Television digest with AM-FM reports (Jan-Dec 1951)

Record Details:

Title:
Television digest with AM-FM reports
Date:
Jan-Dec 1951
Publisher:
Washington, D.C. : Radio News Bureau
Volume:
Television digest with AM-FM reports (Jan-Dec 1951)
Leaf #:
000549
Language:
English
Subjects:
Television broadcasting -- Periodicals, Television -- United States -- Periodicals","Radio broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
A weekly digest of brief reports tracking recent developments in the U.S. television marketplace. Published out of Washington, D.C. with much more focus on the retail of TV sets than the other D.C.-based trade paper, BROADCASTING. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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First million dollar “take” in history from any non-heavyweight prizefight was assured International Boxing Club as result of theatre TV, fight film royalties, and complete home TV-radio blackout of Sept. 12 Sugar Ray Robinson-Randy Turpin middleweight title match at New York’s Polo Grounds (Vol. 7:36). Theatre TV network of 14 theatres in 11 cities enjoyed its biggest success to date, at prices ranging from $1.80 to $2.60. In Chicago, fans rioted and literally tore down the doors of Balaban & Katz’ State-Lake theatre. All theatres were jammed to capacity, turned hundreds away. IBC took in $767,630 at Polo Grounds, with well over $250,000 assured from theatre-TV and film rights. It’s not likely that anguished cries of the TV set owners will disturb the honeymooning IBC-theatre couple. Reflecting ire of constituents. House Rules Committee met Sept. 14 to consider resolution (H. Res. 409) by Rep. L. Gary Clemente (D-N. Y.) calling for investigation of sports, specifically including boxing and “whether or not the people of the U. S. are being denied the viewing of boxing matches on TV by unreasonable restraint.” Committee members were reported unanimous in their desire for such a probe; official vote is scheduled Tuesday. Senate Network Accounts: Westinghousesponsored NCAA football schedule on NBC-TV (Vol. 7:36), starting Sept. 29, gets added touches with General Tire & Rubber Co. sponsoring Ted Husing on film in 15-min. pre-game show discussing outstanding games of day with top coaches, and National Carbon Co. (Prestone anti-freeze) presenting Jimmy Powers and other sportscasters in live post-game interviews of sports figures plus late scores. Agencies are D’Arcy Adv. & William Esty Co., respectively . . . General Foods Corp., Post Cereals Div., has signed Roy Rogers to 3-year TV-radio contract, and first of half-hour films will be shown Dec. 30 on NBC-TV, Sun. 6-6:30, taking over time being vacated by Hopalong Cassidy . . . General Cigar Co. (White Owl cigars) starts Sports Spot Oct. 3 on CBSTV, Wed. for 15 min. following fights, thru Young & Rubicam . . . Longines-Wittnauer Watch Co., starting Sept. 24, presents Chronoscope 3 times weekly on CBS-TV, Mon.Wed.-Fri. 11-11:15 p.m., thru Victor A. Bennett Co., N. Y. . . . B. T. Babbitt Inc. (Bab-0 cleanser) completes list of sponsors of Kate Smith Evening Hour starting Sept. 19 on NBC-TV, Wed. 8-9; others are Reynolds Metals Co., Congoleum-Nairn and Norge Div., Borg-Warner Corp. . . . Lever Bros. (Surf, Spry, Pepsodent) start daily sponsorship Oct. 1 of Hawkins Falls — Pop. 6200 on NBC-TV, Mon.-Fri. 5-5:15; heretofore has sponsored show 4 days a week . . . Derby Foods Inc. (Peter Pan peanut butter) starts Sky King Theatre Sept. 16 in place of The Magic Slate on NBC-TV, alt. Sun. 5:30-6, thru Needham, Louis & Brorby Inc. . . . Jene Sales Corp. (Jene home permanent) starts weekly sponsorship Sept. 27 of Thu. 10-10:30 period on ABC-TV, program to be announced, thru Rogers & Associates, Chicago . . . Old Gold’s sponsorship of Down You Go starts Oct. 5 on DuMont, Fri. 9-9:30 . . . Premiere of live Schlitz Playhouse of Stars on CBS-TV, Fri. 9-10, is Oct. 5 with Helen Hayes and Frar.chot Tone starring . . . Jack Benny, though he’s CBS contract star, will be star of Gratitude, play presented on Lucky Strike’s Robert Montgomery Presents on NBC-TV, November date undecided as yet . . . Richfield Oil sponsored pickups of Japanese peace treaty conference last week on all San Francisco & Los Angeles stations and the one in San Diego, as it did Gen. MacArthur’s San Francisco arrival, thru Hixson & Jorgensen Inc., Los Angeles . . . Max Gordon, big legitimate producer, branches into TV as producer of Frank Sinatra Show on CBS-TV starting Oct. 9, Tue. 8-9 (no sponsor announced), opposite Milton Berle’s Texaco Star Theatre. 