Television digest with AM-FM reports (Jan-Dec 1951)

10 Count of TV Seis-in-Use by Cities As of July 1, 1951 Estimates are sets within .IMv/m contours (60 ml.), excluding overlaps, as established by NBC Research. SETS-IN-USE total went above 13,000,000 as of July 1, up from 12,769,300 reported for June 1 (Vol. 7:25) by NBC Research — reflecting steady audience growth despite receding rate of sales due to slump. New York area total went to 2,435,000, up 45,000 from preceding month. Los Angeles was credited with an even 1,000,000, up 67,000. On other hand, Philadelphia’s 863,000 was mere 5000 gain in month, Chicago’s 940,000 gain of 10,000. These are the July 1 estimates (consult individual stations for estimates of number of families within respective service ranges): Area No. No. Stations Sets Area No. No. Stations Sets Interconnectei Cities Ames (Des Moines) 1 60,000 Atlanta 2 119,000 Baltimore 3 304,000 Binghamton 1 40,700 Birmingham — 2 57,400 Bloomington, Ind. 1 16,800 Boston 2 748,000 Buffalo 1 207,000 Charlotte 1 82,600 Chicago 4 940,000 Cincinnati 3 261,000 Cleveland 3 482,000 Columbus 3 150,000 Davenport Rock Island — 2 58,6UU Dayton 2 131,000 Detroit 3 501,000 Erie 1 49,200 Grand Rapids — 1 79,400 Greensboro 1 70,800 Huntington 1 46,100 Indianapolis — 1 143,000 Jacksonville 1 33,000 Johnstown 1 101,000 Kalamazoo 1 40,600 Kansas City 1 125,000 Lancaster 1 104,000 Lansing 1 55,000 Louisville 2 93,300 Memphis 1 87,600 Milwaukee 1 247,000 Minneapolis St. Paul 2 269,000 Nashville 1 33,300 New Haven 1 163,000 New York 7 2,435,000 Norfolk 1 71,600 Interconnected Cities — ( Cant'd) Omaha 2 Philadelphia 3 Pittsburgh 1 Providence 1 Richmond 1 Rochester 1 Schenectady 1 St. Louis 1 Syracuse 2 Toledo 1 Utica 1 Washington 4 Wilmington 1 79,900 863.000 310.000 156.000 83,700 84,600 159.000 297.000 124.000 95,000 45,200 270.000 72,400 Total Interconnected 81 11,045,800 Non-Inter connected Cities Albuquerque 1 /Dallas 2 /Fort Worth 1 Houston 1 Los Angeles 7 Miami 1 New Orleans 1 Oklahoma City 1 Phoenix 1 Salt Lake City 2 San Antonio 2 San Diego 1 San Francisco 3 Seattle 1 Tulsa 1 9,000 124.000 82,200 1,000,000 75,000 58,600 91,900 38,400 47,500 47.500 103.000 204.000 87.500 •74,200 Total Non-Interconnected 26 2,042,800 Total Interconnected and Non-Inter connected 107 13,088,600 • Same as June 1; no new figure reported for July 1 at time of going to press. Station Accounts: H. J. Heinz Co. (57 Varieties) using TV for first time starting Aug. 10 on WDTV, Pittsburgh, sponsoring 26 Friday segments of Kay’s Kitchen, Kay Neumann’s local domestic science show, placed thru Maxon Inc., N. Y. . . . “Old Stove Round-Up” campaign of 800 gas utility companies, joining with 62 gas range manufacturers and 40,000 appliance dealers, will have $1,500,000 ad budget for September-October campaign, using TV along with local newspapers and radio . . . Glidden Co. to advertise new Spred Satin rubber latex emulsion “wonder paint” for interiors, to use TV along with radio, newspapers, magazines, thru Meldrum & Fewsmith, Cleveland . . . Scrip to Israel, corporation headed by Bartley C. Crum, to promote sending certificates to persons in Israel which may be redeemed without ration points for food, clothing, etc., will use TV and radio, thru J. R. Kupsick Adv., N. Y. . . . BAB has issued 30-page report on dairy industry, designed to aid broadcasters in servicing accounts . . . Drewry’s Ltd., South Bend (beer), has named MacFarland Aveyard & Co., Chicago, to replace Maxon Inc. as agency, plans spending $250,000 rest of year on TV-radio, about 75% on