"Television: the revolution," ([1944])

Page scan 00095 from "Television: the revolution,"

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
00095
Language:
English
Collection:
Books and Broadcasting & Recorded Sound
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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76 TELEVISION: THE REVOLUTION highly entertaining programs. For such pro- grams are the best selling point the radio re- tailers have to offer the general public as an inducement to buy video receivers. The pattern of present-day sound networks can be preserved to a large extent in the distri- bution of videofilm. The major networks can find film-networks exactly as profitable as wired-networks have proved in the past. In fact, during television's formative period—before the number of radio-watchers has reached mass proportions—the videofilm technique will mean much more substantial profits than would be possible otherwise. Simultaneously with this rapidly expanding home-broadcast service will come the linking of theatres into television chains. The more far- sighted exhibitors will install television equip- ment for either full-time or part-time service. We probably won't see a coast-to-coast network —either by coaxial cable or by booster stations —until further along in this period of television development. But we shall see spurs running out from metropolitan centers on both coasts, servic- ing outlying theatres with visual entertainment electronically. Several years after the close of