"Television: the revolution," ([1944])

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

36 TELEVISION: THE REVOLUTION What sort of things will the Jones' want to see? Well, it's a cinch they won't want to look all the time. Like radio, television is going to be more or less a casual medium. Some pro- grams will be built for intent watching, while others will be constructed so that full entertain- ment value can be received by just glancing at the screen occasionally. Video programs, like present-day radio, must be planned on a "margin-of-interest" basis— realizing that interruptions and distractions within the home will prevent audiences from giving their undivided attention all of the time. Motion pictures have already set the standard for visual entertainment in the United States, and that standard is an exceedingly high one. John Jones is going to expect his programs by television to compare favorably with the movies that he sees at his local theatre. This seems un- reasonable, but Jones isn't going to think so. He is going to have little patience with the technological and programming difficulties which confront the television stations. No one is going to be satisfied with televised radio shows, as they are produced today. You can't set an iconoscope in front of Jack Benny, put on