We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
DISTRICT OF COLUMBIA
WNBW
TV Network Service: NBC
WASHINGTON
24,500 Sets; 691,000 Families
Source of Set Figure: Stations Committee
Licensee: National Broadcasting Co. Inc. Address: Translux Bldg. Studio: Wardman Park Hotel. Transmitter: Wardman Park Hotel. Telephone: Republic 4000.
AM Affiliate: WRC. 5,000 watts. 980 kc (NBC). FM Affiliate: WRC-PM. 20 kw. 93.9 mc (No. 230), 330 ft antenna height.
Began Commercial Operation: June 27, 1947.
WMAL-TV
TV Network Service: ABC.
Grantee (STA): Evening Star Broadcasting Co. Inc. Address: Translux Bldg.
Studio: 1625 K St. N.W. Transmitter: American University. Telephone: National 5400.
AM Affiliate; WMAL. 5,000 watts, 630 kc. (ABC). FM Affiliate: WMAL-FM 20 kw. 107.3 mc (No. 297), 475 ft antenna height. Newspaper Affiliation: Washington Evening Star.
Began Commercial Operation: Oct. 3. 1947.
Personnel:
Kenneth H. Berkeley, v.p. and general manager.
Ben B. Baylor Jr., asst, general manager and sales manager.
Fred Shawn, manager of television and broadcast operations. Harry Hosklnson, asst, manager of television.
Arthur Weld Jr., television production director.
Prank Harvey, television chief engineer.
Earl Hllbum, asst, chief engineer.
Technical Facilities: Channel No. 7 (174-180 mc). Visual power: 27.7 kw. Aural power: 13.9 kw. Antenna height; 542 ft above average terrain: 400 ft above ground.
RATE CARD NO. 2 July 1. 1948
PROGRAMS — Net Frequency Rates Per Program These rates Include transmitter and film facilities, services of staff announcer and use of transcription and record facilities, and/or use of existing studio and camera facilities with technical staff.
Times per Year
1 to
13 to
26 to
52 to
104 to
260 or
12
25
51
103
259
more
Class A —
7 to 11 p.m.
Mon. thru Frl. & 12 n. to
11 p.m. Sat. & Sun.
1
Hour
,_$300.00
$285.00
$270.00
$255.00
$240.00
$225.00
30
Mins.
_. 180.00
171.00
162.00
153.00
144.00
135.00
20
Mins.
_ 150.00
142.50
135.00
127.50
120.00
112.50
15
Mins.
__ 120.00
114.00
108.00
102.00
96.00
90.00
10
Mins.
100.00
95.00
90.00
85.00
80.00
75.00
5
Mins.
_ 60.00
57.00
54.00
51.00
48.00
45.00
Class B — 5 to 7 p.m.
Mon. thru Frl.
1
Hour
_ 225.00
213.75
202.50
191.25
180.00
168.75
30
Mins.
135.00
128.25
121.50
114.75
108.00
101.25
20
Mins.
_ 112.50
106.88
101.25
95.63
90.00
84.38
15
Mins.
_ 90.00
85.50
81.00
76.50
72.00
67.50
10
Mins.
_ 75.00
71.25
67.50
63.75
60.00
56.25
5
Mins.
_ 45.00
42.75
40.50
38.25
36.00
33.75
Class C — Slgn-On to
5 p.m.
Mon. thru
Frl. &
11 p.m. to
Sign-Off
Sun. thru Sat.
1
Hour
_ 180.00
171.00
162.00
153.00
144.00
135.00
30
Mins.
... 108.00
102.60
97.20
91.80
86.40
81.00
20
Mins.
90.00
85.50
81.00
76.50
72.00
67.50
15
Mins.
_ 72.00
68.40
64.80
61.20
57.60
54.00
10
Mins.
_ 60.00
57.00
54.00
51.00
48.00
45.00
5
Mins.
_ 36.00
34.20
32.40
30.60
23.80
27.00
Rehearsal Time: Rehearsal time In ratio of 2-to-l to air time included In above rates. $50 per hour for rehearsal time in excess of 2-to-l ratio.
Personnel:
Frank M. Russell, v.p. in charge of Washington office.
William R. McAndrew, assistant to v.p., Washington.
George Y. Wheeler, director of programs.
George H. Sandefer, business manager.
Mahlon Glascock, director of sales.
Donald Cooper, engineer -in-charge.
Charles Kelly, program manager.
Technical Facilities: Channel No. 4 (66-72 mc). Visual power: 20.5 kw. Aural power, 10.5 kw. Antenna height, 330 ft above average terrain: 353 ft above ground.
