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14
Cotmi oi TV Seis-in-Use by Cities
As of April 1, 1953
Estimates are sets within .1 Mv/m contours (80 ml.), excluding overlaps, as established by NBC Research.
LAST “SET CENSUS” to be made on monthly basis by j NBC research shows total of 23,256,000 sets-in-use as of April 1, increase of 704,500 over March 1 (Vol. 9:14). Hereafter, market-by-market figures will be released quarterly, says NBC research chief Hugh M. Beville Jr., next count to show distribution of TV sets as of July 1.
Reasons for change from monthly to quarterly figures are obvious — as stated by Beville, step was made necessary “by the greater number of TV stations and markets which has greatly increased the work-load and the administrative details in collecting, checking and verifying figures.” Beville’s statement again points up vital necessity foxset survey service by all-industry group (Vol. 9:5). NBC network says, however, it will “continue to release, on a monthly basis, an estimate of total U. S. TV installations and other pertinent figures regarding the growth of the U. S. TV audience.”
April 1 tabulation adds Sioux City (19,000 sets) to interconnected list, Amarillo (10,000) to non-interconnected, lumps Altoona with Johnstown for total of 240,000 sets, omits 17 TV areas where NBC has no affiliates. Largest increases are credited to New York & Chicago, 50,000 each; San Francisco & Pittsburgh, 30,000 each; Detroit, 25,000; Los Angeles, 24,000.
No. No. Area Stations Sets
Interconnected Cities
No. No. Area Stations Sets
Interconnected Cities — (Cont’d)
Ames (Des
Moines) 1
Atlanta. 3
Atlantic City l(t)
Austin 1
Baltimore 3
Binghamton 1
Birmingham 2
Bloomington 1(a)
(see Indianapolis)
Boston 2
Buffalo _ 1(b)
Charlotte 1
Chicago 4
Cincinnati 3
Cleveland 3
Columbus 3
(Dallas 2
(Fort Worth 1
Davenport
Rock Island 2
Dayton 2
Denver 2
Detroit 3(c)
Erie 1
Grand Rapids 1(d)
& Kalamazoo
Greensboro 1
Houston 1
Huntington 1
Indianapolis 1(a)
& Bloomington
Jackson. Miss l(t)
Jacksonville 1
Johns town
Altoona 1(g)
Kalamazoo 1(d)
(see Grand Rapids)
Kansas City l
Lancaster i
Lansing i
Los Angeles 7
Louisville 2
Memphis 1
Miami 1
Milwaukee 1
Mlnneapolls
St. Paul 2
Nashville 1
New Haven 1
148.000
330.000
8,000
26,800
410.000 95,500
159.000
1.043.000
353.000
267.000
1.510.000
379.000
751.000
261.000 272,000
203.000
224.000
119.000
848.000
105.000
214.000
120.000 221,000
173.000
400.000
14,400
112.000
240,000
288,000
183.000
145.000 1,434,000
195.000
202.000
148.000
427.000
363.000
111.000
360,000
New Orleans
1
162,000
New York.
7
3,450,000
Norfolk
1
167,000
Oklahoma City
1
160,000
Omaha...
2
180,000
Philadelphia
3
1,233,000
Phoenix
1
58,500
Pittsburgh
1
640,000
Portland
l(t)
82,800
Providence.
1
299,000
Richmond
1
157,000 *
Roanoke
2
60,800
Rochester 1
Rock Island-Davenport
179,000
(see Davenport-Rock Island)
Salt Lake City
2
94,500
San Antonio ...
2
124,000
San Diego
1
143,000
San Francisco
3
630,000
Schenectady
1
266,000
Seattle
Kf)
254,000
Sioux City
1
19,000
South Bend
l(t)
41,000
SpringfieldHolyoke
2(t)
15.000
St. Louis
1
502,000
Syracuse
2
186,000
Toledo
1
226,000
Tulsa
1
100,000
Utica
1
86,700
Washington
4
451,000
Wilkes-Barre
l(t)
55,000
Wilmington
1
128,000
Youngstown
2(t)
30,000
Non-Interoonnected Cities
Albuquerque
1
19,200
Amarillo
1
10,000
Bangor. ...
1
11,000
Brownsville
(Matamoros,
Mexico).
1(e)
11,100
El Paso
2
22.200
Mobile
2
22,500
Peoria
l(t)
26,400
Spokane
2
28,400
All Others*
62,200
Grand Total
23,256,000
(a) Bloomington separately 220,000. Indianapolis separately 341,000.
(b) Does not Include sets In Canadian area reached by Buffalo station.
