Television digest with AM-FM reports (Jan-Dec 1951)

Record Details:

Title:
Television digest with AM-FM reports
Date:
Jan-Dec 1951
Publisher:
Washington, D.C. : Radio News Bureau
Volume:
Television digest with AM-FM reports (Jan-Dec 1951)
Leaf #:
000524
Language:
English
Subjects:
Television broadcasting -- Periodicals, Television -- United States -- Periodicals","Radio broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
A weekly digest of brief reports tracking recent developments in the U.S. television marketplace. Published out of Washington, D.C. with much more focus on the retail of TV sets than the other D.C.-based trade paper, BROADCASTING. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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Personal Notes: AVayne Coy, FCC chairman, flies Sept. 3 to Japanese treaty conference in San Francisco as member of President Truman’s party aboard the Independence; he was in\dtcd personally by the President, so as to be present at Sept. 4 opening of first transcontinental TV hookup . . . Robert McCormick, NBC-TV Washington news chief and commentator, assigned to Europe as business mgr. for NBC-TV news, leaving in mid-Sept. for Paris headquarters; his executive job in Washington is taken over by Julian Goodman, his commentator functions by David Brinkley . . . Robert K. Richards, NARTB public affairs director, reelected secretaxy of Council of Journalism Inc., Noi’thwestei'n U’s Baskett Mosse elected new chairman . . . John McClay, ex-WPIX, New York, now director of operations, WCAU-TV, Philadelphia . . . Bill Brennan named program director of KTSL, Los Angeles, succeding Cecil Barker, now with KECA-TV . . . Robert M. Shaw, ex-General Motoi-s, joins ABC as administrative asst, to TV program v.p. Harold L. Morgan . . . Albert Zugsmith, fonnerly associated with Smith Davis in newspaper-i’adio brokerage field, now in Hollywood, head of International Film Investment Corp., producing and financing pictures . . . Aaron Beckwith, ex-WAGE, Syracuse, now gen. sales mgr.. United Television Programs . . . Wilfred S. Roberts, TV-radio dii’ectoi', and John F. MacKay, copy chief, elected v.p.’s. Pedlar & Ryan . . . A. J. Potter, ex-Wm. Esty Co., joins Los Angeles office of Calkins & Holden, Carlock, McClinton & Smith as TV-radio director . . . Lovick E. Draper, ex-ABC and D’Arcy Adv., has joined Houston office of Foote, Cone & Belding as account supei’visor. Grand Pinze Beer . . . Carlo DeAngelo elected president of Pi’oductions for Television Inc., at same time will supervise TV for Emil Mogul agency . . . Franklin S. Roberts, ex-Harry Fiegenbaum Adv., named TV-i’adio director, Wil Robei-ts Adv., Philadelphia. Neiwork Accounls: Second season of NBC-TV Kate Smith Hour, staged in Hudson Theatre Mon.-thru-Fri. 4-5, resumes Sept. 10 as complete sellout, with Procter & Gamble taking first 15 min. each day, others as follows: Mon., Pillsbury Mills, Chesebrough Mfg., Cannon Mills; Tue., Simmons Co., Esquire Shoe Polish, Singer Sewing Machine Co.; Wed., Andrew Jergens, Glidden Co., Gerber Products; Thu., Simoniz Co., Minute Maid Corp., Hunt Foods; Fri., Jergens, Glidden, Hunt. In addition. Miss Smith will staid; night variety show on NBC-TV under same title Sept. 19, Wed. 8-9 . . . NBC-TV Show of Shows (Sid Caesar & Imogene Coca) resumes Sept. 8, Sat. 9-10:30, with these sponsors: Camels, 9-9:30; S.O.S., Benrus and Libby, McNeill & Libby, pailic., 9:30-10; Lehn & Fink and Eversharp, alternate weeks, 10-10:30 . . . CBS-TV daytime Garry Moore Show, Mon.-thru-Fri. 1:30-2:30, has been sold out, with Junket taking Tue. & Thu. 1:45-2 from Sept. 4 and Corn Products (Linit) taking Tue. 2:15-2:30 starting Oct. 16. Other sponsors: GE, 1:30-1:45 Mon.-Wed.-Fri. and Best Foods Tue. & Thu.; Chase & Sanborn, 1:45-2 Mon.-Wed.Fri.; Procter & Gamble (Duz & Ivory), 2-2:15 Mon.-thruFri.; R. J. Reynolds Tobacco (Cavalier cigarettes), 2:152:30 Mon.-Wed.