Television digest with AM-FM reports (Jan-Dec 1951)
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5
Personal Koles: Wayne Coy, FCC chairman, vacation
in'5 until Aug. 15 at Cape May, N. J., vice chairman Paul A. Walker acting . . . Earl B. Abrams, ex-Television Digest, has joined editorial staff of Broadcasting Magazine . . . Walter W. Powell, veteran CBC station mgr., appointed commercial mgr. of CBC to succeed E. A. Weir, retiring; his asst, is W. R. Johnston . . . James M. Valentine quits as ABC-TV central div. cperations supervisor to become South American TV engineering representative for Federal Telecommunications Labs, headquartering in Buenos Aires . . . Richard Hodgson, director of TV development for Paramount Pictures, president of its subsidiary Chromatic Television Laboratories Inc., named research-development consultant to Gen. Hoyt Vandenberg, chief of staff. Air Forces; he was radar advisor to Gen. Vandenberg’s 9th Air Force during war . . . James S. Poliak, WJZTV program mgr., named ABC-TV central div. program mgr., effective Aug. 15 . . . Alex Kennedy promoted to director of program promotion, CBS-TV network; David Luhmann named promotion director, CBS-owned TV stations . . . James Sirmens promoted to mgr., CBS Radio Network operations; George Bristol director of radio sales promotion & advertising . . . Frank McGivern resigns as gen. mgr., WCFL, Chicago, to join Tom O’Neil, director of Don Lee-Yankee operations . . . Gene Dawson, Washington correspondent of Indianapolis News, named executive secy, to Sen. Capehart (R-Ind.), succeeding Charles Egenrod, who becomes administrative asst., taking place of Ray Donaldson, now RTMA counsel . . . Betty Forsling, exTV-radio editor of Newsweek, joins ABC-TV as asst, to Charles M. Underhill, new national program director; Joan Walker, daughter of famed newsman Stanley Walker, takes over Newsweek post . . . Don Blauhut, ex-H. B. Humphrey Co., named TV-radio director. Peck Adv. . . . A1 DeCaprio resigns from CBS-TV production staff to join Young & Rubicam as liaison on GE’s Fred Waring Show . . . George T. Duram, ex-Lever Bros., formerly with Dancer-Fitzgerald-Sample and Kastor ad agencies, joins C. E. Hooper Inc. as account executive . . . James D. Shouse, director of Avco and president of Crosley, elected to board of Hines-Park Foods Inc., Ithaca, N. Y., headed by Duncan Hines . . . Merritt Coleman named director of business affairs, CBS-TV Div., under v.p. I. S. Becker . . . Lawrence H. Rogers succeeds Marshall L. Rosene as general mgr., WSAZ & WSAZ-TV, Huntington, W. Va., Mr. Rosene resigning to become president of WNXT, Portsmouth, 0.
Station Accounts: Cleveland’s WXEL win feed its nightly 12-12:10 a.m. Sohio Reporter, with Warran Guthrie, sponsored by Standard Oil of Ohio, to an Ohio Valley Network — piped Mon. thru Fri. to WLWT, Cincinnati; WLWC, Columbus; WLWD, Dayton; and Tue. Thu. & Fri. to WSPD-TV, Toledo . . . American Vitamin Associates, Los Angeles (Thyavals, Orvita, etc.), sponsoring Chicago baseball on WGN-TV (Vol. 7:13) and using shows and spots elsewhere, names Schwimmer & Scott, Chicago, as agency — promotion director Walter Lewis and account executive Jerry Hill joining S&S Hollywood staff in merger with The Counselors, Hollywood agency, whose president Frank J. Miller becomes executive v.p. of S&S Hollywood branch . . . National Carbon Div., Union Carbide & Carbon Corp., returns to TV in September & October for spot campaign promoting Prestone anti-freeze, thru Wm. Esty & Co., N. Y. . . . Philadelphia Leather Goods Co. (White Star Luggage) debuts in TV with musical on WCBS-TV, New York, Tue. 9-9:30, thru Ellington & Co., N. Y. . . . Webster-Chicago Corp. (wire & tape recorders) buys newscasts on WNBQ, Chicago, Fri. 10:15-10:30, thru Fuller & Smith & Ross, Cleveland . . . Among other advertisers reported using or preparing to use TV: Wilson & Co. Inc. (Ideal dog food), thru Ewell & Thurber Associates, Chi
cago; Reo Motors Inc. (trucks & lawn mower ), thru William Hart Adler, Chicago; Leigh Foods Inc. (frozen juices), direct; S. A. Schonbrunn & ('o. Inc. (Savarin coffee), thru Lawrence C. Gumbinner Adv., N. iWABD); Hotels Mayfair & Lennox, St. Louis, thru Olian Adv., St. Louis; I'legs Macaroni Co. (Pennsylvania Dutch Bott Boi pot pie;, thru Michenor & O’Connor, Harrisburg; Southern Cal. Fish Corp. (Blue Seal tuna & Marca Italia Tonno), thiu Hixson & Jorgensen, Los Angeles.
