"Television: the revolution," ([1944])

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
00096
Language:
English
Collection:
Broadcasting & Recorded Sound and Books
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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"TELEVISION TIME-TABLE" 77 the war—depending on the speed with which physical components of the industry can convert —we shall see these "spurs" joined into coast- to-coast coverage. Throughout all this expansion, the A.A.T. will stand ready to unsnarl disputes, aid in plan- ning, and offer financial assistance to the agen- cies pioneering in the new art. In two years, the entire radio public must be converted to visual thinking. This switch can be easy and painless. During this adolescence of the industry, we must build up a public acceptance of visual broad- casting. There is every indication that the public will be willing to give its acceptance readily. However, the introduction of television will mean an adjustment of the entire pattern of the nation's leisure. It will mean a change in the standards of public expectation concerning what it will hear and what it will see. Planned with an eye to every possible contingency, the awakening to television can be swift and pleas- ant. We must avoid jarring the video audience with too drastic or abrupt changes. It is the job of the television industry to prefabricate the mechanism of television so that it can fit into the lives of the American people with a minimum