"Television: the revolution," ([1944])

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"WHAT DO YOU EXPECT IN TELEVISION" 33 spending a few dollars more for a receiver with a color attachment. How about the sound channel? After the war, a comparatively new innovation called Fre- quency Modulation (FM) is sure of wide ac- ceptance. FM is extremely high fidelity sound, virtually noise-free. Average listeners probably won't scream their demands for FM quality with their video pictures, but the few who are not partially tone-deaf will be so pleased with the brilliant FM reception that they will insist upon it. Conclusion: it will prove ultimately desirable for all television sound to be FM quality. One more point, from the technical aspect. How much is the public going to be prepared to pay for this television-FM masterpiece? Well, if the new medium is really going to be the "people's art," the price of sets must be kept within the range of the people's pocketbooks. Also, since television can be a major force only by reaching a mass-audience, it is important that the price of good video receivers be rea- sonable. It's a good guess that John Jones will be willing to pay the same price for his tele- vision set, complete with sound, that he paid