Television digest with electronic reports (Jan-Dec 1953)
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L. Robison, of Los Angeles, a nephew of late Harold A. Lafount, onetime Federal Radio Commissioner. Robison formerly was mgr. of Mr. Lafount’s WORL, Boston, now owns a machine shop in L. A. and is associated with broker Albert Zugsmith. He will manage station, with Pau^ Leake, ex-KRON-TV, San Francisco, as chief engineer. His partner in Sacramento project is Frank E. Hurd, of N. Y. & L. A. (investments). Rep will be Weed.
WKNA-TV, Charleston, W. Va. (Ch. 49) reported all RCA equipment in place this week with exception of one piece of coaxial cable, and reasonable certainty first tests will start week of Sept. 14. Joe L. Smith Jr., owner also of WJLS, Beckley, is pres. & gen. mgr. Base rate will be $200. Weed will be rep.
WNOW-TV, York, Pa. (Ch. 49), awaiting 1-kw DuMont transmitter by Oct. 1, expects to start Oct. 15, reports gen. mgr. Lowell W. Williams, who announces appointment of Wm. Whittaker, ex-WEEU-TV, Reading, as program director, and Richard Gillespie, ex-WGAL-TV, Lancaster, as production mgr. Base rate will be $200. Hollingbery will be rep.
WCIN-TV, Cincinnati (Ch. 54) has concentrated mainly on building new AM counterpart WCIN during last few months, and it’s due on air in Oct. Work on TV station will begin as soon as transmitter & studio equipment is decided upon, and tentative plans are to start it in Jan. 1954, reports co-owner R. W. Rounsaville, who also owns radio WBAC, Cleveland, Tenn.; WLOU, Louisville (TV grantee) ; WQXI, Atlanta; WMBM, Miami Beach, Fla. His partner is banker George M. Clark, who owns part of WBEJ, Elizabethton, Tenn. Forjoe will be rep.
Station Accounts: Rayco Mfg. Co. (auto tops & seat coverings) won’t curtail ad budget this fall and winter, instead will continue present schedule of 135 spots weekly on 43 TV stations, plus some local TV films, plus 1159 spots weekly on 51 radio stations and ads in 83 newspapers, thru Emil Mogul, N. Y. . . . Necchi Sewing Machine Sales Corp. planning $3,000,000 budget for 1954 advertising, including TV-radio, thru Doyle-Dane-Bernbach, N. Y. . . . American Brands Corp., new firm offering new Tobyjell, 294 package of powder for quick making of jellies in the home, to get TV-radio promotion in N. Y. market (WNBT & WCBS-TV) thru Douglas Leigh, N. Y. ; Mr. Leigh has formed partnership with Alfred D. McKelvy, originator, who introduced Seaforth toiletries about 10 years ago and sold out to Vick . . . Levolor Lorentzen Inc. (Venetian blinds) buys Invitation Playhouse, 15-min. film, on WCBS-TV, New York, 13 weeks from Sept. 26, Sat., 5:45 p.m., thru Friend-Reiss-McGlone, New York . . . National Frozen Food Locker Institute, polling 104 local operators, reported 7 using TV advertising, 32 radio, 45 direct mail, 78 newspapers . . . Among other advertisers currently reported using or preparing to use TV: Oakite Products Inc. (cleaning materials), thru Calkins & Holden, Carlock, McClinton & Smith, N. Y.; Steinway & Sons (pianos), thru N. W. Ayer, N. Y.; Albert Ehlers Inc. (coffee), thru Dowd, Redfield & Johnstone, N. Y.; Sunkist Growers Inc. (oranges), thru Foote, Cone & Belding, Los Angeles; Sayres Crest Co., Seattle (buildit-yourself furniture package), thru West-Marquis, Seattle; Warner-Hudnut (Reelshav automatic razor), thru Ruthrauff & Ryan, N. Y.; Jacmar Mfg. Co. (electrical games), thru A. D. Adams, N. Y.; William Wrigley Jr. Co. (Spearmint gum), thru Arthur Meyerhoff, Chicago; Simmons Co. (Hide-A-Bed), thru Young & Rubicam, N. Y.; B & B Enterprises (TV Time popcorn), thru Sherwin Robert Rodgers & Assoc., Chicago; Sluilton Inc. (toiletries), thru Wesley Assoc., N. Y.; Prince Macaroni Mfg. C'o., Lowell, Mass, (spaghetti & macaroni), thru Reingold
