"Television: the revolution," ([1944])

Record Details:

Title:
"Television: the revolution,"
Date:
[1944]
Publisher:
New York, Essential Books
Volume:
"Television: the revolution,"
Leaf #:
00097
Language:
English
Collection:
Broadcasting & Recorded Sound and Books
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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78 TELEVISION: THE REVOLUTION of wasted time, hammering, and adjustment. Not only must the public change its concepts, but so must advertisers and theatre-exhibitors. They must prepare to think in terms of elec- tronic visual transmission. That such thinking will be profitable is so apparent that we may expect most advertisers and exhibitors to be among the vanguard in the new industry. Now bear in mind that during all the time that these video stations are springing up across the country, sound broadcasting will continue as we know it today. Advertisers may sponsor two separate and distinct radio campaigns: one in sound alone, and one in sight-and-sound—a completely different program from the familiar entertainment which we are accustomed to hear from our radio loudspeakers. Some few of to- day's network radio shows may be adaptable to video presentation; these will give their sponsor a desirable continuity in both media. But of course, the television version must be made separately from the sound-radio broadcast; the former will be fed to a film network, the latter into wire cables.