Television digest with electronics reports (Jan-Dec 1952)

6 Network TV-Radio Billings April 1952 and January-April 1952 For March report, see Television Digest, Vol. 8:17) NETWORK TV continues to pull away from network radio in dollar billings, with seasonal declines apparent in latest Publishers Information Bureau figures. In April. TV billings ran $15,014,091, radio $13,943,887, compared with March’s $15,787,296 & $14,520,393, respectively. For first 4 months of 1952, TV total is $60,686,549, radio $56,544,685. NBC-TV continues to lead, though it’s down from March; CBS-TV is good second, about same as March. In radio, CBS continues its lead, but all networks are down from March and none is up to April 1951 figure. The latest monthly PIB tabulation follows: NETWORK TELEVISION NBC CBS . ABC DuMont April 1952 $ 6,946,751 5,641,831 1,686,583 738,926 April 1951 $ 4,758,309 2,906,891 1,432,319 574,025 Jan. -April 1952 $28,339,965 21,462,640 7,920,563 2,963,381 Jan. -April 1951 $17,548,954 11,102,297 5,555,359 1,873,442 Total $15,014,091 $ 9,671,544 $60,686,549 $36,080,052 NETWORK RADIO CBS $ 4,943,400 $ 6,487,717 $20,047,381 $26,213,046 NBC 4,078,593 4,897,882 16,614,038 19,931,091 ABC 3,244,146 2,980,183 13,079,310 11,673,661 MBS 1,677,743 1,539,801 6,803,956 6,157,399 Total $13,943,887 $15,905,583 $56,544,685 $63,975,197 * * * * Network TV and radio figures for January-thi-uApril, including revisions of March figures: NETWORK TELEVISION 1952 ABC CBS DuMont NBC Total Jan. Feb. March April $2,020,461 2,148,467 2,065,052* .. 1,686,583 $ 5,074,643 5,103,043 5,643,123 5,641,831 $ 717,148 748,544 758,763 738,926 $ 7,259,307 6,813,549 7,320,358* 6,946,751 $15,071,559 14,813,603 15,787,296* 15,014,091 Total $7,920,563 $21,462,640 $2,963,381 $28,339,965 $60,686,549 NETWORK RADIO 1952 ABC CBS MBS NBC Total Jan. Feb. March April $ 3,301,479 3,177,970 3,355,715 3,244,146 $ 5,161,397 4,788,507 5,154,077 4,943,400 $1,699,282 1,600,399 1,826,527 1,677,748 $ 4,357,353 3,994,018 4,184,074 4,078,593 $14,519,511 13,560,894 14,520,393 13,943,887 Total $13,079,310 $20,047,381 $6,803,956 $16,614,038 $56,544,685 * Revised as of May 26, 1952. Note: These figures do not represent aotual revenues to the networks, which do not divulge their actual net dollar incomes. They’re compiled by PIB on basis of one-time network rates, or before frequency or cash discounts. Therefore, in terms of dollars actually paid to networks they may be inflated by as much as 40%. Figures are accepted by networks themselves, however, and by the industry generally, as satisfactory index of comparisons and trends. -■■■ . Personal Notes: Cy King, mgr. of Buffalo Courier-Express’ WEBR for last 9 years, appointed executive editor of the newspaper, succeeded at radio station by Wm. Doerr Jr. . . . James D. Shouse, Avco director and Crosley Broadcasting Corp. chairman, will deliver June 2 commencement address at Wilmington (O.) College . . . Joseph A. Waldschmitt, partner in E. C. Page Consulting Engineers, off to Philippines and Okinawa for month’s work in connection with Voice of America installations; David Brittle joins Page firm . . . Harold W. Shepard promoted to mgr. of sales development, adv. & promotion, NBC Spot sales; H. Norman Neubert reassumes job of merchandising mgr. for owned-&-operated stations . . . Norman Cloutier, NBC musical director, named program director of NBC’s WNBK & WTAM, Cleveland . . . Jack Goldstein, ex-RKO publicity, joins CBS-TV public relations dept, as mgr. of special projects . . . Hugh Higgins, CBS Radio research staff, now heads new TV promotion research dept., Music Corp. of America, headed by David Sutton, ex-CBS-TV sales v.p. . . . Max Lerner, ex-ABC legal dept., joins SESAC Inc. as house counsel . . . Harry Ackerman, CBSTV program v.p. in Hollywood, off on 5-week European vacation . . . Florence Katz named asst. TV-radio timebuyer, Emil Mogul Co. Network Accounts: CBS-TV points to upsurge in sum mer and fall network business in reporting total of $6,175,000 in new billings of 4 big sponsors: Lever Bros. (Pepsodent), show to be announced, starting July 1, Tue. & Thu. 7:45-8 p.m., thru McCann-Erickson (costing estimated $1,650,000); Campbell Soup Co., Double or Nothing, starting Sept. 15, Mon.