"Television: the revolution," ([1944])

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
00071
Language:
English
Collection:
Books and Broadcasting & Recorded Sound
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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52 TELEVISION: THE REVOLUTION of immediacy, the film networks offer an ideal solution. A television program can be produced in front of iconoscopes and movie cameras si- multaneously, and the motion picture film sent by air to the other stations in the national net- work for delayed broadcast. The advantages of this method are numerous. The use of film gives program producers more flexibility in television production. They can make mistakes and cor- rect them. They can take more time in produc- tion. The resulting shows can be of higher quality. For the advertiser, film means much smaller bills. He has to pay only a few cents postage to deliver his program to the broadcasting outlets, instead of paying thousands of dollars in line charges. Moreover, film means that advertising can be a part of the visual broadcasting scheme of things immediately. There may be only a hand- ful of commercial stations at the start, but even so the expense of a high quality television pro- duction can still be justified; for although the film will have an immediate showing on only a few stations, as more video broadcasting plants mushroom across the country, the same