Television digest with AM-FM reports (Jan-Dec 1950)
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12
Telecasting Notes: New owner of Don Lee properties,
it seems reasonably certain, will be Hoflfman Radio Corp., up-and-coming Los Angeles TV-radio manufacturer which has gone great guns postwar on West Coast, now distributes nationally. President H. Leslie Hoffman’s bid of $11,200,000 for Don Lee Network (including TV outlet KTSL and $5,000,000 cash assets) will have to be exceeded by 10% to be considered before probate approval, so Oct. 20 deadline is expected to see Hoffman group ready to take over, subject to FCC approval . . . Mr. Hoffman says he has no intention of disposing of any of properties, which excludes I’eported purchase of TV outlet by CBS, understood to have been part of General Tire-Yankee Network bid plans; that bid was reported at $10,900,000. Oilman Ed Pauley, investment bankers Blyth & Co., and WOR were in Hoffman syndicate, but they won’t participate in control. There’s good prospect Mr. Hoffman will retain Lewis Allen Weiss to run things . . . Mr. Hoffman’s reason for buying Don Lee, as stated to us: “This is another bet by Hoffman on the future of radio and TV and on future of the West, and gives our company a greater diversification within the electronic industry” . . . CBS now faces necessity of probing elsewhere to purchase much-wanted Hollywood outlet of own; it owns 49% of KTTV with Los Angeles Times, but exerts virtually no voice in operation. Hollywood speculation is that it may try again to buy KFI-TV, reportedly “not for sale”, or reopen negotiations for Mrs. Dorothy Schiff’s KLAC-TV (Channel 13) ... WCBS-TV, New York, Oct. 16 starts its telecast day at 11 a.m. Mon. thru Fri., at same time CBS-TV network starts its daytime schedule at 1:30 p.m., adding 2 hours daily . . . WKY-TV, Oklahoma City, has expanded to minimum of 9 hours daily, signing on at 2 p.m. v/ith one-hour disc jockey show . . . WTOP-TV, Washington, Oct. 16 begins its weekday schedules 1:30 p.m. . . . ABC is dividing its Spot Sales Dept, into 2 independently operating entities as of next Dec. 31 — TV Spot Sales and Radio Spot Sales, each with own manager, both reporting to Ralph Dennis as mgr. under Murray Grabhorn, v.p. for owned-and-operated stations . . . Fire broke out Wednesday at 500-ft. level of WOR-TV’s 760-ft. tower in No. Bergen, N. J., caused by short circuit and igniting only non-metal object in 12-ft. sq. metal house containing microwave relay equipment — a wooden bench. Short but spectacular blaze could be seen for miles around . . . New York City’s WNYC, municipally owned, authorized this week by Mayor to seek TV outlet, support efforts to reserve channels for non-profit educational stations.
Channel 9 in Minneapolis-St. Paul is sought by George Storer’s Fort Industry Co. in 355th TV application on file with FCC (for details see TV Addena 11-N herewith). Fort already operates stations WJBK-TV, Detroit; WSPD-TV, Toledo; WAGA-TV, Atlanta, and is applicant for Wheeling and Miami where it has AM outlets. It will drop one application when FCC begins to act after freeze is lifted, since rules limit ownership to 5 stations. Minneapolis-St. Paul have 2 stations now operating, 3 applications now pending (see TV Directory No. 11).
CP for WJAX-TV, Jacksonville, was deleted this week when FCC denied request for reconsideration of earlier opinion refusing to extend construction time (Vol. 6:31). This leaves only single CP — for WCON-TV, Atlanta, due to become WSB-TV (see TV Addenda 11-N herewith). ■
Personal Notes: George Whitney, Don Lee sales mgr., rejoins KFI & KFI-TV Nov. 1 as gen. mgr., succeeding Wm. B. Ryan, now NAB . . . John Williams promoted to mgr. of TV sales, NBC Western Div. . . . John J. Keel, who has accepted temporai'y post with President’s Communications Policy Board (Vol. 6:40), has not relinquished his Washington consulting engineering practice . . . Mike
Jablons, exWNYC and MBS, recently partner in programpackage firm of Gainsborough Associates, named special asst, to FCC Comr. Frieda Hennock ... A. A. Schechter, MBS v.p. in charge of news, special events & publicity, has resigned . . . Arch Shawd has resigned as sales mgr. of WJR, Detroit . . . J. Frank Gilday named TV director of Cecil & Presbrey Inc., assisted by Leo M. Langlois, exCampbell-Ewald, as executive producer; William Patterson, ex-CBS, pi-oduction supervisor; Joseph Lamneck, commercial production . . . Jack Murphy, ex-WABD, appointed WPIX sports director . . . Kolin Hager, ex-SESAC, has joined Progressive Broadcasting System as Eastern mgr.
