"Television: the revolution," ([1944])

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"WHO'S GOING TO PAY THE BILLS?" 63 writers, and musicians. The men who have in- vested their technical genius—the inventors, camera-men, and engineers. And the craftsmen who contribute so much to the progress of the medium. There must be representation from the Federal Communications Commission. And from the universities and foundations which are the trustees of the national culture. These people will mold programs which would be difficult or impossible commercially; but which are genuinely needed and desired by the American public. The Association will pre- scribe certain television vitamins to make up for deficiencies in the entertainment diet of the democracy. What sort of programs? Unbiased documentaries on sociological problems. Edu- cation for citizenship—with guts. Setting up laboratories for improving video transmission. Sponsoring experimental production tech- niques, and subsidizing creative artists who are attempting to explore new coves and bayous in the television coastline. Encouraging thinking which is free and young. Standing guard as the industry's self-appointed sentry against sordid, unimaginative commercialism. Those may be