"Television: the revolution," ([1944])

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
00080
Language:
English
Collection:
Books and Broadcasting & Recorded Sound
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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"WHO'S GOING TO PAY THE BILLS?" 61 One more "angel" may be called in to share the expense of tele operation. It seems reason- able that with every television receiver sold, a "Service Policy" may be included in the price of the set. In effect, this "Service Policy" would be an insurance for the set-owner that his re- ceiver would always be kept in top-notch condi- tion. For a nominal annual fee—in the neigh- borhood of ten dollars—the dealer will service the set against all normal wear-and-tear at no additional cost to the purchaser. At the conclu- sion of each year, the renewal of this Service Policy should be made so desirable as to be almost automatic. The premium might be paid on a quarterly or semi-annual basis, if desired. The administration of this Service Policy would follow the general pattern of similar automobile servicing policies sponsored by the A. A. A. We have already noted that the television receiver, properly cared for and carefully in- stalled, is a fairly indestructible piece of fur- niture. Therefore, a sizeable profit should ac- crue to the agency collecting the Service Policy. It is suggested that this surplus be diverted into a permanent fund, dedicated to the im- provement of the new medium. When the num-