"Television: the revolution," ([1944])

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
00063
Language:
English
Collection:
Broadcasting & Recorded Sound and Books
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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WHO'S GOING TO PAY THE BILLS?' OF today, nobody has made any money out of television. And many American stock- holders have received smaller dividends be- cause of expensive experiments in the new field. We've already mentioned the technical and pro- gramming difficulties of visual entertainment. The economic problems are of similar propor- tions. Money will change hands rapidly and in astonishing quantities after television gets under way. And the aggregate monthly bill of the new industry—for technical and creative services— will be astronomical enough to make even Henry Morganthau raise an eyebrow. To whom will this impressive statement be sent? Obviously it will have to be an easy and courageous spender. And it is vital that the party who pays the bills should have the best interests of the new medium sincerely at heart. For whoever pays the television piper is cer- tainly entitled to say something about the tune. 44