"Television: the revolution," ([1944])

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
00051
Language:
English
Collection:
Books and Broadcasting & Recorded Sound
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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32 TELEVISION: THE REVOLUTION teen inch screen is ample. But for those who want a still larger picture, the projection kine- scope may soon be available, providing radio pictures of home-movie dimensions. Are audiences going to demand color? They probably will find it desirable, but won't de- mand it. The reaction will be much the same as that of motion picture audiences today. Tech- nicolor is a welcome "plus"; but no one leaves the theatre disappointed because a film was in black-and-white. The television color process is simple and quite economical. A touch of a button on the receiver-console converts the set from color re- ception to black-and-white, or vice versa. More- over, pictures transmitted in color can be re- ceived on a black-and-white screen without the color attachment. This means that video color is completely flexible. The answer to the television color question seems logically to be the same as the motion picture industry's solution: when the program material warrants the extra production and expense, color will be used. In most normal instances, however, black-and-white is satisfac- tory. Set-buyers can do as they choose about