Television digest and FM reports (Jan-Dec 1949)

Page scan 000218 from Television digest and FM reports

Record Details:

Title:
Television digest and FM reports
Date:
Jan-Dec 1949
Publisher:
Washington, D.C. : Radio News Bureau
Volume:
Television digest and FM reports (Jan-Dec 1949)
Leaf #:
000218
Language:
English
Subjects:
Television broadcasting -- Periodicals, Television -- United States -- Periodicals","FM broadcasting -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
A weekly digest of brief reports tracking recent developments in the U.S. television marketplace. Published out of Washington, D.C. with much more focus on the retail of TV sets than the other D.C.-based trade paper, BROADCASTING. -- Eric Hoyt, 2015
Date Added:
September 05, 2024
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NETWORK TV SPONSORSHIPS As of Sept. 15, 1949 AU times EST. Figure in parentheses is number of stations taking show live (kinescope recordings also indicated) . CBS Sponsorships Oldsmoblle. CBS-TV News, Mon.-Wed.-Frl., 7:30-7:45 p.m., thru D. P. Brothers (11). Philip Morris, Ruthie on the Telephone, Mon.-Tues.-Thurs.-Sat., 7:55-8 p.m.. thru Blow (10 plus 2 kine). International Silver, Silver Theater, Mon., 8-8:30 p.m.. thru Young & Rublcam (18 plus 12 kine). Lipton Tea. Arthur Godfrey’s Talent Scouts, Mon., 8:30-9 p.m., thru Young & Rublcam (9). Philip Morris, Candid Camera, Mon., 9-9:30 p.m., thru Blow (13). General Foods (Sanka), The Goldbergs, Mon., 9:30-10 p.m., thru Young & Rublcam (13 plus 4 kine). Westlnghouse, Studio One, Mon., 10-11 p.m., thru McCann-Erlckson (16 plus 11 kine). Gulf Oil, We, The People, Tues., 9-9:30 p.m., thru Young & Rublcam (6 plus 8 kine). Electric Auto-Lite, Suspense, Tues., 9:30-10 p.m., thru NewsllEmmett (14 plus 2 kine). Sheaffer Pens. This Week in Sports, Tues., 10-10:15 p.m.. thru Russell Seeds (5). Philips Packing Co., Lucky Pup, Wed., 6:30-6:45 p.m., thru AltklnKynett (8 plus 2 kine). Masland Rugs, At Home Show, Wed., 7:45-8 p.m., thru Anderson. Davis & Platte (9 plus 2 kine) . Chesterfield Cigarettes, Arthur Godfrey, Wed., 8-9 p.m., thru Newell-Emmett (14 plus 30 kine). Bigelow Rugs, Dunninger-Winchell, Wed., 9-9:30 p.m., thru Young & Rublcam (12 plus 19 kine). Ballantlne Beer, Boxing, Wed., 10-11 p.m., thru J. Walter Thompson (14). Bristol Myers (Ipana), Lucky Pup, Thurs., 6:30-6:45 p.m., thru Doherty, Clifford & Shenfield (11). Scott Towel, Dione Lucas, Thurs., 7-7:30 p.m., thru J. Walter Thompson (5) . Wine Board of America, Dione Lucas, Thtirs., 7-7:30 p.m., thru J. Walter Thompson (5). Chevrolet, Inside V. S. A., Thurs., 8:30-9 p.m., thru CampbellEwald (9 plus 1 kine). Speidel (watchbands) , Ed Wynn (on film), Thurs., 9-9:30 p.m., thru Cecil & Presbrey (9 plus 4 kine). TJ. S. Rubber, Lucky Pup, Fri., 6:30-6:45 p.m., thru Fletcher D. Richards (7 plus 7 kine). Trimount Clothes, Dr. Polgar, Fri., 7:45-8 p.m., thru William H. Weintraub (18 plus 8 kine). General Foods (Maxwell House), Mama, Fri., 8-8:30 p.m., thru Benton & Bowles (11 plus 6 kine). Camel Cigarettes, Man Against Crime, Fri., 8:30-9 p.m., thru William Esty (12). Ford Motors, Ford Theater, Fri., 9-10 p.m., thru Kenyon & Eckhardt UO). Alternate weeks. Household Finance Co., Peoples’ Platform, Fri., 10-10:15 p.m., thru LeVally (11). Esso, Tonight on Broadway, Sun., 7-7:30 