5 also received resolution (S. Res. 208) from Sen. Robert C. Hendrickson (D-N. J.) calling on Justice Dept., FCC and FTC to prepare legislation to outlaw “limited telecasting of events of national interest.” In Cleveland, the TV Owners and Viewers League, claiming membership of 300, announced “boycott” of local theatre which had shown the bout on its screen. New taxes may become problem for theatres showing TV. State boxing commissions are eyeing the televised bouts longingly, and New Jersey’s commission levied 5% tax on Walter Reade’s St. James Theatre in Asbury Park on grounds telecast is similar to regular live fight. Theatre has refused to pay. And Philadelphia city councilman James 0. Clark is asking city to levy $1500 annual tax on theatres showing exclusive telecasts. Nation’s theatre owners were urged to equip their theatres with TV equipment and to take leadership in the telecasting field by chairman Mitchell Wolfson, of Theatre Owners of America, whose Wometco circuit owns WTVJ, Miami. He said exclusive theatre telecasts won’t be detrimental to home TV, and recommended that all theatre owners “who are qualified by public service and are financially able should apply to FCC for TV station licenses.” StBtion AcCOnnls: Spot testing TV for possible ex panded use: Nestle Co. (Nescafe), thru Sherman & Marquette, Chicago; Oil-Eye Corp., for new oil-level indicator for cars, on KSTP-TV & WTCN-TV, thru Firestone-Goodman Adv., Minneapolis; Ford Gum & JIachine Co., for candy-coated ball gum sold thru dispensers, on WBEN-TV, thru Baldwin, Bowers & Strachan, Buffalo; Vitamin Corp. of America (Rybutol, Vitamin B complex pill), in Los Angeles & Chicago, thru Harry B. Cohen Adv., N. Y. . . . Major time sales reported by KTTV, Los Angeles: Thrifty Drug Stores (chain), 10% hours weekly (movies, bowling, variety, etc.), thru Milton Weinberg Adv.; Sears Roebuck, Dude Martin Shoiv, Western variety. Wed. 8:30-9, thru Mayers Co.; Land Title Insurance Co., Melody Time, musical, Tue. 8-8:30, thru Wm. W. Hai-vey Inc. . . . Schick of Canada (electric razor), using Detroit & Buffalo stations to reach contiguous Canadian audience, thru Harold F. Stanfield Ltd., Toronto . . . Tea Garden Products Co. (syrups) and Sperry Div. of General Mills (Sperry pancake mix) planning joint campaign via Califomia-Arizona stations, thru BBDO & Knox Reeves Adv., San Francisco . . . Fidelity-Philadelphia Trust Co. again sponsoring Great Music on WPTZ, with Guy Marriner, lecturer, and guest artists. Sun. 10:30 . . . Among other advertisers reported using or preparing to use TV: Silver Skillet Brands (Silver Skillet corned beef hash), thru Frederick Asher Inc., Chicago; Donnelly Garment Co. (Nelly Don dresses), thru J. R. Flanagan Adv. Agcy., N. Y.; Simmons Slicing Knife Co. (cutlery products), thni Arthur R. MacDonald Inc., Chicago; California Central Airlines, thru Calkins & Holden, Carlock, McClinton & Smith, Los Angeles; Electric Deodorizer Corp. (Odor-Master electric deodorizer), thru Betteridge & Co., Detroit; Jacqueline Cochran Inc. (cosmetics), thiu James P. Saw’yer Inc... N. Y.; Sparks Products Co. (mechanical pencils), thru Marfree Adv. Coi’p., N. Y.; Ronzoni Macaroni Co. Inc. (spaghetti, macaroni), thru Emil Mogul Co., N. Y. (WJZ-TV); Seabrook Farm.s Co. (frozen foods), thru Hilton & Riggio, N. Y. (Vv’JZ-TV) ; Eastern Wine Corp. (Chateau Martin wine), thru H. C. Morrts & Co., N. Y. (WPIX). What does public like most on TV? These are 10 top program types for August, rated by The Pulse Inc. for its multi-market Tele-Pulse: drama & mysteries 14.5, feature films 14.1, talent 14, boxing 13.7, comedy-variety 11.5, musical variety 10.6, comedy situation 10.4, westerns 9.7, news 9.7, quiz-audience participation 9.6.