Television digest with electronic reports (Jan-Dec 1952)

6 Telecasting Notes! Network TV awards at this week’s Institute for Education by Radio in Columbus included: for public affairs, March of Time Through the Years, ABCTV; cultural programs, Zoo Parade, NBC-TV; systematic instruction, Teleprogram Inc.’s American Inventory, NBCTV; non-school children’s programs, The Big Top, WCAUTV & CBS-TV; special award, TV Spots Before Your Eyes, American Jewish Committee; Industry on Parade, public relations div., National Assn, of Manufacturers. Local station awards included: March On, Community Workshop and Telaventure Tales (3 shows) on KING-TV, Seattle; Your Family Doctor, WMAR, Baltimore; Inside Our Schools, WHAS-TV, Louisville; Science in Action, California Academy of Science, on KGO-TV, San Francisco; How Does Your Garden Grow? WNBQ, Chicago; Western Reserve University Telecourses, WEWS, Cleveland; Magic Window, WOI-TV, Ames; Operation Blackboard, WPTZ, Philadelphia . . . Ed Murrow wins Ovei-seas Press Club 1952 award for best consistent TV presentation ( See It Now, CBS-TV) . . . “No guest” rule, barring its members from making guest appearances on network TV shows, is being drafted by American Guild of Variety Artists for vote at union’s June convention; administrative secy. Jack Irving says plan would make more jobs for AGVA members by forcing individual stations, rather than networks, to put on own vaudeville programs . . . Los Angeles telecasters pooling facilities in attempt to carry next week’s Nevada atom blast “live”; relay equipment being dropped by helicopter on mountain peaks between test site and Los Angeles . . . Los Angeles’ 7 TV stations are enjoying “boom biz,” says Variety, revenues going up 10% to 50% in last 6 weeks, now exceeding $1,500,000 for all combined . . . Stanley Neal, Hollywood industrial film producer, now working on series of 100 dramatized 3-min. color films featuring Werner Janssen and 70-piece orchestra, to be distributed to TV as well as theatres . . . CBS-TV has given up trying to produce own films, turned over filming of Amos ’«’ Andy series to Hal Roach Studios . . . Phil Rizzuto signed by WNBT, New York, for sports commentaries Thu. 6:30-6:45 p.m.; station also has Jackie Robinson and Joe DiMaggio under contract . . . CBS-TV summer plans, right now, envisage “going dark” Sun. 1-3 p.m. — on its WCBS-TV as well as network . . . ABC central div. has completed moving to 24th & 25th floor of Chicago Daily News Bldg. . . . CBS Television City in Los Angeles is subject of cover story in April 18 Tide . . . Life Magazine, which recently dropped plans for TV coverage of political conventions with DuMont Network, has made deal with Gulf Oil Co. whereby, for 13 weeks starting May 9, magazine staff will produce Gulf’s We, The People on NBC-TV, devoting it to the conventions and campaign . . . KSTP-TV, St. Paul, started new Class D morning rate April 1, covering 11:30 p.m. -11:59 a.m. daily at 70% of Class C rate, or $315 per hour & $63 per 1-min. Freeze-Thaw Sidelights: “TV-starved Coloradoans,” as its news release describes them, got immediate interpretation of FCC’s freeze-lift order April 14, day of release, via special wire hookup from Washington to KLZ, Denver, in which FCC Chairman Walker, Sen. Johnson, ex-chairman Wayne Coy, CBS-TV president Jack Van Volkenburg, and Broadcasting publisher Sol Taishoff spoke . . . Speed with which channels will be “oversubscribed” is well illustrated in Manchester, N. H., assigned vhf Channel 9, uhf Channel 48. Grandview Inc. is on file for Channel 12, presumably will amend to No. 9. This week, both WMUR and WFEA announced intention to ask for No. 9 . . . DuMont reported sales of $5,500,000 worth of station equipment in 2 weeks since NARTB convention, including 32 transmitters — 23 vhf, 9 uhf . . . CBS announced May 1-2 clinic in New York for affiliates — applicants and telecasters — running gamut from application preparation to time sales. BASEBALL season opened with TV sponsorships of games well established in all cities save Pittsburgh, where Pirates still don’t permit telecasts. For most part, sponsors are brewing companies, and in all instances the stations have plenty of before-&-after commercial commentaries, films, etc. In American League, New Y ork Y ankees home games are sponsored by P. Ballantine & Sons (beer & ale) on WPIX, with 45 games piped also to WNHC-TV, New Haven; Boston Red Sox, Atlantic Refining Co., Naragansett Brewing Co. & Chesterfield on rotation basis on WBZTV & WNAC-TV, with 31 games piped also to WJAR-TV, Providence; Philadelphia Athletics, Atlantic Refining Co. 60% of games, Adam Scheidt Brewing Co. 40% on rotation basis on WCAU-TV, WFIL-TV & WPTZ; Washington Senators, Christian Heurich Brewing Co. on WTTG, 26 games; Cleveland Indians, Pfeiffer Brewing Co. on WXEL; Chicago White Sox, Chesterfield & Hamm Brewing Co., 4% innings each, 57 day games, on WGN-TV ; St. Louis Browns, Falstaff Brewing Co. on KSD-TV (partial schedule). In National League, New York Giants, Chesterfield on WPIX; Brooklyn Dodgers, Schaefer Brewing Co. & Lucky Strike on WOR-TV; Philadelphia Phillies, Atlantic Refining Co. & Adam Scheidt Brewing Co., 28 daytime games rotated on WCAU-TV, WFIL-TV, WPTZ; Chicago Cubs, Hamm Brewing Co. & Chesterfield on WGN-TV; Cincinnati Reds, Burger Brewing Co., daytime games on WCPOTV ; St. Louis Cardinals, Griesedieck Bros. Brewery on KSD-TV (partial schedule). Personal Notes? Ernest Lee Jahncke Jr., ABC radio v.p., appointed asst, to president Robert Kintner, succeeded by Charles T. Ayres . . . Wm. F. Fairbanks promoted to ABCradio eastern sales mgr., succeeding Wm. H. Ensign, resigned . . . Raymond M. Wilmotte has completed assignment as consultant to Dept, of Defense Research & Development Board, returning to broadcast engineering consultant practice, 1469 Church St. NW, Washington . . . Joseph Brenner, recently resigned FCC regional attorney in Los Angeles, named counsel for National Assn, for Better Radio & Television, 882 Victoria Ave., Los Angeles, which is publishing Look & Listen, list of recommended TV and radio programs . . . James D. Shouse, Crosley Bcstg. Co., named chairman of Cincinnati Summer Opera Assn., replacing Hulbert Taft, editor of Times-Star . . . Arthur Perles promoted to CBS-TV director of merchandising exploitation . . . Robert S. Wood, ex-CBS and WOR, named asst, director of film div., Office of Price Stabilization, Washington . . . Robert deSousa promoted to sales mgr., KNBH, Hollywood . . . Alan Miller, Music Corp. of America v.p., and George Stern, MCA agent, shifted to Revue Productions, big talent firm’s TV subsidiary, to handle its Chevron Theatre and Gruen Playhouse . . . Thomas Naegle, ex-WATV, Newark, named head of WOR-TV art dept. . . . Wickliffe W. Crider, BBDO v.p., resigns May 1 to join Kenyon & Eckhardt as TV-radio v.p. . . . John Gilman, Colgate-Palmolive-Peet v.p. handling TV-radio, has resigned . . . Allen Parr, CBS-TV program mgr. in New York, named business mgr. of CBS network program dept., Hollywood . . . Frank Young succeeds Joe Dine as chief of NBC press dept. April 21 ... D. W. Whiting promoted to sales mgr., John R. Vrba named national sales mgr., KTTV, Los Angeles. • New consulting engineering firm of Vandivere, Cohen & Wearn has been established in Washington (Evans Bldg.; phone National 2698) by 3 former staffmen of Weldon & Carr — Edgar F. Vandivere Jr., Jules Cohen, Wilson C. Wearn. They will specialize in TV-broadcast engineering and industrial electronics. Weldon & Carr will shortly announce replacements and expansion of both its Washington and Dallas operations.