Television digest and FM reports (Jan-Dec 1949)
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PENNSYLVANIA
PHILADELPHIA
95,000 Sets; 1,184,000 Families
WCAU-TV
TV Network Service: CBS
Grantee (STA): WCAU Inc. Address: 1622 Chestnut St.
Studio: 1622 Chestnut St. Transmitter: 12 S. Twelfth St. Telephone: Locust 7-7700.
AM AffiUate: WCAU. 50.000 watts, 1210 kc (CBS). FM Affiliate: WCAU-PM. 10 kw, 98.1 me (No. 231), 650 ft antenna height. Newspaper Affiliation: Philadelphia Bulletin Began Commercial Operation: March 15, 1948.
Personnel:
Dr. Leon Levy, president and general manager.
Joseph L. Tlnney, v.p. and assistant general manager.
G. Bennett Larson, v.p. and director o] television.
John McClay, program coordinator.
Roy A. Meredith, production director.
John G. Leltch, technical director.
David Kaigler, junior producer.
William Sears, junior producer.
Warren Wright, junior producer.
Joseph L. Tlnney, junior producer.
Bob Heintz, newsreel photographer.
Alfred Rlngler, news editor.
Helen Buck, film editor.
Martin Katz, sales department.
Charles Pish, sales department.
Technical Facilities: Channel No. 10 (192-198 me). Visual power, 25 kw. Aural power, 14 kw. Antenna height, 670 ft. above average terrain; 737 ft above ground.
RATE CARD NO. 2 Sept. 1. 1948
RATES
Class A — Between 7:00 p.m. and 10:30 p.m. Monday through Friday.
1:00
p.m. and
10:30 p.m.
Saturday
and Sunday.
Period
1 time
13 times
39 times
52 tunes
60
minutes
(live)
$300.00
$285.00
$270.00
$255.00
(film)
. 225.00
213.75
202.50
191.25
30
minutes
(live)
180.00
171.00
162.00
153.00
(film)
135.00
128.25
121.50
114.75
20
minutes
(live)
150.00
142.50
135.00
127.50
(film)
112.50
106.88
101.25
95.62
15
minutes
(live)
120.00
114.00
108.00
102.00
(film)
90.00
85.50
81.00
76.50
10
minutes
(live)
100.00
95.00
90.00
85.00
(film)
75.00
71.75
67.50
63.75
5
minutes
(live)
80.00
76.00
72.00
68.00
(film)
— 60.00
57.00
54.00
51.00
Class B — Between 5:00 p.m. and 7:00 p.m., Monday through Friday.
Period
1 time
13 times
39 times
52 times
60
minutes
(live)
...$270.00
$256.50
$243.00
$229.50
(film)
... 202.50
192.37
182.25
172.12
30
minutes
(live)
... 162.00
153.90
145.80
137.70
(film)
... 121.50
115.42
109.35
103.27
20
minutes
(live)
. 135.00
128.25
121.50
114.75
(film)
101.25
96.19
91.13
86.06
15
minutes
(live)
... 108.00
102.60
97.20
91.80
(film)
... 81.00
76.95
72.90
68.85
10
minutes
(live)
90.00
85.50
81.00
76.50
(film)
67.50
64.12
60.75
57.37
5
minutes
(live)
... 72.00
68.40
64.80
61.20
(film)
.._ 54.00
51.30
48.60
45.90
Class C — All
. other hours.
Period
1 time
13 times
39 times
52 times
60
minutes
(live) —
.. $225.00
$213.75
$202.50
$191.25
(film)
... 168.75
160.31
151.88
143.43
30
minutes
(live)
. 135.00
128.25
121.50
114.75
(film)
... 101.25
96.12
91.13
86.06
20
minutes
(live)
112.50
106.87
101.25
95.62
(film)
... 84.37
80.15
75.93
71.71
15
minutes
(live)
-. 90.00
85.50
81.00
76.50
(film)
... 67.50
64.12
60.75
57.37
10
minutes
(live)
... 75.00
71.25
67.50
63.75
(film)
.. 56.25
53.44
50.63
47.81
5
minutes
(live)
... 60.00
57.00
54.00
51.00
(film)
... 45.00
42.75
40.50
38.25
Weekly Strip Units: Minimum contract, 13 weeks, 5 times weekly — Monday through Friday. Programs of 10 minutes or more using 5 times per week at the same time every day, will take the weekly rate of 4 times the 1 time rate in each classification, subject to discounts of 5% for 26 and 10% for 52 consecutive weeks.
Announcements: 1 minute or less, slide or film:
13 times 26 times 52 times
1 time
Class A $50.00
Class B 45.00
Class C 37.50
$40.00 $38.00 $36.00
36.00 34.20 32.40
30.00 28.50 27.00
Rehearsals: Camera rehearsals — $25 per half hour.
Contract Information: Rates subject to change without notice. Rates protected for six months from time change of rates takes effect, (a) Maximum length of contract — one year, (b) All programs and copy subject to approval of station, (c) Program copy and material must be received 72 hours prior to telecast.