EARNINGS OF RADIO stations and networks climbed 9% in 1952, in sharp contrast to 15.7% dip in 1951. Only one in 6 operated at loss last year — smallest percentage since 1946. Total AM-FM revenues increased 5%. This is the 1952 radio financial story as summarized in FCC’s preliminary figures released this week as companion piece to earlier audit of telecasting business (Vol. 9:13).
Total radio broadcasting revenues went up to $473,100,000 from preceding year’s $450,400,000 (Vol. 8:40), and income before Federal taxes increased to $62,600,000 from $57,500,000 but failed to touch 1950’s peak of $68,200,000. Added to TV’s $336,300,000 revenue and $54,500,000 income, it means TV-AM-FM broadcasting was $809,400,000 business in 1952, with total earnings of $117,100,000 before taxes. You can get full report by writing to FCC for Mimeo 89912, or we’ll get one for you. Other salient AM-FM statistics:
(1) In the 63 pre-freeze TV markets, the 108 TV stations took in as much revenue as the 529 AM stations in same markets. “In Los Angeles, Columbus and Cleveland, more than 3 out of every 5 broadcast advertising dollars were spent on TV.” AM stations in TV markets totaled 2% increase in revenues as opposed to 11% increase for those in non-TV markets.
(2) Revenues of radio networks (national & regional) and their owned-&-operated stations dropped 3% to $101,000,000 in 1952, but lower expenses boosted their income 11% to $11,200,000.
(3) The 814 old-line stations licensed before 1942 accounted for almost two-thirds of total revenue and threefourths of total income of all AM stations, although numerically they comprise little more than one-third. Three quarters of the 2276 AM stations reported increased revenues in 1953.
Only 3 applications this week, all vhf, included one by ex-U. S. Senator C. Wayland (Curly) Brooks (R-Ill.) and his wife, for Peoria, 111., Ch. 8. Other 2 were for Providence, Ch. 12, by group of business men, including Charles G. Taylor and Robert T. Engles, each 12%% owner of WHIM, Providence, and 25.5% owner of WORC, Worcester, Mass.; and for Oak Hill, W. Va., Ch. 4, allocated to Fayetteville, by WO AY owner Robert R. Thomas Jr. These bring total pending to 620, of which 212 are uhf. [For further details about foregoing applications, see TV Addenda 16-Q herewith; for complete listings of all post-freeze grants, new stations, hearings, etc., see TV Factbook No. 16 with all Addenda to date.]
Add TV maladies: Malocclusion, “an abnormal arrangement of the teeth likely to be caused by Junior’s cradling his jaw in his hand as he watches TV,” warns Atlanta dentist Dr. Spencer Atkinson.
(g) Johnstown separately 212,000. Altoona separately 133,000.
(t) Uhf sets.
(*) Cities not listed here but having stations testing or in commercial operation as of April 1, 1953 are Reading & York, Pa.; Galveston, Lubbock & Wichita Falls Tex.; Lincoln, Neb.: Lynchburg, Va.; Bridgeport & New Britain, Conn.; Tucson, Ariz.; Colorado Springs & Pueblo. Colo.; Tacoma. Wash.: Springfield. Mo.; Lima, O.; Lawton, Okla.; Green Bay. Wis. Also not listed is Honolulu (where NBC estimates 16,000 sets-in-use as of April 1, but does not include them in total).
Set estimates for stations may be added together for network purposes. Where coverage areas overlap, the sets have been divided between the stations Involved. Therefore, the estimate for each station is an unduplicated figure. Stations with overlapping coverage have total TV Installations higher than the unduplicated network figures shown here. For spot & local purposes, anyone Interested in total number of sets reached by an individual station should consult the station or its representative.
(c) Does not include estimated 55,000 sets in Canadian area reached by Detroit stations.
(d) Grand Rapids separately 180,000. Kalamazoo separately 180,000.
(e) Estimate for Texas area. Estimated 2500 additional sets in Mexican area of Matamoros station.
(f) New station in Tacoma went on air Feb. 22.
Note: TV sets sold in Canada totaled 275,104 up to Feb. 28, 1953. according to Canadian RTMA. Since nearly all of these sets are in border areas, they add appreciably to audiences of stations in nearby U S. cities. The CRTMA area count as of last Feb. 28: Windsor 55,278. Toronto-Hamilton 109,000, Niagara Peninsula 38.952, Montreal 52,203, other areas 21,327. In addition. Cuban sources claim 70,000 sets-in-use in Havana, 20,000 in rest of Cuba.