RATE CARD NO. 2 Oct. 1, 1948
For specifications, see WNBT, New York City, which are Identical except for following for WNBW :
GENERAL INFORMATION
7. Live Studio Usage: Following equipment and personnel Included in rates listed under Live Studio Usage Charges (Section 1): 3 RCA Victor image orthlcon studio cameras — 1 with dolly, 1 microphone boom, fixed microphones as required, lighting equipment, 33 '/a and 78 rpm lateral and/or vertical double turntables. Crew consisting of maximum of 7 technicians, 1 production man and 1 program assistant. Any additional personnel required supplied at standard rates.
8. Film Studio Usage: Following equipment and personnel Included In rates listed below under Film Studio Usage Charges (Section 1) : Studio fully equipped for continuous showing of 16mm and 35mm silent or sound films, 35mm slide, projectors and balopticon, 331/3 and 78 rpm lateral and/or vertical double turntables. Announcer studio. Crew consists of maximum of three technicians and one producer. Any additional personnel required supplied at standard rates. Cutting, editing, screening, film transportation and storage services available. Rates on request.
RATES SECTION 1
PROGRAM TIME
RATES
Class A
1
hour
45
min.
40
min.
30
min.
20
min.
15
min.
10
min.
5
min.
6:00-10:30 pm Class B
150
120
112
90
75
60
52
38
5:00-6:00 pm 10:30-11:00 pm Mon. thru Fri.
112
90
84
68
56
45
39
28
1:00-6:00 pm 10:30-11:00 pm Sat. and Sun.
Class C
All Other times
75
60
56
45
38
30
26
19
STUDIO
USAGE
Studio usage for live programs Includes time for rehearsal, standby, studio audience arrangements and other purposes: for film programs, time for rehearsal, pre-broadcast runthrough, etc. Minimum studio time required under standard studio usage charge Is as follows; (Studio air time Is provided for as part of program time rate.)
Program 1 45 40 30 20 15 10 5
Length hour min. min. min. min. min. min. min.
Live Studio 3 hr. 2Vz hr. 2*4 hr. 2 hr. 1^,4 hr. 1*,^ hr. 1*4 hr. 1 hr.
Film Studio 2 hr. 1^4 hr. 134 hr. IY2 hr. 1*4 hr. 1 hr. % hr. *'2 hr.
Talent, Art, Scenery, etc.: Available on cost-plus basis. Rates quoted on request.
Remotes and Special Features: Mobile unit equipped with two Image Orthlcon Camera chains and Zoomar lens available. Rates for specific events quoted on request.
ANNOUNCEMENTS — Net Rates Per Announcement These rates apply to all hours, day or night. All announcements, minute or station, break, are to be suppll^ on slide or film: audio may be sound-on-ffim, transcribed, or live. All announcements may be combined to earn discounts, but cannot be combined with program time periods for discount purposes.
STUDIO USAGE CHARGE
1 45 40 30 20 15 10 5
hour min. min. min. min. min. min. min.
Live Studio . $240 200 180 160 140 120 100 80
Film Studio $100 88 88 75 63 50 38 25
Film Studio* $ 50 44 44 38 32 25 19 13
‘When used In conjunction with live studio or mobile unit. Where more than the allotted studio time Is Indicated as necessary, the following additional studio charges apply:
Live Studio at the rate of $80 per hour Film Studio at the rate of $50 per hour
Times Per Year
^Un..te Station 1 to
13 to
26 to
52 to
104 to
260 or
Breaks (when 12
25
51
103
259
more
and where
avaUable) $45.00
$42.75
$40.50
$38.25
$36.00
$33.75
Minute Announcements in Participation Periods 30.00
28.50
27.00
25.50
24.00
22.50
Represented by: ABC Spot Sales.
•
Station Facilities: Studio measures 50x25 ft. Cameras include three studio-type Image orthlcons, two field image orthlcons, one with Zoomar lens. Film facilities Include one 16mm and one 35mm film projectors, one slide projector. Transcription service is Associated. Recording faculties for 33^4 and 78 r.p.m. lateral or vertical cutting, plus wire recorder.
SECTION II
ONE-MINUTE ANNOUNCEMENTS
Class A
Less than 26 times
26 to 38
39 to 51
52 to 103
104 to 155
156 to 207
208 or more
6:00-10:30 pm
$40.00
$37.00
$36.00
$35.00
$34.00
$33.00
$32.00
Class B
5:00-6:00 pm 10:30-11:00 pm Mon. thru Frl.
30.00
27.75
27.00
26.25
25.50
24.75
24.00
1 :00-6:00 pm 10:30-11:00 pm Sat. and Sun.
Class C
All Other times
20.00
18.50
18.00
17.50
17.00
16.50
16.00
6
TV Directory No. 6