Television digest with AM-FM reports (Jan-Dec 1950)

9 Station Accounts: Backbone of October business on many TV stations was politics, with local use on big scale topped by heavy time purchases in New York particularly (no figures available) and more than $100,000 reported spent on Los Angeles’ 7 outlets . . . BAB has issued report on TV use by $5 billion hotel industry, called America’s seventh largest . . . Hookup of Baltimore’s WAAM, Pittsburgh’s WDTV, Cleveland’s WXEL has been arranged for Nov. 12 telecast of Baltimore Colts-Pittsburgh Steelers football; Gunther Beer is sponsor, as it is of Baltimore Bullets basketball on WAAM . . . Tidewater Oil to sponsor East-West all-star football classic Dec. 30 on KTSL, Los Angeles; KGO-TV, San Francisco; KFMB-TV, San Diego. Radio version will be on 450 MBS stations . . . Bullock’s-Los Angeles and McAlpin-Cincinnati are latest dept, store recruits as TV sponsors . . . United CigarsWhelan Stores sponsoring Meet Buddy Rogers, variety, on WOR-TV, New York, Mon. thru Fri. 1-1:30 p.m. . . . New spot users on WABD, New York, are Maillard Corp. (chocolates), thru Byrde, Richard & Pound Adv., Ranson, W. Va.; Hamilton Watch Co., thru BBDO; Personal Products Corp. (Co-ets), thru Young & Rubicam . . . Among new accounts on WCBS-TV, New York: Cannon Mills, thru Young & Rubicam; Wheatena Corp. (cereal), thru Brisacher, Wheeler & Staff . . . Among other advertisers repoi'ted currently using or planning to use TV (agencies New York unless othei*wise specified): California Turkey Federation and Pacific Dairy & Poultry Assn, (year-round sale of turkeys), thru Jenkins-Large Inc., Los Angeles; Pevely Dairy Co., St. Louis (Reddi-Wip), thru Olian Adv., St. Louis; Bunte Bros, (candy), t’nru Schoenfeld, Huber & Green, Chicago; Ben Hur Mfg. Co. (farm & home freezei's), thru Morris Adv. Agency, Milwaukee; Chemicals Inc. (Vano laundry & cleaning aids), thru Sidney Garfield, San Francisco; Pearson Pharmacal Co. (Ennds deodorant tablets), thru Harry H. Cohen Adv.; Bristol-Myers Co. (Trushay hand lotion), thru Young & Rubicam; Casco Products Corp. (home appliances), thru Nox’man D. Watters & Assoc.; Phillips-Jones Corp. (Van Heusen shirts), thru Grey Adv. Agency; Borden Co. (Instant Hot Chocolate), thiu Duane Jones; Phenix Pabst-Ett Co. (cheese loaf), thru Needham, Louis & Brorby; Falls City Brewing Co., Louisville, thru Prater Adv. Agency, St. Louis. Network Accounts: Ranger Joe Inc. (cereal) Dee. 3 starts Ranger Joe, children’s westerns, on 19 ABC-TV stations, Sun. 12-12:15 . . . Voice of Prophecy Inc. (Bible study course) Dec. 3 starts Faith for Today on 12 ABC-TV stations, Sun. 12:30-1 . . . Lutheran Laymen’s League to sponsor 6 separate holiday programs on ABC-TV starting Thank.sgiving, Nov. 23, 3:30-4; similar half-hour programs scheduled for Christmas, New Year, Easter . . . Bulova Watch Co. Nov. 18 starts sponsorship of 9-9:30 portion of CBS-TV’s Frank Sinatra Show, Sat. 9-10; second halfhour is still unsold. Personal Notes: Charles Philips named eastern sales mgr. for TV, Richard H. Close for radio, in separation of NBC spot sales dept. Account executives reporting to Philips: Robert E. Button, Bernard H. Pelzer Jr., Edwin F. England, Schuyler Chapin, Martin P. Harrison Jr. . . . Jerry Danzig appointed CBS-TV supeiwisor of color programming, assisted by Fred Rickey . . . Earl Mullin promoted to asst, to ABC v.p. Robert Saudck in charge of newly created exploitation dept.; John W. Pacey succeeds Mullin as publicity director . . . Henry A. Houston, ex-J. Walter Thompson, Young & Rubicam, Kenyon & Eckhardt, named asst. adv. mgr., Kaiser-Frazer Corp. . . . Robert W. Day, ex-Lynn Baker Inc., joins