p.m., thru Marschalk & Pratt (6 plus 1 kine). Crosley, This Is Broadway, Sim., 7:30-8 p.m., thru Benton & Bowles (18 plus 27 kine). Llncoln-Mercury, Toast of the Town, Sun., 8-9 p.m., thru Kenyon & Eckhardt (15 plus 6 kine). General Electric. Fred Waring, Sun., 9-10 p.m., thru Young & Rublcam (12 plus 14 kine). Barbasol, Week in Review, Sun., 10-10:15 p.m., thru Erwin Wasey (5). DuMont Sponsorships DuMont, The O’Neills, Tues., 9-9:30 p.m., thru Buchanan (11). DuMont, Morey Amsterdam Show, Thurs., 9-9:30 p.m., thru Buchanan (8 plus 21 kine) . Mall Pouch Tobacco Co., Fishing & Hunting Club of the Air, Fri., 9-9:30 p.m., thru Walker & Downing (3 plus 3 kine). Chevrolet, Notre Dame Football, Sat., 2 p.m. -conclusion, thru Campbell-Ewald (16-21). Drug Store Television Productions, Inc. (drug stores). Cavalcade of Stars, Sat., 9-10 p.m., thru Stanton B. Fisher (11 plus 7 kine). Old Gold Cigarettes, Amateur Hour, Sun., 7-8 p.m., thm Lennen & Mitchell (20). Moves to NBC -TV Oct. 4. ABC Sponsorships Chevrolet Dealers Assn., Roller Derby, Mon., 10-p.m. -conclusion, thru Campbell-Ewald (11). General Mills, Lone Ranger, Thurs., 7:30-8 p.m., thru DancerFltzgerald-Sample (approx. 12 to 16 plus 25 to 30 kine). Admiral Corp., Stop The Music, Thurs., 8-8:30 p.m., Kudner (13). Old Gold Cigarettes, Stop The Music, Thurs., 8:30-9 p.m., thru Lennen & Mitchell (14 plus 1 kine). Time, Inc., Crusade In Europe, Thurs., 9-9:25 p.m., thru Young & Rublcam (17 plus 16 kine). Pal Blade, Pal Headliner, Thurs., 9:25-9:30 p.m., thru A1 Paul Lefton (12 plus 13 kine). Chesebrough Mfg. (Vaseline), Roller Derby, Thurs., 10-10:30 p.m., thru McCann-Erlckson (9 plus 3 kine). Starts Oct. 13. Libby, McNeill & Libby, Auctionaire, Fri., 9-9:30 p.m., thru J. Walter Thompson (5) . Starts Sept. 30. International Cellucotton Products, Fun For The Money, Fri., 9:30-10 p.m., thru Foote, Cone & Beldlng (8). Canada Dry Ginger Ale, Super Circus, Sun., 5-5:30 p.m., thru J. M. Mathes (10). Derby Foods, Super Circus, Sun., 5:30-6 p.m., thru Needham, Louis & Brorby (10). Kellogg Co., The Singing Lady, Sun., 6-6:30 p.m., thru N. W. Ayer (12). Bell & Howell, Action Autographs, Sun., 6:30-6:45 p.m., thru Henri, Hurst & McDonald (5). B. F. Goodrich, Celebrity Time, Sun., 10-10:30 p.m., BBD&0(14). Sunoco, National League Football, various (15 broadcasts), thru Hewlltt, Ogllvy, Benson & Mather (varies from 3 plus 1 kine to 11 plus 2 kine). NBC Sponsorships Mohawk Carpet Co., Mohawk Showroom, Mon.-Frl., 7:30-7:45 p.m., thru George Nelson (15). Camel Cigarettes, Newsreel, Mon.-Fri., 7:45-8 p.m., thru Wm. Esty (19). RCA Victor Co., Kukla, Fran & Ollie, Mon.-Wed.-Frl., 7-7:30 p.m., thru J. Walter Thompson (21 plus 27 kine) . Colgate, Howdy Doody, Tues. & Thurs., 5:45-6 p.m., thru Ted Bates (21). National Dairy (Sealtest), Kukla, Fran & Ollie, 7-7:30 p.m., Tues. & Thurs., thru N. W. Ayer (21 plus 16 kine) . Mars Candy, Howdy Doody, Mon., 5:45-6 p.m., thim Grant Advertising (17). Chevrolet, Chevrolet Tele-Theater, Mon., 8-8:30 p.m., thru Campbell-Ewald (18 plus 1 kine). Firestone, Voice of Firestone, Mon., 8:30-9 p.m., thru Sweeney & James (16 plus 2 kine). Colgate, Colgate Theater, Mon., 9-9:30 p.m., thru Wm. Esty (21). Miles Laboratories, Quiz Kids, Mon., 10-10:30 p.m., thru Wade (18). Texas Co., Texaco Star Theater, Tues., 8-9 p.m., thru