Television digest with AM-FM reports (Jan-Dec 1951)

Record Details:

Title:
Television digest with AM-FM reports
Date:
Jan-Dec 1951
Publisher:
Washington, D.C. : Radio News Bureau
Volume:
Television digest with AM-FM reports (Jan-Dec 1951)
Leaf #:
000437
Language:
English
Subjects:
Television broadcasting -- Periodicals, Television -- United States -- Periodicals","Radio broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
A weekly digest of brief reports tracking recent developments in the U.S. television marketplace. Published out of Washington, D.C. with much more focus on the retail of TV sets than the other D.C.-based trade paper, BROADCASTING. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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5 in." Gallery points out it will be long time before theatre interests can rival offers made by entire TV industry, working together. Fight telecast featured no plugs for individual set makers. The 8 manufacturers' names were flashed on screen several times, but crux of message was: "Lean back in your favorite chair, and enjoy the fight in the comfort of your own home." Viewers were also urged to trade in old small-screen sets, patronize service organizations of the sponsoring manufacturers. Pabst , which bought radio rights (CBS) and relinquished time on some TV stations, got couple plugs. Hookup of 47 stations in 46 cities (both Birmingham stations carried Pittsburgh fight, with Pittsburgh and Johnstown blacked out) brought bout to TV homes. DiiMont paid $100,000 for TV-radio rights, re-sold radio rights. Bill amounted to $15,000 for each participating company for entire TV package — including annoiincers, time charges, etc. Fight brought in gate of $245,000, exclusive of radio rights — record for this year in U.S. Ten manufacturers originally were lined up to sponsor bout. Zenith reconsidered because of its Phonevision, which it hopes some day will compete with commercial TV for rights to sports contests. On other hand, RCA, which is pushing its theatre-TV equipment hard these days, was among sponsors — in apparent competition with itself. GE pulled out at last minute, reportedly because it was refused permission to prepare its own individual advertising copy. Tremendous lift in morale of sports-loving set owners, plus aid to TV set sales , should result from success of June 18 sportcast and promise of more to come. Moreover, latest move firmly establishes TV manufacturing industry as the staiinch defender of home TV, should banish forever oft-repeated gripe that "TV industry" is conspiring to shift best shows from home to theatre. Battle is far from won — by either side. Theatre interests still have an inside track on many sports events. For 3 previous New York bouts. International Boxing Club refused to listen to competitive bids, sold exclusive TV rights to theatres outside New York for $10,000 a fight on "experimental" basis. IBC sees theatre TV primarily as method of Insuring big gate receipts. Boxing promoters are enjoying current dispute over TV rights. Playing each side against the other, IBC president Jim Norris told the Associated Press July 19; "We will not consider anything below $250,000 for TV-radio rights [to next fall's Turpin-Robinson and Walcott-Charles return matches]. If we can't get at least that, we will go back to theatre TV. . . "We are exploring both of these fights with the idea of getting the most we can possibly get," Norris said. "If we go back to theatre TV, it will be considerably more than a $10,000 proposition." IBC wasn't so anxious to give Pittsburgh bout to theatre TV as it was its New York matches; good gate was relatively certain when it accepted manufacturers' offer. Norris says there was no bidding, as such, for rights to bouts. "Warner Brothers theatres intimated they might be willing to pay $50,000, but no firm bid was made," said Norris. "The theatre-TV people talked in terms of $20-25,000. Then the set manufacturers came up with their $100,000 offer." 4: :{: >!s Another challenge to home TV comes from National Collegiate Athletic Assn.'s "controlled TV experiment" on college football games this fall (Vol. 7:23-24,27). With end of U of Pennsylvania's revolt (Vol. 7:23) and expected endorsement by oncerebellious Notre Dame, there are no longer any defections in NCAA's ranks. NCAA plan has been softened considerably since it was first proposed, but it still sharply limits live telecasting of college games — at the same time approving live theatrecasts of the games banned from home screens. CBS was first TV network to fall in line with NCAA's "experiment". It's reported planning to film highlights of top eastern games each Saturday for TV presentation the following afternoon. This is in addition to CBS's plans with NCAA's blessing — to present live color telecasts of 9 games this fall.