thu., 9:30-10 p.m., thru Young & Rubicam (14 plus 5 kine). Unique Art Mfg. Co., Howdy Doody, Fri., 5:45-6 p.m., thru Moore & Hamm (6). ^ ,,a Admiral Radio, Broadway Revue, Fri., 8-9 p.m., thru Kudner (14 plus 7 kine not including DuMont). Starts Jan. 28. Bonafide Mills. Stop Me If You’ve Heard This One, Fri., 9-9:30 p.m., thru S. L. Leon (7 plus 7 kine). Starts Jan. 28. Lucky'strike Cigarettes, Your Show Time, Fri., 9:30-10 p.m., thru N. W. Ayer (7 plus 14 kine). Gillette, boxing, Fri., 10-11 p.m., thru Maxon (14). Chesterfield Cigarettes, Supper Club, Fri., 11-11:15 p.m., thru Newell-Emmett (11). „ „ General Foods (Jello), Author Meets Critics, Sun., 8-8:30 p.m., thru Young & Rubicam (7 plus 7 kine). General Foods (Maxwell House Coffee), Meet the Press, Sun., 8:30-9 p.m., thru Benton & Bowles (7 plus 7 kine). Phllco Corp., Television Playhouse, Sun., 9-10 p.m., thru Hutchins Adv. (14 plus 12 kine). Goes on alternate Sundays starting Jan. 23. Disney Hats, Review of the Week, Sun., 10-10:30 p.m., thru Grey Adv. (11 plus 9 kine). ' CBS Sponsorships Llpton, Arthur Godfrey Talent Scouts, Mon., 8:30-9 p.m., thru Young & Rubicam (4). Gulf Oil, We the People, Tues., 9-9:30 p.m., thru Young & Rubicam (4). Chesterfield Cigarettes, Godfrey & Friends, Wed., 8-9 p.m., thru Lennen & Mitchell (9 plus 12 kine) . Ballantyne Beer, Tournament of Champions (boxing). Wed., 10-11 p.m. thru J. Walter Thompson (9). Edgeworth Tobacco, Sportsman’s Quiz, Fri., 7:10-7:15 p.m., thru Warwick & Legler (5). General Electric, Riddle Me This, Sun., 8:30-9 p.m., BBD&O (5). Emerson Radio, Toast of the Town, Sun., 9-10 p.m., thru BlalneThompson (7 plus 2 kine). Goes on alternate Sundays, began Jan. 16. Barbasol, Week in Review, Sun. 10-10:15 p.m., Erwin Wasey (5). Camel Cigarettes, Madison Square basketball, varying times, tlmi Wm. Esty (3). Camel Cigarettes, Golden Gloves boxing, varying times, thru Wm. Esty. Originates in Chicago Feb. 25. Ford, Ford Theater, Sun., 7:30-8:30 p.m., thru Kenyon & Eckhardt (4 pl\is 5 kine) . Is presented once a month, usually second or third Sunday. CBS also has sold Dione Lucas Cooking Program (now Thu., 7-7:25 p.m.) to French’s Mustard and Scott Towels, thru J. Walter Thompson, to be fed live to 5 stations. Time not determined. ABC Sponsorships A. Stein & Co. (Paris garters). Identify (sports quiz), Mon., 9-9:15 p.m., thru Louis A. Smith & Co. (10 plus 2 kine). Starts Feb. 14. Lionel Corp. (toy trains). Tales of the Red Caboose, Fri., 7:30-7:45 p.m., thru Reiss Adv. (4) . Bristol-Myers, Break the Bank, Fri., 9-9:30 p.m., thru Doherty, Clifford & Shenfield (11). Toy Guidance Council (children’s toys). Hurray for Play, Sun., 6-6:30 p.m. thru Reiss Adv. (10 plus 10 kine). Starts March 6. Kellogg Co., Singing Lady, Sun., 6:30-7 p.m., thru N. W. Ayer (11). Starts Feb. 13. Edelbrew Brewery, Bowling Headlines, Sun., 10:30-10:45 p.m. thru Gordon-Mottern (4). Starts Feb. 13. DuMont Sponsorships Allen B. DuMont Laboratories Inc., Gits Edwards’ School Days, Tue., 9-9:30 p.m., thru Buchanan (16 plus 5 kine). Allen B. DuMont Laboratories Inc., Your Magic Window, ’Thu., 9-9:30 p.m., thru Buchanan (16 plus 5 kine). Admiral Radio, Broadway Revue, Fri., 8-9 p.m., thru