Television digest and FM reports (Jan-Dec 1949)

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I TV-FM BUILDING • 1519 CONNECTICUT AVE. N.W. • WASHINGTON 6, D. C. • TELEPHONE MICHIGAN 2020 — WHERE THE TV SETS ARE GOING: Somewhat aged, but useful nevertheless, RM's report on 4th quarter 1948 TV set shipments, issued this week, is tabulated in Supplement No. 61-B herewith. It shows not only to what cities the 354,314 sets were sent during that period, but also where the 1947-48 cumulative shipments of 964,206 went. Generally speaking, older TV cities increased their take by one-third to one-half in last 3 months of 1948. Again we caution that these figures should be regarded as good guide rather than exact census because (a) they're 2 months late, (b) sets aren't always installed in city to which shipped, (c) non-RMA (including Admiral), kits and pre-1947 production aren't counted. PRICES TREND DOWN, REG. W HELPS: More 10-in. receivers priced under $300, added to those reported in recent issues (Vol. 5:6-9), plus further reductions in other direct-view sizes, is dominant theme of this week's TV trade news. Also, feeling that easing of Regulation W (now requiring 15% down with 21 mo. to pay) will stimulate sales was expressed by Bruno-New York's Irving Sarnof f : "It is definitely a step in the right direction and certainly will increase sales considerably." Question now asked on all hands is whether prime producers RCA and Philco will meet downward trend with cuts or with new lower-priced models — but answer is in negative, for time being at least. Philco 's Jimmy Carmine made his company's position quite clear recently, in announcing new line (Vol. 5:2). RCA says it hasn't any inventory whatsoever, is selling every set it can turn out, could sell more except that it's restrained by same tube shortage holding back others. Currently, RCA distributors are disturbed by what they call "whispering campaign" against 16-ln. metal-coned tube — allegations it's defective, dangerous, etc. This is attributed to competition, dealer reluctance to push unit in such short supply. RCA topside says it's had nothing but good reports on 16-in. already in use, counters the whispers with announcement it's erecting new 100,000 sq. ft. addition to 160,000 sq. ft. factories at Marion, Ind. recently purchased from Farnsworth — whole plant to be devoted to mass production of metal-coned picture tubes. In fact, pending new space, temporary machinery is being installed for immediate production. Westinghouse ' s new 10-in. table model (No. 223) is priced at |269.95, built for areas of high signal intensity. Disclosed week after its more sensitive set at $325 was announced (Vol. 5:9), new unit contains automatic frequency and gain controls, has 21 tubes and 3 rectifiers, will be on market end of this month. . . Crosley has cut price of 10-in. TV-FM table model from $375 to $299.95; 12-in. table, which Crosley also made for DuMont, from $445 to $425, same as DuMont Chatham (Vol. 5:9). New Crosley 10-in. consoles have AM-FM-LP, priced at $499.95 and $529.95; 10 and 16-in. consolette prices not yet announced. . .Manufacturing tieup between Crosley and DuMont (Vol. 4:8) has been terminated. .. GE' s "under $300" 10-in. (Vol. 5:7) has 17 tubes plus 3 rectifiers (Dome circuit), is priced at $239.95 in plastic case, $279.95 mahogany, $289.95 blonde. New private brand TVs are Firestone Tire & Rubber Co. 7-in. table at $179.95; 10-in. table, $279.95; 10-in. consolette, $329. 95. .. Tele-King now has 10-in. table model at $229.95, down from $289.50, and 10-in. consolette at $289.95 (from $319) ; nothing said about 10-in. at $189.50 promised early this year (Vol. 5:2) but it has 2 new 12)4-in. jobs: table at $329.95, consolette, $389. 95. . .Regal Electronics has new 10-in. table model at $199.95, 12’i-in. console at $299.95 — both with 19 tubes and one rectifier. Its old 10-in. table model is cut from $375 to $350; new 12%-in. table model is $389.50 — both with 29 tubes, 2 rectifiers. Stromberg-Carlson has reduced 12)2-in. Manchester consolette with FM to $549.50 (from original $625), Lanchester console with AM-FM-LP to $879.50 (from