"Television: the revolution," ([1944])

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"TELEVISION TIME-TABLE" 75 sustaining types will be sent out to station sub- scribers. These films will no doubt be produced mainly in Hollywood and New York—where the equipment and manpower for making high quality visual entertainment is now concen- trated. The development of the technique of "videofilm" production will be a tremendous stimulus to the creative art of visual entertain- ment. Advertising agencies—aware of the vast potential of the new medium—will encourage their more courageous clients to experiment in tele advertising. For by the time we have ar- rived at this third stage in video's development, the rapid sale of sets and the springing up of stations all over the nation will offer an increas- ingly attractive audience of potential customers. Much of the advertising during these early days of tele's adolescence may be purchased by radio set manufacturers who stand to make very sizeable profits through the rapid sale of sight- receivers. Since it is naturally to their advantage that the programs be of the highest possible quality, it is only good business for them to sub- sidize the stations, in a manner of speaking, through the purchase of substantial time blocs —and devote this time to the production of