Kudner (10 plus 7 kine not including NBC) . Starts Jan. 28. Old Gold Cigarettes, Amateur Hour, Sun., 7-8 p.m., thru Lennen & Mitchell (17 plus 2 kine). Personnel notes: Dr. A. V. Astin, formerly asst, chief, named chief of Electronics Division, Bureau of Standards, succeeding late Harry Diamond . • . Bob Swezey, ex-Mutual v.p. and gen. mgr., becomes executive v.p. of WDSU and WDSU-TV, New Orleans, succeeding Fred Weber, also an ex-Mutual v.p., who sold his station interests recently to Edgar B. Stem family . . . Donald A. Norman promoted to asst. mgr. of WNBC-WNBT, New York, under Tom McFadden; John C. Warren named sales mgr.; Harvey Gannon, service-traffic mgr. . . . Vincent A. Francis appointed ABC San Francisco sales mgr., including KGO and KGOTV . . . RCA broadcast-TV sales names these new field representatives: Russell C. C. Dubois Jr., Cleveland; John W. Hillegas, Atlanta; Walter Varnum, Dallas; John P. Riley Jr., Seattle . . . R. W. Wassenburg promoted from sales to operations mgr. of KPIX, San Francisco . . . Helen M. Korday promoted from NBC employment manager to new post of TV personnel supervisor. Nothing wrong with simulcasts of such “think” shows as Town Meeting of the Air (ABC), American Forum (MBS-WOIC), or such features as We the People, Arthur Godfrey Talent Scouts (CBS-TV) Chesterfield Supper Club (NBC-TV)— yet they’re relatively few thus far in TV, despite NBC’s predicted “gradual fusion” (Vol. 4:7, 13). Washington’s WOIC on Feb. 21 starts simulcasting Fulton Lewis’ nightly MBS broadcasts, 7-7:16 EST. Latest ace AM commentator turning to TV is CBS’s Quincy Howe, who will telecast nightly 7 :30-7 :45, starting Jan. 22. Sponsor notes: Bigtime radio advertiser Proctor & Gamble, instead of leaning on its advertising dept., has set up subsidiary called Proctor & Gamble Productions Inc., $1,000,000 Ohio corporation, to handle all radio-TV programs and movies . . . Goodall Fabrics is offering its retailers series of films and programs for local TV placements during spring-summer seasons; stores get program material free but they must pay for TV time . . . Kidder, Peabody & Co. (brokers) buys Kieran’s Kaleidoscope films from International Tele-Film Productions for placement on Boston’s WNAC-TV, Mondays, 7:30 p.m.; other sponsorships also being arranged . . . Goebel Beer signs Harry Heilmann to simulcast 1949 Detroit Tiger home games via WJZ-TV . . . Kelvinator sponsoring 20-game USC-UCLA basketball games on KLAC-TV in $15,000 package deal. For TV’s Hall of Ignominy, we nominate: Edgar Bergen, for an incredibly bad performance at an otherwise top-hole Inaugural Gala program Wednesday, which brought the greatest array of talent ever to come before TV cameras. And Henry Wallace lieutenant, ex-New Deal trust-buster 0. John Rogge, for ineffably bad manners and bad taste, touching on indecency, during appearance on Author Meets Critics last Sunday — the sort of sex stuff that doesn’t belong on radio or TV, could get it into trouble, puts burden on monitor to do some quick cutting. For bad manners, offensive TV personality, left-winger Rogge is matched, in our book, by right-wing columnist George Sokolsky, heard also on Author Meets Critics.