Television digest with electronic reports (Jan-Dec 1953)
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7
GENERAL ELECTRIC shipped 6 uhf transmitters to upcoming stations this week. Shipments included 12kw units to KACY, Festus (St. Louis), Mo. (Ch. 14); KCOK-TV, Tulare, Cal. (Ch. 27), and KTVQ (Ch. 25) & KMPT (Ch. 19), both in Oklahoma City. Latter 3 stations have already received GE 100-watt driver units. Also shipped were 1-kw transmitter to KQTV, Ft. Dodge, la. (Ch. 21), which received 100-watt unit week of Sept. 24, and 100-watt transmitter to WJHP-TV, Jacksonville, Fla. (Ch. 36). GE reports orders for 12-kw uhf transmitters from Lawrence A. Harvey for his KPIC, Salem, Ore. (Ch. 24), and his KBAY-TV, San Francisco (Ch. 20), both for Nov. delivery. Former already has RCA 1-kw transmitter.
RCA’s only shipment this week was 10-kw transmitter to KOAM-TV, Pittsburg, Kan. (Ch. 7).
DuMont shipped no transmitters this week, but has scheduled 1-kw unit for WNOW-TV, York, Pa. (Ch. 49), next week, and 5-kw transmitter for KBOI, Meridian, Ida. (Ch. 2), in “week or 10 days.”
Federal reports shipment this week of 7. 5-kw transmitter to WWTV, Cadillac, Mich. (Ch. 13).
* * * *
In our continuing survey of upcoming new stations, these were the reports received this week:
WCIA, Champaign, 111. (Ch. 3), has 25-kw RCA transmitter on hand, plans Oct. 26 tests, goes commercial Nov. 15 with CBS and DuMont programs, reports gen. mgr. Harry Y. Maynard. Hour rate will be $350. Hollingbery will be rep.
WUNC-TV, Chapel Hill, N. C. (Ch. 4), last week’s educational grant to U of North Carolina, hasn’t ordered equipment yet, but has Sept. 1954 target, according to director of television Robert F. Schenkkan. Facilities will include a mobile unit as well as studios at Chapel Hill, State College, Raleigh, and The Women’s College, Greensboro— each with 2 cameras and film chain — linked by microwave to Chapel Hill transmitter.
KOMO-TV, Seattle (Ch. 4), 25-kw RCA transmitter on hand, has Ideco tower on Queen Anne Hill nearly ready for RCA 6-bay superturnstile antenna, will begin testing in Nov., according to v.p. & gen. mgr. Bill Warren. Coaxial hookup is now being made for Dec. 11 commercial debut as NBC basic outlet. Special week-long promotion began at Bon Marche Dept. Store on Oct. 12 during which beauty demonstrations, style shows and films are telecast via closed circuit to 40 TV sets placed throughout the store, including one in display window. Rate will be $700, rep Hollingbery.
Station Accounts: Nearly $3,000,000 in fall sales is reported by DuMont flagship WABD, with $1,330,894 sold during last 3 weeks. Among its 46 new sponsors, 36 are national accounts. Food advertisers account for 38.3%; drugs 17%; politicals 8.5%; home appliances and automotive 6.4%; oils, lubricants and breweries 4.3%; tobacco 2.1% ; miscellaneous 10.6% . . . WENS, Pittsburgh’s new Ch. 16 outlet, also is doing well commercially, reports v.p. Larry Israel; besides 251& hours of ABC & CBS, 20 hours of local programming, 54 local commercials, it lists these national spots: Sun Oil, Virginia Dare Wines, Motorola TVs, Bulova, Benrus, Grennan Bakeries, Ben Gay Medicants, Alliance Tenna-Rotor, Prestone, Rival Dog Food, Cavalier & Viceroy Cigarettes, Pacquins Hand Lotion, Max Factor Creme Puff, Northern Tissue, Sunkist, Rol-rite Pens . . . WOR-TV, which returns to air Oct. 12 with 4-11 p.m. schedule following shutdown dui-ing IBEW strike, has lined up $750,000 in new and returned business, among them prize-winning Broadvjay TV Theatre, sponsored by Nash Dealers of N. Y. and Sun Oil Co., thru Geyer and Ruthrauff & Ryan . . . WGLV, Easton, Pa. (Ch. 57), re
WHEC-TV and WVET-TV, Rochester, N. Y. (Ch. 10), share-time grantees, got new transmitter building completed 12 days ahead of schedule, now have advanced tests to “somewhat earlier” than Oct. 21, go commercial Nov. 1. Combined stations will begin with 5-kw GE transmitter, as primary CBS-TV affiliates, alternating every 24 hours (Vol. 9:33). Next spring, they plan shift to 20-kw GE transmitter with first vhf helical antenna, now being built by GE, to be mounted on WHAM-TV (Ch. 5) tower. Hour rate will be $700. Bolling will represent WVET-TV. Everrett-McKinney will be WIIEC-TV rep.
