Television digest with electronic reports (Jan-Dec 1953)
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HARD-HIT GE, going into 8th week of strike at Syracuse electronics plant and unable to deliver old orders or quote firm delivery dates on new, is reported losing considerable transmitter business to its competitors. Pace of shipments from other major manufacturers to new stations continues at fair rate, and equipment business with established stations is reported substantial.
DuMont shipped no new plants this week, but next week is sending transmitter to KMMT, Austin, Minn. (Ch. 6); in early June will ship to KIVA, Yuma, Ariz. (Ch. 11); mid-June to WMAZ-TV, Macon, Ga. (Ch. 13); latter June to KRBC-TV, Abilene, Tex. (Ch. 9); July 1, KOOK-TV, Billings, Mont. (Ch. 2).
RCA ships 10-kw unit to KEYT, Santa Barbara, Cal. (Ch. 3) week of May 25, when delayed shipments of 2-kw to KRDOTV, Colorado Springs (Ch. 13) and KTVH, Hutchinson, Kan. (Ch. 12) are also due to go out— and possibly a 10-kw to KYTV, Springfield, Mo. (Ch. 3). Uhf transmitter to WDAK-TV, Columbus, Ga. (Ch. 28) has been delayed to early June, and in lieu thereof RCA shipped one this week to WTVP, Decatur, 111. (Ch. 17) and week of May 25 is to ship to WCAN-TV, Milwaukee (Ch. 25) and WATR-TV, Waterbury, Conn. (Ch. 53).
In our continuing survey of upcoming new stations, these were reports received this week: WKJF-TV, Pittsburgh (Ch. 53) has RCA transmitter on hand, but will not make previously reported May debut (Vol. 9:12) because of strikecaused delay in delivery of GE antenna. Antenna has been ordered from another manufacturer and “we should get on the air with a test pattern the latter part of June”, reports F. G. Raese, mgr. Rep has not yet been chosen.
WAKR-TV, Akron (Ch. 49), previously reporting spring debut with RCA equipment (Vol. 9:9), reports delay in delivery of tower, promised for latter May. “We do not want to set any definite date for commencement of operations, until we are sure that we can meet it,” says S. Bernard Berk, president. Weed will be rep.
Network Accounts: Colgate -Palmolive -Peet will sponsor Colgate Comedy Hour again next fall on NBC-TV, Sun. 8-9 p.m., thru Sherman & Marquette , signing for reported $6,500,000 for 35 programs— up almost $ 1,000,000 over cost for last year's 39 programs; summer replacement again this year, starting July 21, will be hour version of The Big Payoff, which also continues on CBS-TV, Mon.-Fri. 3-3:30 p.m. . . .American Oil Co. buys new Ed Murrow program Person to Person, starting Oct. 2 on CBS-TV, Fri. 10:30-11 p.m., thru Joseph Katz. . .Hazel Bishop Inc . (cosmetics ) buys co-sponsorship with Toni Co. of Your Big Moment, starting May 26 on DuMont, alt. Tue. 8-8:30 p.m., and reportedly will sponsor Candid Came ra, starting July 6 on NBC-TV, Mon. 9-9:30 p.m., thru Raymond Spector. . .Admiral to sponsor collegepro All-Star Football Game Aug. 14 on DuMont, Fri. 9:30 p.m. to closing, thru Erwin, Wasey. . . Atlantic Refining Co, & Miller Brewing Co. to cosponsor 12 New York Giants professional football games, and Atlantic to sponsor 6 Philadelphia Eagles and Pittsburgh Steelers games next fall on DuMont; agency for Atlantic is N.W. Ayer, for Miller it's Mathisson & Assoc. . . .Commercial Solvents Corp. (chemicals) buys Red Barber sports program, starting Sept. 12 on CBS-TV, Sat. 6:15-6:30 p.m. or 6:45-7 p.m. thru Fuller &
WILK-TV, Wilkes-Barre (Ch. 34), originally announced for February, then for April and for June (Vol. 8:43, 9:6,12), is waiting for GE transmitter delivery. Studios have been completed and “transmitter building with related film equipment, switching equipment, etc., is also ready to go,” writes managing director Thomas P. Shelburne. Avery-Knodel will be rep.
WPMT, Portland, Me. (Ch. 53) is now building, plans to get on air Aug. 31 with RCA equipment, reports chief owner Frank S. Hoy, who operates WLAM, Lewiston. This week, Hoy appointed George E. Curtis Jr., exadministrative asst, to Gov. Cross, as station mgr. EverettMcKinney will be rep.
WNOK-TV, Columbia, S.C. (Ch. 67) originally announced for Jan. 1, then moved to February, later to April, then latter May, now “will not commence testing [with DuMont equipment until sometime in July”, reports gen. mgr. H. Moody McElveen Jr. Raymer will be rep.
WCNO-TV, New Orleans, La. (Ch. 32) plans to order DuMont equipment, reports gen. mgr. Stanley Ray, and is “proceeding rather slowly in order not to make any mistakes, and we do not anticipate an ‘on the air date’ until after the first of the year.” Rep not yet chosen.
KFSA-TV, Fort Smith, Ark. (Ch. 22) has changed target to June 20 from previously reported May debut (Vol. 8:50; 9:4,17) because of delays in delivery of GE equipment, reports mgr. Weldon Stamps. Pearson will be rep.
KETX, Tyler, Tex. (Ch. 19) says GE strike hasn’t affected shipment of transmitter but is concerned whether tubes will be available from Schenectady. “Unless something unforeseen happens, we will have test patterns in June with commercial by July 15," reports owner Jacob A. Newborn Jr.
WBUF-TV, Buffalo (Ch. 17) has rescheduled target date to July 15 from previously reported June 15 (Vol. 9:11), reports Gary L. Cohen, exec, v.p. Ernest Rety, ex-WXEL and WJBK, has been appointed chief engineer. H-R Television Inc. will be rep.
Smith & Ross. . .Du Pont to move Cavalcade of America, starting Sept. 29, from NBC-TV, alt. Wed. 8:30-9 p.m., to ABC-TV, Tue. 7:30-8 p.m., and fnay become participating sponsor of Omnibus next fall on CBS-TV, Sun. 5-6:30 p.m., thru BBDO. . .General Mills (Wheaties) to move Lone Ranger, starting June 13, from ABC-TV, Thu. 7:30-8 p.m., to CBS-TV, Sat. afternoon, thru Dancer -Fitzgerald -Sample . . .General Electric to alternate Bing Crosby, Fred Waring & GE Film Theatre next fall on CBS-TV, Sun. 9-9:30 p.m., thru BBDO. . .General Foods (Swans Down flour & Sanka coffee) to sponsor filmed Earn Your Vacation as summer replacement for Our Miss Brooks on CBS-TV, Fri. 9:30-10 p.m., thru Young & Rubicam. . .Gulf Oil Corp. to sponsor live drama series as summer replacement for Life of Riley, starting July 3 on NBC-TV, Fri. 8:30-9 p.m., thru Young & Rubicam. . .Camel reported buying I’ve Got A Secret next fall on CBS-TV, alt. Thu. 10:3011 p.m., thru Wm. Esty. . .Westinghouse drops Meet Betty Furness after June 25 on CBS-TV, Thu. 11:15-11:30 a. m., thru McCannErickson. . . Sponsorship . will be limited to 2 advertisers for Ford Foundation’s Junior Omnibus, aimed at outlining future careers for young persons 8-16, starting in September on NBC-TV, Sundays, 3:30-4 p.m.