-Wed.-Fri., 2-2:30 p.m., thru Ward Wheelock Co. ($2,600,000) ; American Cigarette & Cigar Co. (Pall Mall), Douglas Edwards & the News, starting July 1, Tue. & Thu. 7:30-7:45 p.m., thru Sullivan, Stauffer, Colwell & Bayles ($1,275,000) ; Owens-Coming Fiberglas, Arthur Godfrey Time, simulcast, starting Sept. 2, Tue. 10-10:15 a.m., thru Fuller & Smith & Ross ($650,000) . . . Cats Paw Rubber Co. Inc. (rubber heels & soles) Sept. 14 starts sponsorship of Quiz Kids on CBS-TV, alt. Sun. 44 :30, thru S. A. Levyne & Co., Baltimore . . . Smith, Kline & French (pharmaceuticals), which sponsored many of CBS closed-circuit color demonstrations, to sponsor American Medical Assn. Chicago convention sessions of June 10, 9:30-10 p.m., and June 11, 10-10:30 p.m., on NBC-TV with Dr. Roy K. Marshall as narrator . . . Block Drug Co. will sponsor Blind Date on NBC-TV, Sat. 9-9:30 starting June 7, as summer replacement for Show of Shows; S.O.S. & Benrus have bought participations in first half-hour of remaining time (9:30-10:30) which will be filled by Saturday Night Dunce Party . . . Gillette Safety Razor Co. will sponsor Joe Walcott -Ezzard Charles fight on NBC-TV, Thu., June 5, beginning at 10 p.m. . . . RCA Victor starts Curtain Call June 20 as summer replacement for RCA Victor Show on NBC-TV, Fri. 8-8:30; dramatic incidents will be produced by Worthington Miner . . . Campbell Soup Co. using Campbell Playhouse as summer replacement for The Aldrich Family on NBC-TV, Fri. 9:30-10 starting June 6 . . . Aluminum Co. of America replacing See It Now for 9 weeks this summer with It’s News to Me on CBS-TV, Sun. 6:30-7, starting June 29. Station Accounts: Financial services are turning out to be good source of sponsorships on WOR-TV, New York, with Bache & Co. (investment broker) now sponsoring 3 segments of Today’s Business carried Mon.-thru-Fri., 7:15-7:20, offering roundup of business and financial news with major stock market quotations and trends; Kidder I’eabody & Co. (mutual funds), Your Money at Work, Sun. 10:15-10:30 p.m.; United Business Service, Your Divestment Dollar, Sun. 12-12:15 p.m. . . . Chase National Bank buys Don Hollenbeck news segment of Six o’Clock Report on WCBS-TV, New York, Mon.-Wed.-Fri., 6-6:15 p.m., thru Hewitt, Ogilvy, Benson & Mather; Fedders-Quigan Co. (air conditioners) buys Tom Meany sports segment Mon., thru BBDO . . . Fox-West Coast Theatres (chain) buys Thu. night Uncle Archie’s Komedy Klub on KNBH, Los Angeles, to promote movie attendance, plans other TV buys . . . Roxy Theatre, New York, using TV trailers on 5 stations to promote premiere of Kangaroo, heralds similar TV campaigns in other big cities where show will play . . . Unusual tieup of KTTV with KGFG (AM) in Los Angeles, has Calo Pet Exchange, sponsored by Calo Dog Food Co. and oldest show on KTTV, simulcast henceforth, Fri. 7:308 p.m. . . . Standard Oil of Indiana drops Wayne King Show on midwest NBC-TV network of 10 stations, will use TV on spot basis paralleling local radio, thru McCannErickson, Chicago . . . B-C Remedy Co. (headache powders) May 26 begins 52-week schedule of spots on WABD, New York, for which it’s paying $104,000, thru N. W. Ayer advertising agency . . . Among other advertisers reported using or preparing to use TV : A. S. Harrison Co. (Preen floor wax), thru Calkins & Holden, Carlock, McClinton & Smith, N. Y.; Rushmore Paper Mills Inc. (Vanity Fair DeLuxe facial tissue), thru Paris & Peart, N. Y.; Rubsam & Hermann Brewing Co. (Crown premium beer), thru Sullivan, Stauffer, Colwell & Bayles, N. Y.