"Television: the revolution," ([1944])

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
00029
Language:
English
Collection:
Books and Broadcasting & Recorded Sound
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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io TELEVISION: THE REVOLUTION also technical and cultural. However, if there is no regulation, from inside or out, abuses are inevitable. And then all hell will break loose. For television belongs to the people. Viewers will be keenly aware of everything that goes on. And if commercial television falls short of the people's expectations, offends their taste, or out- rages their sense of justice, the "powers-that-be" may just as well throw in the sponge. And American business will have lost its share in the greatest avenue for reaching other men's minds since the beginning of time. * * * There are two kinds of revolutions: bloodless and violent. The revolution in television may be a smooth, gradual transition. Or it may explode the entertainment industry with the impact of a block-buster bomb. The difference between an intelligent, progressive conversion and a "reign of terror" is planning. This very moment the best minds of the United Nations are planning political and eco- nomic changes which must take place in this world-after-the-war. We must use the same fore- sight in planning the revolution which is certain to come with television.