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Television digest with electronics reports (Jan-Dec 1953)
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Station Accounts! In addition to 90 local accounts and full NBC schedule, pioneer uhf KPTV, Portland, Ore., on occasion of first anniversary celebration Sept. 30, counted exactly 111 national and regional spot accounts. Besides general run of spot users — such as Dentyne, Bulova, Elgin, Canada Dry, Kools, Raleighs, Paper-Mate, SOS, General Mills, Lever, Servel, Toni, Kellogg, Lipton, Ford, Pabst, etc. — its national spot list includes: Casite I)iv., Hastings Mfg. Co. (Casite Products), thru Keclin Co., Chicago; Loma Linda Foods (Rusket Flakes) and Cinch Products, thru Ehvood Robinson, L. A.; John C. Charles Co. (Formula 40 hair preparation), thru John Freiburg Co., L. A.; Chemicals Inc. (Vano Starch), thru Sidney Garfield & Assoc., S. F.; United Airlines, thru N. W. Ayer, N. Y.; Continental Airlines, thru Galen E. Broyles, Denver; Chun King Sales Co. (Oriental Foods), thru Stockton, West, Burkhardt, Cincinnati; Doughboy Industries Inc. (plastic toys), thru BBDO, Minneapolis; Plot-o-Products (toys), direct; 12 Products Inc. (42 Sho-Curl), thru McNeill & McCleary, L. A.; Florida Citrus Commission, thru J. Walter Thompson, N. Y.; Hawaiian Pineapple Co. (Dole), thru N. W. Ayer, N. Y.; Mason Root Beer Co., thru Irving J. Rosenbloom, Chicago; M&M Dietetics (Pream), thru Benton & Bowles, N. Y.; Pacific Tel. & Tel. Co., thru BBDO, S. F.; Plastone Inc. (Turtle Wax), thru W. B. Connor, Chicago; Shaler Co. (Rislone), thru Hoffman & Yoi’k, N. Y. ; Sperry Flour Co. (Wheathearts and pancake & waffle flour), thru Dancer-Fitzgerald-Sample, S. F.; Union Pacific R. R., thru Richard Montgomery Assoc., Portland; U. S. Envelope Co. (Self-Seal Envelopes), thru S. R. Leon & Co., N. Y.; Wesco Waterpaints Inc. (paints), thru Long Adv., S. F.; White Rock (cherry soda), thru Wm. Harvey, L. A. . . . TV doing well— but so’s radio (see Telecasting Notes) and Sponsor Magazine points out: “Against Tea Council’s $1,000,000 all-TV ad budget, Pan American Coffee Bureau’s betting entire $500,000 ad wad on spot radio (100-plus markets)” . . . Coast Fisheries Div., Quaker Oats Co., starts TV-radio campaign Oct. 19 for its Puss N’ Boots Cat Food, thru Lynn Baker Inc., N. Y. . . . National Carbon Co. (Prestone anti-freeze) launches annual 4-mo. campaign, using TV-radio spots, magazines and 510 newspapers, thru Wm. Esty Co. . . . Among other advertisers reported using or preparing to use TV : Iceberg Freezer Corp. (home freezers & air conditioners), thru Robertson Potter Co., Chicago; Louisiana Sweet Potato Advertising & Development Comm., Opelousas, La. (Louisiana yams), thru Fitzgerald Adv., New Orleans; Monsanto Chemical Co. (All detergent), thru Needham, Louis & Brorby, N. Y.; Anahist Co, (SuperAnahist), thru Ted Bates & Co., N. Y.; Evinrude Motors Div. of Outboard, Marine & Mfg. Co. (outboard motors), thru Cramer-Krasselt Co., Milwaukee; Parker Pen Co. (fountain pens), thru J. Walter Thompson, Chicago; CBS-Columbia Inc. (TV & radio sets), thru Ted Bates & Co., N. Y.; Tea Garden Products Co., San Leandro, Cal. (preserves, jellies, syrups), thru BBDO, San Francisco; U. S. Plywood Corp. (Weldwood Plywood doors), thru Kenyon & Eckhart, N. Y.; lairmont Foods Co., Omaha (frozen foods), thru Allen & Reynolds, Omaha; Gehhardt Chili Powder Co.. San Antonio (Eagle Brand chili powder), thru Glenn Adv., Dallas; Weldon Farm Products Inc. (Alba non-fat dry milk solids), thru Doyle Dane Bernbach, N. Y.