Chicago and Michigan TV stations, remainder on regional radio; Drewrys is about to merge with Atlas Brewing Co. and Schoenhofen Edelweiss Co., both Chi cago . . . Muntz TV sponsoring I Want to Get Married, advice panel on KTTV, Los Angeles, Tue. 9-9:30 p.m. . . . Among other advertisers reported using or preparing to use TV: Dentabs Inc. (mouthwash & gargle), thru Raymond Morgan Co., Hollywood; Kingan & Co. Inc. (meat packer), thru Warwick & Legler, N. Y.; Ben-Gee Products Inc. (bean sprout balm), thru Schoenfeld, Huber & Green Ltd., Chicago; Radion Corp. (TV antennas), thru Calkins & Holden, Carlock, McClinton & Smith, Chicago; W. F. McLaughlin & Co. (Manor House coffee), thru Earl Ludgin & Co., Chicago; Thomas (hair & scalp specialists). New York (WOR-TV); Kentile Inc. (flooring material), thru Ruthrauff & Ryan, N. Y. Network Acconnls: NBC-TV’s Saturday night All Star Revue and Your Show of Shows, resuming Sept. 8, are virtually sold out — only vacancy left on All Star Revue. Lineup for 8-10:30 show begins with Pet Milk and newly signed Snow Crop Marketers participating in All Star Revue, 8-9; Camel will sponsor 9-9:30 segment of Your Show of Shows, with Benrus, SOS (scouring pads) and Minnesota Mining Co. (Scotch tape) sharing 9:30-10 time and Lehn & Fink (Lysol, Hinds) and Eversharp-Schick alternating 10-10:30 portion weekly . . . Celanese Corp. of America (textiles, plastics, chemicals), starting Oct. 3, will sponsor Celanese Theatre alt. weeks on ABC-TV, "Wed. 10-11 . . . General Foods (Maxwell House coffee) substituting The Ad Libbers for Mama during 5-week vacation beginning Aug. 3 on CBS-TV, Fri. 8-8:30 . . . ABC-TV has bought Crusade in the Pacific, sequel to Crusade in Europe, will make it available to all affiliates for early fall local sponsorships. Some 80% of the program time on American TV stations is sponsored, NARTB’s research dept, reported July 18 in analysis of program logs of 81 stations. This doesn’t include out-of-program or spot announcements, which averaged 216 a week per station, or 3.2 per hour of operation. Analysis showed average TV station is on the air 82 hours, 25 minutes per week, exclusive of test patterns. Study also indicated TV stations devote average 6.5% of weekly broadcast time to “educational, religious and discussion program.ming,” including travelogs, educational films and features, press interviews, forums and discussions, but not including news, weather or market information. Fifty-five interconnected stations took 50% of their programming from networks; 12% kinescope, 18% film, 17% live local programs. Twenty-four non-interconnected stations derived 46% of their program time from kine, 28% film, 29% local live shows. CBS will reflect reorganization (Vol. 7:28) right down to network identification announcements. Starting July 22, it’s: “This is CBS television.” Next day, it begins: “This is the CBS radio network.” Bulova president John H. Bullard presented plaque this week by NBC chairman Niles Trammell to commemorate 10th anniversary of TV’s first commercial time signal placed July 1, 1941. TV Stalion & Network Nap New Television Map of the United States, in color, revised to July 15, 1951, showing locations and lists of all operating TV stations with present and projected (1951-52) network routes, was made available with each copy of our TV Factbook No. 13. It’s 22x34-in., suitable for wall or desk, usable as working outline. Demand for this map has been so great that we’ve ordered re-run, can offer extra copies at $1 each — or 50<‘ each in quantities of 20 or more.