Albert Frank-Guenther Law Inc. as radio-TV director . . . M. .1. Rifkin named sales v.p. of Ziv Television Programs Inc. t inuncisl & Trud6 Notss: CBS and subsidiaries en joyed gross income for 39 weeks ended Sept. 30 of $85,946,982, compared with $74,607,071 for same 1949 period. Net earnings were $3,110,783 ($1.81 per share), after adjustment to new tax rates, compared with $2,003,812 for same 3 quarters of 1949. In all 1949, CBS gross was $105,397,580, net $4,184,079 (Vol. 6:13). ABC has borrowed $1,000,000 from New York Trust Co. (at 3%) from $2,500,000 standby credit established last March. Meanwhile, Radio Daily reports (unverifiable among principals) that United Paramount Theaters is negotiating to buy ABC, interested mainly in acquiring its 5 TV outlets. Arvin Industries reports net profit of $932,564 ($1.05 per share) for quarter ended Sept. 30, compared with $734,653 (82d) for same 1949 period . . . Wilcox-Gay Corp. reports net loss of $444,720 on sales of $1,953,947 during 8 months to Aug. 31 . . . Kaye-Halbert Corp. reports a net profit of $99,500 for year ended Sept. 30, equal to 74d a share on 134,225 shares outstanding; this compares with $14,454 profit (26d on 55,000 shares) during pi’eceding fiscal year . . . Muntz TV reports net profit of $446,445 (44(1 a share) for 6 months to Sept. 30, no comparison available. Monarch Radio & Television Corp. (formerly National Polytronics Inc.), 2430 Atlantic Ave., Bi'ooklyn, is offering 600,000 shares (5d par) at 50(1 through George J. Martin Co. President is Vincent S. Acunto, and J. C. Rivman, ex-genei'al sales mgr.. Video Corp. of America, is v.p. and secy. Prospectus says Monarch has line of TV receivers which includes color adapter outlet, and makes coin-operated TV, radio sets, microphones, etc. Backlog of nearly $5,000,000 orders, or about 5 months output at present accelerated production rate, is reported by International Resistance Co., largest maker of resistors. Wall Street Journal reports its sales for Jan. 1-Oct. 22 were about $8,325,000 vs. $4,953,202 for like 1949 period and $6,589,706 for all 1949. Earnings for period aren’t available yet, but it’s estimated on basis of new tax rates that they will run approximately $750,000 vs. $238,788 for comparable 1949 period. Company declared lOd dividend Oct. 31, with extra of 10(‘, both payable Dec. 1. Sentinel Radio profits for first 6 months of fiscal year, April through September, were $406,471, almost 9 times more than $47,717 net income for entire previous year. Net earnings per share on 360,000 shares outstanding during 6-month period were $1.13, compared with 13d for full 1949 fiscal year. Six-month sales equalled $8,119,965.35, previous fiscal year’s sales $9,076,337.09. October sales were reported largest for any one month since Sentinel began specializing in TV. DulMont Class A common, recently listed on New York Curb, has been approved for listing on the Los Angeles Stock Exchange . . . Trav-Ler stock, from Nov. 14, will be listed on Midwest Stock Exchange, Chicago. Dividends: Television Electronic Fund Inc., approximately nV2<‘ pei share from investment income, 46%(* from capital gains, both payable Nov. 30 to stock of record Nov. 16. RTMA report on TV set shipments for first 8 months of 1950, issued this week, estimates actual deliveides to distributors in 36 states, broken down by counties. It shows 3,952,000 total, with August’s 845,000 nearly doubling July’s 495,000. RTMA has issued its new 1950-51 membership list and trade directory, 103-pp., indicating officers, executives and liroduets of all member companies and listing division members (sets, tubes, parts, etc.) as well as committees.