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MARTIN COREL’S
AUTHORITATIVE NEWS SERVICE FOR MANAGEMENT OF THE
VISUAL BROADCASTING AND ALLIED ELECTRONICS ARTS AND INDUSTRY
th Electronics J Reports
October 3, 1953
PUBLISHED WEEKLY BY RADIO NEWS BUREAU • WYATT BLDG. • WASHINGTON 5, D.G. • TELEPHONE STERLING 3-1755 • VOL. 9: No. 4 0
0 OCT 5 1953
smmf
1 1 Stations Start, Total On Air 277, page 1 4 CPs, Minnesota-Wisconsin Channel Fight, page 3 How New Stations Affect Coverage, page 3 Economics of Community Antenna Operation, page 4 Waldorf-Astoria Site of Color Tests, page 6
In this issue :
Transmitter Shipments & Upcoming Stations, page 7 Educators See 27 Stations On Air Next Year, page 8 Receiver Market Created by New Stations, page 10 New Commerce Organization Supersedes NPA, page 13 Network TV-Radio Billings — Aug. & Jan. -Aug., page 14
11 STATIONS START, TOTAL ON AIR 277: Round-the-clock labor to get new stations on air in time for start of World Series Sept. 30 resulted in opening of 11 stations since our report last week — tieing all-time record of week ended Aug. 28 (Vol. 9:35). Nine were vhf, 2 uhf, and since we count all stations on the air from time of their first test patterns, total now operating is 277 — 195 vhf, 84 uhf.
Week's starters opened up new TV cities of Reno , Sacramento and Meridian, Miss. , and gave additional outlets to 9 already-served areas, including first vhf for Portland, Ore. , second for Memphis and third for Albuquerque, N.M.
KCCC-TV, Sacramento, Cal. (Ch. 40), first on air in state capital, got test pattern on air at 2:45 a.m. Sept. 30, began programming 9 a.m. same day with first World Series game. It's RCA-equipped, with 510-ft. Stainless tower 3.4 miles northwest of city. Owners are Frank E. Hurd and Ashley L. Robison, the latter nephew of late Federal Radio Commissioner Harold A. Lafount and onetime mgr. of Lafount's AM WORL, Boston. Robison is gen. mgr. ; Pete Watts, commercial mgr. ; Albert Hellenthal, program director; Paul E. Leake, engineering director. Base rate is $300, rep Weed.
KYTV, Springfield, Mo. (Ch. 3) began testing Sept. 30, programming Oct. 1. Networks are NBC & ABC, and AT&T has promised interconnection next spring. It's second in city, KTTS-TV (Ch. 10) having begun last March. RCA-equipped, with 10-kw transmitter, it's owned by newspaper interests (Springfield News and Leader & Press). J. Gordon Wardell is gen. mgr. & commercial mgr. ; Homer Tindle, sales mgr. ; Carl Fox, program director; E. Dennis White, chief engineer. Base hour rate is $200.
Rep is Hollingbery.
WECT, Elmira, N.Y. (Ch. 18), first local competition for 4-month-old WTVE (Ch. 24), turned on RCA transmitter Sept. 30 for regular commercial operation. An affiliate of NBC, it's owned 51% by Corning Leader (WCLI, Corning), 49% by Gannett newspapers' Elmira Star-Gazette (WENY). Gannett interests also own grantees WHECTV, Rochester (Ch. 10) and WDAN-TV, Danville, 111. (Ch. 24). Walter A. Valerius is gen. mgr. ; Kenneth Powell, program director; Allen N. Bell, chief engineer. Base rates are $150 national, $110 local. Everett-McKinney is rep.
WSJS-TV, Winston-Salem, N.C. (Ch. 12) is first vhf in that city, followed WT0B-TV (Ch. 26) on air by less than 2 weeks. It began tests Sept. 29, programming Sept. 30 with first NBC-TV World Series telecast. It uses GE 5-kw transmitter and 335-ft. FM tower built in 1948 with TV in mind. The station is two-thirds owned by publisher Gordon Gray, ex-Army Secy, and now pres, of U bf North Carolina, and onethird by former film star Mary Pickford Rogers. Harold Essex is exec, v.p.-gen. mgr. Sales mgr. is Harry B. Shaw, program mgr. Robert C. Estes, operations mgr. -chief engineer Phil Hedrick. Base hour rate is $400. Rep is Headley-Reed.
KOIN-TV, Portland, Ore. (Ch. 6) brought vhf to nation's first uhf market where Empire Coil's KPTV (Ch. 27) has been on air one year. Station turned on test pattern 3 p.m. Sept. 29 with output of 15-kw ERP from GE transmitter. Power will be
COPYRIGHT 1053 BY RADIO NEWS BUREAU