Television digest with electronic reports (Jan-Dec 1953)

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12 Trade Personals: Raymond S. Perry promoted to pres, of IT&T’s Federal Telephone & Radio Co., succeeding Henry C. Roemer, who becomes v.p. for administration of IT&T’s domestic divs. . . . Meade Brunet, RCA International v.p., and IT&T pres. Wm. H. Harrison named to 121-member advisory committee on international trade appointed by Senate Banking & Currency Committee to explore methods of expanding foreign trade . . . Henry F. Argento, Raytheon v.p. & TV-radio gen. mgr., assumes added duties of sales v.p. Wm. L. Dunn, who resigned last week to become president of Magnecord Inc. (tape recorders) . . . Ned J. Marandino promoted to mgr. of Sylvania’s new TV receiver plant in Batavia, N. Y., due to be completed about Feb. 1, 1954 . . . Wm. J. Morlock promoted to gen. mgr. of newly-formed commercial equipment dept., GE electronics div., Syracuse . . . Jerry Minter, v.p. of Measurements Corp., Boonton, N. J., elected pres, of Audio Engineering Society, succeeding F. Sumner Hall . . . Harold C. Tipping appointed industrial relations director, Avco appliance & electronics div. . . . Willard W. Brown, asst, to Clevite Corp. pres. James L. Myers, takes on added duties of marketing director . . . James F. Whitaker, ex-International Resistance Co., appointed sales mgr. of Weller Electric Co., Easton, Pa. . . . M. L. Finneburgh, exLiquid Carbonic Corp., appointed v.p. of Finney Co., Cleveland (antennas) . . . Leo J. Emerson, ex-personnel director, named asst, factory supt., Jensen Mfg. Co. Trav-Ler Radio, announcing plans for increased TVradio production, appoints 9 regional sales reps, all reporting to sales mgr. Tully Friedman: John Schwaryk, Syracuse; Jerry Kaufman, Pittsburgh; Ben Osco, Atlanta; Homer Frank, Fort Lauderdale, Fla.; Bill Goodman, Norfolk; Ed Byrne, Dallas; James Gray, Denver; Phil Torrey, Omaha; Les Brickman, Kansas City. Dempster McIntosh, ex-pres., Philco International, and a foreign trade expert, reported in Washington slated to become next Ambassador to Uruguay. Distributor Notes: New Gerald O. Kaye Assoc. Corp., headed by Gerald O. Kaye, who resigned recently as sales v.p. of Bruno-New York (RCA Victor), takes over N. Y. distribution of Crosley TV and Bendix appliances lines, latter franchise formerly held by Bruno. Other officers of new company, with offices at 1114 First Ave., are Samuel Brechner, ex-DuMont N. Y. exec. v.p. & gen. mgr.; Milton Brown, ex-Bruno adv. & merchandising v.p.; Arnold Cohan, pres, of Arnold Cohan Adv., secy. . . . KenrowGeorgia Inc., 451 Bishop St., Atlanta, is new Motorola distribution firm resulting from merger of Kenrow Inc. and Georgia Distributors Inc. Officers are Vance C. Woodcox, pres.; Harry Hurt, exec, v.p.; Wm. R. Logan, TV sales mgr. . . . Admiral appoints Charles S. Martin Distributing Co., Atlanta (Charles S. Martin, pres.) . . . Avco appoints Gas Electric Equipment Co., Oklahoma City, for Crosley-Bendix line; Donald C. Smith appointed Crosley Atlanta branch mgr. . . . CBS-Columbia appoints Peninsular Distributing Co., Detroit . . . Bruno-New York (RCA Victor) promotes David Oreck to sales v.p., replacing Gerald 0. Kaye; Richard Harris elevated to merchandising v.p., David Wagman continues as sales mgr. of RCA Victor products . . . Raytheon Distributor Inc., Chicago, appoints Dick 0. Klein v.p. & gen. mgr. . . . Hallicrafters-Kansas City appoints John Liss gen. mgr.; Marshall T. McGuineas named adv. mgr. of Chicago, Milwaukee & Kansas City distributing branches . . . J. E. Miller, Pittsburgh (Philco) names Gilbert Katz adv. mgr. RETMA opens west coast regional office in Los Angeles’ Ambassador Hotel, telephone Dunkirk 5-2179. Joseph J. Peterson, ex-Caldwell-Clements, is mgr. Topics & Trends of TV Trnde: Premium selling is at a 20-year peak today and should continue to figure more prominently in TV-appliance merchandising as an effective means of combatting evils of discount houses. That was theme of address this week by Admiral adv. v.p. Seymour Mintz to N. Y. Premium Show at Hotel Astor — citing success of his company in last few years in giving away premiums to consumers as incentive to purchase, and he added about one-tenth of Admiral’s $20,000,000 ad budget for 1953 will be spent on premiums. He said experience has shown that customer usually is so satisfied with receiving a useful premium with purchase of TV receiver or refrigerator that he doesn’t try to negotiate a discount. Speaking of Admiral’s premium experiences, he declared: “During the 1952 political conventions Admiral dealers offered a set of 4 green glasses free to any person who came in and inspected our products. They gave away 2,000,000 glasses which meant that approximately 500,000 persons entered our dealers’ stores. Many of them purchased an electric appliance before leaving.” Other examples : (1) Sales of combination TV-radio-phonos boomed during conventions last year, when a plug-in automatic record changer was given away with each purchase. (2) More than 10,000 refrigerators were sold during a recent premium promotion in which a $40 liquid blender was presented free to purchasers. (3) A 600% increase in sales of 9-cu.ft. refrigerators resulted during a 60-day period this spring when 21-piece cutlery set was given away. At end of 4 weeks company had sold out its entire supply of this model. * * * * Top 10 TV producers this year, accounting for 5,355,000 of expected 7,000,000 production, are “guesstimated” for Retailing Daily as follows by Edgar N. Greenebaum Jr., the Chicago financial consultant in electronics: Admiral, 900,000; Philco, 900,000; RCA, 900,000; Motorola, 600,000; Zenith, 500,000; Emerson, 375,000; GE, 375,000; Westinghouse, 350,000; Sylvania, 235,000; Crosley, 220,000. Greenebaum cautions that figures are “what we think they will produce, which does not necessarily mean they will sell this many sets.” He adds that Admiral is also shooting for 100,000 from its Canadian subsidiary, not included in foregoing, which would constitute better than 25% of estimated Canadian 1953 total of 330,000. More TV price adjustments were disclosed this week, Westinghouse raising lists on 11 unspecified TVs by $10 each while Arvin boosted 2 consoles by $20 each and reduced 5 low-end table models by $20. Westinghouse TVradio sales mgr. J. F. Walsh attributed rise to increased production costs, said distributors & dealers will get bigger discount, as result. Arvin TV-radio sales mgr. Paul W. Tanner said dealer discounts will be hiked 2% on 2 consoles increased this week. Motorola has leased 2 plants now under construction on N. Cicero Ave. near North Ave., Chicago, to house its manufacturing, parts & service depts. now centered at 1015 N. Halstead St. and 1327 W. Washington Blvd. Move into new factories, which cover 150,000-sq. ft., starts in Oct. Halstead plant will be relinquished, but latter will be retained for microwave equipment manufacture and warehousing facilities. RCA Victor selects 3 employes to take management courses at Harvard School of Business Administration as part of program of developing executive personnel. James B. Burke, mgr. of gen. purchasing div., materials dept., takes 3-month advanced management course. Wm. A. Wright, buyer in gen. purchasing div., and Raymond A. Wissolik, supervising production engineer at Cincinnati.