"Television: the revolution," ([1944])

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"TELEVISION TIME-TABLE" 69 which critics and audience alike will hail as great. If we are careless or over-anxious, the show will fail. A television audience will be no more charitable than a theatreful of Broadway play-goers. If the performance stinks, they will show no mercy whether the play is on the stage of the Music Box or on the kinescope screen of their own tele receiver. Exactly when television is ready to go depends on many different people and organizations. The set-manufacturers, the networks, the movie studios, the guilds, the gov- ernment—all of these groups must get their heads together now, set their watches, and de- cide exactly what time is 8:40. For when the hour comes to raise the curtain on television for the entire nation, the public will expect no dawdling. They look for an industry which will arrive full-blown. Anyone can see that we must make the most of the'experimental time which is allotted to us. We must "jell" our thinking, lay definite plans, draw up careful blue-prints, and set forth all the "business" as the playwrights of the new medium, so that each performer and craftsman can do his job effectively and without interfer- ing with the work of the others. Although the