(d) Advertising copy must be received 24 hours In advance of telecast. Copy for Saturday. Sunday and Monday must be received by 5 :00 p.m. on Thursday.
Commissions: 15% to recognized advertising agencies. Bills due and payable on or before the 20th of the month following the telecasts.
Studio Facilities: Two specially designed studios and a 250 seat auditorium, with complete camera and lighting equipment. Film Facilities: Two 16mm sound projectors. Two automatic 2" by 2" slide projectors and Baloptlcon for opaques and 3x4 slides.
Remotes: Complete facilities for field pick-ups including specially designed mobile unit.
Props and Scenery: Basic Scenery and Flats which are available In the studio — supplied at no additional cost. Construction and Artwork for special scenery and properties are available at the rate of $5 per man hour (labor and material included). Represented by: CBS Radio Sales.
•
WFIL-TV
TV Network Service: ABC and DuMont.
Grantee (STA): Triangle Publications Inc. Address: Wldener Bldg. Studio: Market at 46th St. Transmitter: Wldener Bldg.
Telephone: Evergreen 6-8090.
AM Affiliate: WFIL. 5,000 watts, 560 kc (ABC). FM Affiliate: WFIL® 102.1 me (No. 271), 670 ft antenna height. Newspaper
Affiliation: Philadelphia Inquirer.
Began Commercial Operation: Sept. 13. 1947.
Personnel:
Roger W. Clipp, general manager.
Donald Kellett, administrative assistant.
John E. Surrlck, sales director.
Kenneth W. Stowman, television sales manager.
Louis E. Littlejohn, chief engineer.
Henry Rhea, asst, chief engineer for TV.
Jack Steck, manager of program and production.
Herbert K. Horton, program director.
Technical Facilities: Channel No. 6 (82-88 me). Visual power 17 2 kw. Aural power. 9.3 kw. Antenna height. 725 ft above average terrain; 502 ft above ground. Granted modification of CP to move transmitter to Roxborough, Pa., change powers to 27 kw visual, 13.4 kw aural, antenna height to 650 ft above average terrain; 635 ft above ground.
RATE CARD NO. 4 Jan. 1. 1949
LIVE PROGRAMS
1
26
52
Period
Time
Times
Times
1 Hour . ... .,
. .. $400.00
$380.00
$360.00
*,'2 Hour
240.00
228.00
216.00
20 Minutes
200.00
190.00
180.00
V4 Hour .
160.00
152.00
144.00
10 Minutes
120.00
114.00
108.00
5 Minutes
80.00
76.00
72.00
ANNOUNCEMENTS
(Live and Film)
1 Minute or Less ....
$50.00
$47.50
$45.00
Special rates apply to announcements adjacent to special features.
FILM PROGRAMS
1 Hour
$300.00
$285.00
$270.00
*/2 Hour
180.00
171.00
162.00
20 Minutes
150.00
142.50
135.00
1/4 Hour _
120.00
114.00
108.00
10 Minutes
90.00
85.50
81.00
5 Minutes . .
60.00
57.00
54.00
Film Rate: Includes transmitter and film facilities, services of staff announcer and recorded music as background for film commercials, normal rehearsal time. Does not cover programs or announcements using live talent or which require extra production facilities and personnel on the part of the station. (See Live Rates.) Does not cover remotes. (Costs quoted on request.) Live Rate: Applies to all live-talent studio production. Includes facilities covered by the film rate plus full use of existing studio and camera faculties, and the necessary technical staff. Also includes normal rehearsal time. Talent, art and construction work are not Included in these rates. Costs for these items wlU be quoted on request.
Contract Information: All rates guaranteed for 26 weeks. WFIL-TV reserves the right to change Its rates effective on such date as it may announce. Changes which Increase rates wUl not apply to advertisers who are on the air at the time the increase is announced until six months after the effective date of any new rates, provided there Is no interruption. One year contracts, however, will be accepted only for the purpose of earning frequency discounts.
Agency Commission: 15% on net time only to recognized agencies. No cash discount.
Represented by: The Katz Agency Inc.
•
Station Facilities: Main studio (26x55x20 ft). Smaller studio, for interviews and single-camera shows. (12x15 ft). SpeclM effects studio Is used for all titling work and 16mm projection. Cameras include two image orthlcons for studios, four field cameras (two at the Philadelphia Arena for sports programs and two for mobile unit), two film pickup cameras. Film faculties consist of two 16mm projectors, six 16mm cameras, and one 16mm sound camera. Also Included Is one transparent still projector for 2x2-ln. slides, two transparent still projectors for 3>/4x4^ slides, one opaque projector for 8xl0-ln. cards, newspapers, pictures, etc. Mobile unit Is completely equipped with two cameras (including Zoomar lens), master monitor and an off-the-alr monitor. Transcription service Is Associated. Station maintains a complete newsreel laboratory for processing station’s dally newsreel. Most pictures for newsreel are taken by station’s motion picture staff. News Is furnished by atbliated-Philadelphia Inquirer.
26
TV Directory No. 6