"Television: the revolution," ([1944])

Page scan 00068 from "Television: the revolution,"

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
00068
Language:
English
Collection:
Books and Broadcasting & Recorded Sound
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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"WHO'S GOING TO PAY THE BILLS?" 49 lie will probably resent being charged for some- thing which it expects to receive free. Wired television will certainly have its place. Large hotels and apartment houses will prob- ably install wired visual channels as a courtesy to their guests. Business-men will find wired video methods helpful for inter-office commu- nication and conferences. Retail organizations will use wired tele for stunts, promotion, and window displays. But these are excursions off the main line of the television industry's devel- opment. * * * Probably no one with an I.Q. of 15 or less will have the slightest idea whom we are going to suggest as the man to pay the bills in the tele- vision industry. You guessed it. The commercial advertiser. Why? Principally because that's what the people expect. Moreover, the commercial spon- sorship of television broadcasting into the home is economically sound. Advertisers will jump at the chance to utilize this greatest of all adver- tising voices. It is true that television combines the best features of virtually every advertising medium, except direct sampling. The kinescope