"Television: the revolution," ([1944])

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
00056
Language:
English
Collection:
Broadcasting & Recorded Sound and Books
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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"WHAT DO YOU EXPECT IN TELEVISION" 37 the broadcast in the usual fashion, and expect people to be interested for more than a few weeks. If we think of television in these terms, it will be a short-lived novelty. The technicians of the motion picture industry will be dismayed at the thought of producing eight hours of vis- ual entertainment daily of a caliber comparable to present-day movies where twenty minutes of actual shooting each day is considered record- time. Television's appetite for entertaining ma- terial will resemble a baby elephant with a tape- worm. But the problem of satisfying it is not insuperable. When sound radio was coming into its own for the first time, many persons were alarmed about where the material was going to come from. It came. It will come in television, too. The solution does not lie in any pattern ot visual or sound entertainment as we know it to- day. Programming and production for television is going to be a new art in a very real sense of the word calling for radical and courageous thinking on the part of the men in command of the new medium. "What the public wants" will be most directly felt in their program demands, for good pro- grams must precede the mass purchase of tele-