SMART MOVE OF FCC, bound to produce some results, was its action in proposal to assign an additional uhf channel to each of 35 cities this week (see p. 4). In some instances, where applicants are fighting for vhf, they may ignore the new uhf. In others, one or 2 quick CPs may result. The 35 cities and channels:
Ark. — Ft. Smith, Ch. No. 39. Cal. — El Centro 56, Merced 66, Modesto 58, Stockton 64. Fla. — Clearwater 50, Daytona Beach 53, Orlando 47. Ind. — Terre Haute 73. Iowa — Ottumwa 63, Waterloo 46. Ky. — Lexington 70, Paducah 72. La. — Alexandria 74, Bogalusa 78, Lake Charles 60. Md. — Cumberland 30, Hagerstown 68. Mo. — Cape Girardeau 69. N. C. — Asheville 78, Durham 73, Fayetteville 54, Goldsboro 72. Ore. — Klamath Falls 17, Salem 66. S. C. — Charleston 17, Florence 60, Spartanburg 74. Tex. — Big Spring 34, Tyler 72. Wash. — Wenatchee 67. W. Va. — Beckley 66, Clarksburg 69. Wis. — Green Bay 70, La Crosse 72.
In other allocations actions, some of which may have similar effect. Commission finalized addition of Ch. 5 to Lake Placid, N. Y., proposed adding Ch. 43 to Corpus Christi and Ch. 50 to Washington. It denied petition asking that Ch. 71 be added to Cleveland, saying 6 channels are enough for that city. It also turned down request of KCJB-TV, Minot, N. D., that Commission issue it a “show cause” order to switch from Ch. 13 to 6, leaving Ch. 13 for educators. FCC said such orders are issued only in exceptional circumstances; however, it left door open for KCJB-TV to make request via another route. Station claims it can cover more area more economically with lower channel.
Co., Boston; Gold Medal Candy Corp., thru Emil Mogul, Chicago; Albert Dickinson Co., Chicago (pop corn), thru Ruthrauff & Ryan, Chicago; Drake America Corp. (chocolates), thru Abbott Kimball, Chicago; Norman M. Morris Co. (Omega watches), thru Williams & Saylor, N. Y.; C. C. Lang & Son (Baroness pickles), thru W. Buddemier Co., Baltimore; Magla Products (Magla silicone ironing board covers (thru Lewin, Williams & Saylor, N. Y.; Monsanto Chemical Co. (All detergent), thru Needham, Louis & Brorby, Chicago; Hudson Motor Car Co., thru Brooke, Smith, French & Dorrance, Detroit; Petco Corp. (oil refineries), thru Mathisson & Assoc., Milwaukee; Pines Publications (True Life Stories), thru Franklin Bruck Adv., N. Y. ; Hawaiian Pineapple Co., Dole Sales div., thru N. W. Ayer, San Francisco; Francis H. Leggett & Co. (Premier food products), thru Peck Adv., N. Y.; Sage Laboratories (Sage air refresher), thru Paris & Peart, N. Y. ; Bluehill Foods Inc., Denver (cheese, peanut butter, candy), thru Glasser-Gailey, Los Angeles; Helene Pessl Inc. (Little Lady toiletries for children), thru Saul Kreig Assoc., N. Y.; Dorothy Gray Ltd. (Satura, new skin cream, and other cosmetics), thru Lennen & Mitchell, N. Y.
General Precision Laboratory, Pleasantville, N. Y., preparing to round out its TV line with transmitter equipment, will begin getting uhf transmitters from Continental Electronics Mfg. Co., Dallas (James O. Weldon) sometime in Jan. Meanwhile, E. A. Hungerford Jr., on leave to act as engineering consultant to Joint Committee on Educational TV in Washington, has returned to GPL as mgr. of its TV dept., functioning chiefly in sales and sales promotion and opening up new district offices. Continental’s first uhf, Ch. 34 plant for new KANG-TV, Waco, Tex., hasn’t yet been delivered pending plans to change location.
New NARTB engineering publications: Conelrad Simplified and NARTB Recording and Reproducing Standards, latter supplement to NARTB engineering handbook.