-Fri.; Quaker Oats (Aunt Jemima mix), 2:15-2:30 Thu. . . . Crawford Clothes (clothing chain) Sept. 9 takes sponsorship of They Stand Accused on DuMont Network, Sun. 10-11, originating in WGN-TV, Chicago, thru A1 Paul Lefton; same sponsor has also bought Public Prosecutor, mystery film with studio panel to solve crime, on WABD, New York, starting Sept. 6, Thu. 9:30-10 . . . CBS-TV’s Alan Young Show, sponsored by Ford Dealers in Los Angeles and on kinescopes for East, resumes Sept. 20 on Eastern network for Esso, Thu. 9-9:30, thru Marschalk & Pratt, and on Midwest network for Kroger grocery chain, thru Ralph H. Jones Co., Cincinnati . . . BristolMyers Co. on Sept. 24 switches Break the Bank from NBC-TV to ABC-TV, Mon., Wed. & Fri., 11:30-12 noon, thru Doherty, Clifford & Shenfield; Philip Morris takes Tue. & Thu. segment, thru Cecil & Presbrey . . . C. H. Masland & Sons (rugs & hunting-fishing clothes), on Aug. 30 began Masland at Home Show on ABC-TV, Thu. 10:3010:45, thru Anderson & Cairns Inc., N. Y. . . . Peter Paul Co. (candy) from Sept. 13 will sponsor Thu. segment of Mon.-thni-Fri. Gabby Hayes Show on NBC-TV, 5:15-5:30, thru Maxon Inc.; Mon. & Fid. shows sponsored by Quaker Oats, which also sponsors it Sun. 5-5:30, thni Shennan & Marquette . . . Time Inc. has purchased one-time on ABCTV Fri., Sept. 7, 10-11 p.m., for Your Stake in Japan, dramatic show timed for eve of signing of peace treaty, placed thru Young & Rubicam. Station Acconnts: National Shoe Stores Inc. is sponsoring 1935 Gene Autry serial The Phantom Empire on NBC’s WNBT, New York, Sun. 10-10:30 a.m., though all current Gene Autry films are made for CBS-TV; in Los Angeles, Arden Farms (dairy chain) has bought series of Autry pictures, made for CBS-TV, to be carried on ABC’s KECA-TV, paying reported $1000 per run . . . Corning Glass Works, for Pyrex, using participations on Kitchen Fare, Thu. 11-11:30 a.m. on WABD, thru Young & Ruhicam, N. Y. . . . Oakite Products Inc. (cleansers) will use TV with other media in new Sept. 10-Dec. 10 campaign featuring consumer contest, thru Calkins & Holden, Carlock, McClinton & Smith, N. Y. . . . P. Ballantine & Sons (beer & ale) Oct. 4 begins Intrigue, mystery series, on WNBT and WNBW, Thu. 10:30-11, thru J. Walter Thompson, N. Y. . . . Stroh Brewing Co. to sponsor home games of Detroit Red Wings hockey team on W’WJ-TV and Lansing’s WJIM-TV, simulcast while carried on 16-station state radio network . . . Old Gold to sponsor Queen for a Day on KECA-TV, Los Angeles, Thu. 8-8:30 starting Sept. 13, thru Lennen & Mitchell, N. Y. . . . New sponsors on WCBS-TV, New York, all using announcements or participations, include World Telegram & Sun, thru Donahue & Coe; Stahl-Meyer Inc. (Ferris hams), thm Dowd, Redfield & Johnstone; Murine Co. (eye wash), thin BBDO, Chicago; Ullman Co. ( Shelf -N-Edge plastic), thru PosnerZabin Adv.; Dufify-Mott Co. (Sunsweet prune juice), thru Young & Rubicam; V. LaRosa & Sons Inc. (macaroni products), thru Kiesewetter Associates; Silex Co. (Fresherator), thru H. B. Humphrey, Alley & Richards . . . Among other advertisers reported using or planning to use TV: Minnesota Mining & Mfg. Co. (Underseal), thru BBDO, Chicago; U. S. Industrial Chemicals Inc. (Super-Pyrol anti-freeze), thru Geyer, Newell & Ganger, N. Y.; George D. Roper Corp. (pumps), thru Cummings, Brand & McPherson, Rockford, 111.; Bowman Biscuit Co. (cookies & crackers), thru Ball & Daridson, Denver; Electric Steam Radiator Corp. (portable steam radiators, vaporizers, bottle warmers, etc.), thi'u O’Neil, Larson & McMahon, Chicago; Casite Corp. (automobile oil), thru Keeling & Co., Indianapolis; Union Starch & Refining Co. (Pennant Reddi Starch) and Scott Petersen & Co. (meat products), thru H. W. Kastor & Sons, Chicago; Chase Candy Co., thim Glee R. Stocker & Associates, St. Louis; Whirlpool Corp. (Whirlpool washers), thru Beaumont & Hohman, Chicago; Omar Inc. (bakery products), thru Fitzmorris & Miller, Chicago; Drackett Co. (Windex), thru Young & Rubicam, N. Y.; Portland Woolen Mills (blankets, robes & cloth), thru MaeWilkins, Cole & Weber, Portland, Ore.; Carnation Co. (evaporated milk), thru Ei-win, Wasey & Co., Los Angeles; Wander Co. (Toddy), thru Grant Adv., Chicago; W. P. Fuller & Co. (paints) and Lucky Lager Brewing Co., thru McCann-Erickson, San Francisco. ■ Edward Y. Flanigan, 59, mgr. of WSPD & WSPD-TV, Toledo, died Aug. 25 of pneumonia. He’s survived by wife, 2 daughters and son.