NclwOI'k Accounts: Lucky Strike’s Jack Benny show
starts Oct. 28 on CBS-TV, Sat. 8-8:45, thereafter every eighth Sunday, time not yet set; Anheuser-Busch (Budweiser) agreed to forego its Ken Murray Show for Benny’s Oct. 28 opening . . . Texas Co. sponsors Metropolitan Opera opening Nov. 6 for third successive season on ABC-TV, plans to telecast at least 3 other Met offerings this season . . . Manor House Coffee Oct. 20 starts Stud’s Place on ABC-TV, Fri. 10:30-11 . . . Colgate-PalmolivePeet Oct. 14 begins sponsoring remaining U of Pennsylvania home games on ABC-TV, Sat. 1:45.
Slalion Accounts: Nearly lOO banks in 37 TV cities are sponsoring local telecasts, according to tabulation in September Television Magazine . . . Metro-Goldwyn-Mayer to test TV trailers first time in November promotion of film King Solomon’s Mines . . . DuMont has released to distributors and dealers for local sponsorship series of openend film spots covering TV line . . . Gimbel Brothers, New York, signs with WNBT for year’s use of varying oneminute spots, station breaks, programs, starting Oct. 30 . , . Milwaukee Gas Light Co. buys WTMJ-TV half-hour weexly M ilwauJcee N ewsreel ... In Detroit, Kroger grocery chain is using film spots on WWJ-TV to advertise for employes, films illustrating advantages of working for company; Federal Dept. Store chain buys 1:30-2 daily strip on WXYZ-TV for man and woman shopper team commenting on merchandise and newspaper advertising of the chain ... On Richmond’s WTVR, big Colonial Food chain with Hotpoint dealers sponsoring Mavis Gibbs, food editor of Southern Planter, in weekly show Adventures in Cooking . . . WCBS-TV, New York, reports following new business: Williams Oil-o-Matic Div., Eureka-Williams Corp., thru easier, Hemsted & Hanford, Chicago; Rhodes Pharmacal Co. (Umdrin), thru O’Neil, Larson & MacMahon, Chicago; Wilson & Co. (Ideal dog food), thru Ewell & Thurber, Chicago; Life Magazine, thru Young & Rubicam; Robert Hall Clothes Inc., thru Frank B. Sawdon Inc.; SlahlMeyer Inc. (Ready-to-Eat Meats), thru Dowd, Redfield & Johnstone; Rybutol Div., Vitamin Corp. of America, thru Byrde, Richard & Pound . . . Among other sponsors currently reported using or planning to use TV (agencies N. Y. unless otherwise specified): Anahist Co., thru Foote, Cone & Belding; B. T. Babbitt (cleansers), thru William’ Weintraub Inc.; Wiscon Products Inc. (Dri-Cool Briar Pipes), thru Hamilton Adv. Agency, Chicago; Fisher Nat & Chocolate Co. (salted-in-shell peanuts), thru Goodman Firestone, Minneapolis; Baconette Products Co. (Skittles Bacon Flavoring), thru Jordan Co., Los Angeles; Home Test Products (Roll-a-Ray reducing methods), thru Huber Hoge & Sons; O. W. Siebert Co. (baby carriages), thru Cory Snow Inc., Boston; duett Peabody & Co. (Arrow men’s wear), thru Young & Rubicam; Newly Weds Baking Co. (Ice Cream ’N Cake Roll), thru Russel M. Seeds, Chicago; Durkee Famous Foods, thru Meldrum & Fewsmith, Cleveland; Berks-Lehigh Cooperative Fruit Growers Inc. (Red Cheek Apple Juice), thru St. Georges & Keyes; Eppens, Smith Co. (Holland House Coffee), thru St. Georges & Keyes.