Network AcCCUnts: Chesterfield will present Bob Hope
on NBC-TV, Sun. 7-7:30, starting in early fall, using other stars on rotating basis . . . Kellogg’s purchase of participation in All Star Revue on NBC-TV, Sat. 8-9, completes sellout of NBC-TV Saturday Night Revue, 8-10:30 (Vol. 7:30) . . . Goodyear Tire & Rubber Co. will take over vacated time for as yet unnamed dramatic show when Philco in the fall sponsoi’s Television Playhouse alt. weeks on NBC-TV, Sun. 9-10 . . . Florida Citrus Commission (canned fruit juices) Aug. 4 started 5-week sponsorship of Doodles Weaver Show on NBC-TV, Sat. 10-10:30, thru J. Walter Thompson . . . Sterling Drug Inc. starts Mystery Theatre Oct. 5 on ABC-TV, Fri. 8-8:30, thru DancerFitzgerald-Sample, N. Y. . . . Bristol-Myers Co. will sponsor Mr. District Attorney on ABC-TV starting in Oct., time and date unannounced . . . Stokely-Van Cam.p Inc. (canned foods) has renewed time for the Little Show on NBC-TV, Tue. & Thu. 7:30-7:45, but will probably replace John Conte with Dinah Shore when show returns in fall . . . Schlitz will sponsor Schlitz Playhouse of Stars on CBS-TV, Fri. 9-10, starting Oct. 5, thru Young & Rubicam . . . Atlantic Refining Co. and Brewing Corp. of America (Carling’s ale) sign for 10 Chicago Bears and 10 Cleveland Browns games on DuMont Network, which begins football season with Admiral’s Aug. 17 sponsorship of All-Stars vs. Cleveland Browns game from Chicago and Sept. 9 Miller Brewing Co. sponsorship of Chicago BearsCleveland Browns game . . . George S. May Co. (business engineering services) sponsoring both Aug. 5 & 12 AllAmerican and Tam O’Shanter golf tournaments on 10-city DuMont hookup, Sun., 6:30-7, placed direct . . . Old Gold takes over sponsorship of Down You Go on DuMont, now keyed from V/GN-TV, Thu. 9-9:30, starting date and new time not yet decided.
B
FCC hearing on theatre-TV frequencies has been postponed from Sept. 17 to Nov. 26, deadline for filing statements from Aug. 15 to Oct. 26. Hearing promises to be lively, with new Fair TV Practices Committee (Vol. 7:25) prepared to press its charge that theatre TV is illegal. Committee Chairman Jerome W. Marks, New York attoi’ney, in Aug. 3 letter to AT&T president Cleo F. Craig, expressed “grave concern” over “proposals to employ the time of coaxial cables for the purpose of box-ofnee TV,” thereby denying them to free commercial TV.
ArmyAir Force plan to use 35% of their 1952 ad budget on TV-radio, while w'hole Defense Dept, recruiting service has $3,100,000 earmarked for advertising — including $735,000 for TV-radio, $525,000 national magazines, $420,000 newspapers, $84,000 films, plus about $1,000,000 on local advertising. Figures were adduced from House Appropriations Committee testimony of Maj. Gen. T. J. Hanley, chief of military personnel procurement.
City of Jacksonville’s WJAX, beaten by FCC in 00014:3 in effect to get its 1948 CP for TV reinstated (Vol. 7:27), reapplied this week for Channel 12 — only TV application of week, bringing total now pending to 425. [For further details see TV Addenda 13-D herewith; for list of all applications pending see TV Faetbook No. 13 with Addenda to date.]