"Television: the revolution," ([1944])

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
00058
Language:
English
Collection:
Books and Broadcasting & Recorded Sound
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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"WHAT DO YOU EXPECT IN TELEVISION" 39 of living: a means of visual entertainment to supplement, but not replace, motion pictures. The public is going to look on television as ex- actly what it is—a new entertainment form— and not expect it to infringe on the territory of any other means of entertainment which has given them satisfaction. * * # Now comes a very delicate question in the public's demands on television. Will John Jones insist on "immediacy"? Will he insist that the programs he sees now be taking place in front of a television camera at the same instant? The insistence on immediacy has been a prime thesis of all major network broadcasting policy. In sound broadcasting, this has been intended to discourage the development of large tran- scription networks, which might eventually threaten the existence of the instantaneous wired chains. Partially in self-defense of its own exist- ence, the wired network has preached a policy: "Would you rather kiss a girl or her picture?" —the inference being that non-instantaneous broadcasting was vastly less satisfactory than flesh-and-blood entertainers, performing now. Experience does not bear out the network's