Kudner (25 plus 7 kine). Procter & Gamble, Fireside Theater, Tues., 9-9:30 p.m., thru Compton (20). Pabst Beer, Life of Riley, Tues., 9:30-10 p.m., thru Warwick & Legler (25 plus 10 kine) . Starts Oct. 4. Old Gold Cigarettes, Original Amateur Hour, Tues., 10-11 p.m., thru Lennen & Mitchell (24 plus 3 kine) . Starts Oct. 4. International Shoe Co., Howdy Doody, Wed., 5:45-6 p.m., thru Henri, Hurst & McDonald (19). Lever Bros., The Clock, Wed., 8:30-9 p.m., thru J. Walter Thompson (18 plus 24 kine). Starts Oct. 5. Kraft Foods, Television Theater, Wed., 9-10 p.m., thru J. Walter Thompson (18 plus 1 kine). Bristol-Myers, Break-The-Bank, Wed., 10-10:30 p.m., thru Doherty, Clifford & Schenfield (13). Starts Oct. 5. Buick, Fireball Fun For All, Thurs., 9-10 p.m., thru Kudner (22 plus 11 kine) . U. S. Tobacco Co., Martin Kane, Private Eye, Thurs., 10-10:30 p.m., thru Kudner (18 plus 5 kine). Unique Art Mfg. Co., Howdy Doody, Fri., 5:45-6 pjn., thru Moore & Hamm (18) . Bonafide Mills. Bonnie Maid Versatile Varieties, Fri., 9-9:30 pm., thru Gibraltar (20). American Cigar & Cigarette Co., Big Story, Fri. (alternate weeks) . 9:30-10 p.m., thru Sullivan, Stauffer, Colwell & Bayles (22). Gillette, Boxing, Fri., 10-11 p.m., thru Maxon (24). Chesebrough Manufacturing Co. (Vaseline), Greatest Fights of the Century, Fri., following boxing, thru Cayton (16). Avco Mfg. (Crosley Div.), Who Said That, Sat., 9-9:30 p.m., thru Benton & Bowles (17). Starts Oct. 8. General Foods (Jello), The Aldrich Family, Sun., 7:30-8 p.m., thru Young & Rublcam (17). Starts Oct. 2. Phllco Corp., Television Playhouse, Sun., 9-10 p.m., Hutchins (16). Pressure from block of NBC-TV affiliates is apparently achieving some concessions from NBC. At White Sulphur Springs sessions late last week (Vol. 5:37), executive v.p. Charles Denny left these impressions: (1) The present 30 unpaid commercial hours NBC now gets from affiliates would be reduced to 20-24. (2) Affiliates’ one third cut of network advertiser’s dollar will remain, rather than be reduced to 30% as rumored. (3) Compulsory sustainers, for which affiliates now pay, to be abolished. Still up in air are request of affiliates for free summer sustainers and continuance of chain-breaks; latter had been rumored on way out. Convention’s vote to hold 1950 sessions in Honolulu was just a rib, we’re told. BAB’s work on TV rate card standardization (Vol. 5:32) isn’t finished, but it leans towards adoption of old NAB AM/FM form physical layout. Costs of CBS’s color converters, as advanced during hearing, will be watched particularly closely by FCC lab men. They built one for “a few bucks” (we’ve heard both $1 and $5), out of such things as colored cellophane. And it worked! It was tried out during CBS transmissions in Baltimore and Washington Aug. 17-19. (Vol. 5:30). Of course, laboratory doesn’t advance its model as a commercial item, but as an attempt to find a minimum. We understand they’ve made others. “Television in 1952”, cover story in Sept. 16 Tide magzine, is strong on forecasts of revenue growth, rate cards, program costs, sponsor thinking, but weak on color and uhf, e.g., it finds among “bottlenecks” to color, “the fact that the extremely high-powered transmitting tubes needed for good color transmission, particularly in the uhf, haven’t yet been developed.”