"Television: the revolution," ([1944])

Page scan 00077 from "Television: the revolution,"

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
00077
Language:
English
Collection:
Books and Broadcasting & Recorded Sound
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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58 TELEVISION: THE REVOLUTION glad to pay reasonable prices to see as well as hear the world's foremost conductors, soloists, and instrumentalists. Whether lovers of the drama will be satisfied with a straight televised reproduction of a Broadway play is a decision of the future; if they are, the Longacre may con- tain nine hundred thousand seats instead of nine hundred. The screen results of merely photo- graphing a play electronically will certainly differ from the flexible usages of modern motion picture techniques. But even though compara- tively stilted and lacking in ubiquity, televised stage productions may be startlingly effective. Here indeed is a new entertainment industry. No advertising director could justify spending the hundreds of thousands of dollars necessary to bring such special events to video audiences as a free gift from a sponsor. But the sports fans, the play-goers, and the music-lovers of the nation will gladly wear a path to the theatres which bring these features to their screens by instantaneous television transmission; and they will pay the price, where no advertiser could reasonably dream of assuming the financial burden. This is but a foreshadowing of the vigorous