"Television: the revolution," ([1944])

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
00079
Language:
English
Collection:
Broadcasting & Recorded Sound and Books
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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60 TELEVISION: THE REVOLUTION cast into the home will be delivered monthly to the commercial advertiser. The bill for the tele- vision network service will be delivered directly to the consumer through the theatre box office. When the public good demands that all of these agencies be joined, virtually all the eyes of the nation can be focused on one scene at the same time. This arrangement seems to offer a minimum of conflict and a maximum of profit for all. More important, it is an arrangement which should encourage television programming of a stratospheric standard. This plan does not mean that local broadcasting stations will seldom make transmissions of sports and musical events on their own. Local athletic contests and current happenings, which can be televised within the range of the station's mobile transmitter, will be welcome program material on the screens of home receivers. But the exorbitant cost of net- work chains will confine national special events to theatre screens. From an economic point of view, this is not an undesirable arrangement, as we have seen.