"Television: the revolution," ([1944])

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
0009
Language:
English
Collection:
Broadcasting & Recorded Sound and Books
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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vi FOREWORD He also handles convincingly the question of commercialized radiovision versus wired toll- service here in America. The free-as-the-air broadcasting habit has too completely spoiled us to tolerate a conversion to the British type of government monopolized radio service. The Author's forceful warning to the Tele- vision advertisers not to attempt to black-jack the watching public with offensive commercials is indeed timely. As he states, the surest way to smother Television in its cradle is to ex- pect to pour on the screen the same sort of vul- gar bombast as now darkens millions of our radio dials, except when news is on the air. In analyzing this question of Television ad- vertising, again the book demonstrates how in- dispensable to the economists of Television is the general and generous use of motion picture film. And how doubly essential will be the film at the commencement of television's introduc- tion to the public. The three hour time differ- ential between our East and West coast will of itself usually make film indispensable, even for live spot-news events—and this even assuming an actual trans-continental television network of automatic relay stations. It is doubtful that suffi-