KPIC, Salem, Ore. (Ch. 24), 1-kw RCA transmitter on hand, reports delay in RCA antenna delivery, now plans early Nov. tests from Silverton Hills site, according to v.p. Joseph Brenner, ex-FCC attorney, now practicing in L03 Angeles. Owner Lawrence A. Harvey, attorney, is son of Leo Harvey, pres. Harvey Machine Co., Torrance, Cal. (aluminum & brass products) and also owns KBAY-TV, San Francisco (Ch. 20), which has Nov. target and is Ch. 34 applicant in Los Angeles. KPIC rep not yet chosen. Other Salem CP was granted Sept. 30 to KSLM-TV (Ch. 3), plans not reported as yet.
KBIC-TV Sacramento, Cal. (Ch. 46), GE equipment on order, may change transmitter site to hillside near city, probably won’t get on the air this year, according to owner John H. Pocle. Decision followed reports on coverage obtained by KMJ-TV (Ch. 24) which has tower high on hill near Fresno. Recently, Mr. Poole decided to push completion of his Fresno grant, KBIF-TV (Ch. 53), which now has 12-kw GE transmitter, ahead of his uhfs for Los Angeles and Sacramento. KBIC-TV rep not yet chosen.
WWTV, Cadillac, Mich. (Ch. 13), still plans late Nov. start, but with temporary 450-ft. tower supplying 500-ft. radiation center for Federal transmitter, reports gen. mgr. L. T. Matthews. Tower manufacturer was unable to meet commitments and 1200-ft. tower is now scheduled to go up next spring. Owner is Sparks-Withington Co., manufacturer of Sparton TV-radio sets with headquarters in Jackson, Mich. Allen W. Daubendick is chief engineer; Keith L. Adams, program director; Donald F. Cunningham, news film director; W. C. Heisler, education & public service director. Weed will be rep.
KMPT, Oklahoma City (Ch. 19), GE 12-kw shipped this week, already has 100-watt unit, plans Oct. 15 tests from “southwest’s tallest tower,” 960-ft. above av. terrain and 2138-ft. above sea level, according to asst. mgr. Monty Wells. Hour rate will be $400. Rep will be Bolling. Also imminent is other GE-equipped Oklahoma City grantee KTVQ (Ch. 25).
ports 50% of available spots sold out in 7 weeks it’s been on air, with 30 national advertisers, according to mgr. Richard W. Hubbell . . . Rare on TV, classical music show Great Music resumes for 4th consecutive season on WPTZ, Philadelphia, sponsored by Fidelity-Philadelphia Trust Co., Sun. 12:30-1 p.m., thru Gray & Rogers Adv. ; it features Guy Marriner, Franklin Institute music director, discussing works of composers with guest ai'tists . . . National Carbon Co. (Prestone anti-freeze) to sponsor N. Y. area election coverage Nov. 3 on WCBS-TV, thru Wm. Esty Co. . . . B. Altman & Co. to sponsor Fashions in Sewing on WABC-TV, Thu. 1-1:30 p.m., thru Kelly Nason Adv. . . . Ohio Bell Telephone Co. sponsors weekly historical drama, The Ohio Story, thru McCann-Erickson, on 6 Ohio stations: WXEL, Cleveland; WBNS-TV, Columbus; WHIOTV, Dayton; WSPD-TV, Toledo; WKBN-TV, Youngstown; WHIZ-TV, Zanesville . . . Flexlet Watch Bands sponsors weekly Public Prosecutor on WFAA-TV, Dallas, thru Ben Sackheim Inc., N. Y. . . . Drake America Corp. (Rountree’s Dairy Box chocolates) expands fall TV-radio promotion in 13-week campaign in all major markets.