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Alfred I. duPont Awards Foundation this week invited nominations for its 1953 annua) awards to a TV or radio news commentator for “aggressive and consistently excellent and accurate gathering and reporting of news in the public interest”; to a TV or radio station of more than 5 kw and to one of less than 5 kw for “outstanding public service.” Nominations will be accepted through Dec. 31 by O. W. Riegel, Foundation curator, Washington & Lee U, Lexington, Va.
Neiworfc Accounts; Wool worth's, which last year sponsored Tournament of Roses, will pick up the tab for NBCTV’s colorcast of big event at Pasadena New Year’s Day, making it one of first color TV sponsors . . . GE sponsors Bing Crosby’s long-awaited TV debut as “leading man” Dec. 27 on CBS-TV, 9-9:30 p.m., in telefilm produced by Bing Crosby Enterprises. Supporting will be best of GE’s TV-radio properties, including Fred Waring, Ray MilJand, Joan Davis, Jane Fvoman ; Bing’s only 2 TV appearances to date were as guest on NBC Bob Hope show and in a charity telethon . . . Fedders-Quigan (air conditioners) buys 110 segments on NBC-TV’s Today for $400,000, one of 7-9 a.m. program’s largest sales; they start Dec. 1 and continue to Aug. 1954, thru BBDO. Other new Today sponsors: Druggist Supply Corp., N. Y., 16 partic., starting Dec. 2, thru Ruthrauff & Ryan; Jarmas-Williamson Co., Portland. Ore. (Bag Boy golf carts), 1 partic. Dec. 1. thru Joseph R. Gerber Co., Portland . . . J. B. Watch Band Co. to be alt.-week sponsor of new Joey Adams comedyquiz show, Back That Fact, on ABC-TV, starting Oct. 22, Thu. 9-9:30 p.m., thru Lewin, Williams & Saylor . . . Jergens Lotion buys Mon.-Wed.-Fri. portion of Brule and Groom on NBC-TV, starting Dec. 1, Mon.-thru-Fri. 1212:30 p.m., thi’u Robert Orr Adv. . . . Purex powder bleach buys 712 min. of Thu. 3:15-3:30 portion of Kate Smith Hour, on NBC-TV, starting Oct. 29, Mon.-thru-Fri. 3-4 p.m., thru Foote, Cone & Belding.
Replying to Hartford Telecasting Co. challenge of validity of granting TV licenses to insurance companyowned stations, Ch. 3 competitor Travelers Broadcasting Service Corp., which has combined with Dr. Franklin M. Doolittle’s WDRC, cited 26 TV & radio stations presently owned by 11 companies in motion before Oct. 30 FCC hearing. Hartford Telecasting Co. has among principals Clifford S. Strike, chairman, 25.26% ; Harry C. Butcher, pres. & gen. mgr., 247c (he would be resident mgr.); George E. Cameron Jr., oilman, onetime chief owner of KOTV, Tulsa, 24.2171; Charles F. Gannon, adman, 6.8%; and others. Study of records shows these insurance companies, in addition to Travelers, owning or applicants for TV, AM or FM stations (TV grants in parentheses): Durham Life Insurance Co.; Farm Bureau Mutual Automobile Ins. Co., Jefferson Standard Life Ins. Co. (WBTV, Charlotte, 100%, & WFMY-TV, Greensboro 16. 6% ) ; Lamar Life Ins. Co. (WJDT, Jackson, Miss., CP 100%); Life & Casualty Ins. Co. of Tenn.; Midland National Life Ins. Co.; National Equity Life Ins. Co.; National Life & Accident Ins. Co. (WSM-TV, 100%); Riverside Insurance Co. of America (WTVI, Belleville, 111., 4 %); Standard Life Ins. Co.; Shenandoah Life Ins. Co. (WSLS-TV, Roanoke, 100%).
Wm. R. McAndrew, NBC-TV special events chief, with producer James Fleming, writer Arthur Helch and director Charles Christensen among recipients of Christopher Awards for third quarter 1953 for their Assignment Tomorrow; also cited were Dr. Frances Horwich for her NBC Ding Dong School and producer Judith Waller and director Reinald Werrenrath Jr. Also winning citations were radio writer James Poe and producer William Gay for CBS’s Sam Houston and CBS newsman Allan Jackson for his survey of educational conditions. Christopher movement was started by Fr. James Keller in 1945 to stimulate greater sense of personal obligation by individuals in education, govt., labor relations, journalism, literature and entertainment.
Signs of the times: Radio Executives Club of New England changes name to Radio, Television & Advertising Executives Club of New England (C. Herbert Masse, WBZTV, Boston, pres.).