"Television: the revolution," ([1944])

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
00054
Language:
English
Collection:
Broadcasting & Recorded Sound and Books
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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"WHAT DO YOU EXPECT IN TELEVISION" 35 How many hours of video entertainment will the public expect per day? If Jones has sunk half a month's salary into his television receiver, he's going to be dissatisfied if he can use it only one or two hours out of every twenty-four. Sound broadcasting has accustomed us to twenty-four-hour entertainment service. At the very outset, John Jones may be satisfied with four hours of tele per day; but ultimately he will require eight hours or more of sight- broadcasting seven days a week. This doesn't mean he's going to want to look all the time; but he will want programs available for watch- ing whenever he chooses to turn on his receiver. Logically, television time might be broken into two daily periods: one, from noon until two o'clock; then, a three hour lay-off until five; the main broadcasting hours would then continue from five until eleven in the evening. Eight hours of television programming is going to be a man-sized job for the nation's visual program- mers. The public will prefer shorter periods of high quality to long sessions which are dull and poorly done. However, the eight-hour television day is certain to come—and the sooner the bet- ter, as far as John Jones is concerned.