"Television: the revolution," ([1944])

Page scan 00072 from "Television: the revolution,"

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
00072
Language:
English
Collection:
Books and Broadcasting & Recorded Sound
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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"WHO'S GOING TO PAY THE BILLS?" 53 film can be shipped to each of them. Ultimate result? Genuinely low-cost national coverage. And this blueprint for development will make it profitable to bring quality television programs to video audiences at the time in tele's develop- ment when quality is most important—during the adolescence of the medium. The cycle is endless: better programs, more receiver sales. More receiver sales, bigger audi- ences. Bigger audiences, better programs. The film network is the logical and natural means of starting this cycle in operation. * * * There is one reasonable demand of the tele audiences which the film network fails to fulfill: that is the demand for instantaneous coverage of news, special events, and sports. It is true that local stations can provide coverage of such pro- gram material within the limited range of their mobile units. But John Jones will want national, on-the-spot coverage of news and sports: and this calls for an instantaneous network linking of every potential audience in the nation. We have counted the cost. Whether we choose co-axial cable or a peppering of booster stations across the nation, the expense of instan-